You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete.
In this episode, Amber and I dive into the importance of branding by talking about:
- How to have a clear brand
- The importance of making yourself different
- We dive into Amber’s recent book launch on social media
- How people data drives her business
Listen to the episode here:
Meet Amber Hurdle
Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recently recognized among the “Top 40 Under 40” by the Nashville Business Journal, as well as by the The Nashville Area Chamber's Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category.
Amber Hurdle Consulting’s clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big. As a professional speaker, talent optimization certified consultant, author, app developer and Podcast host, Amber is also committed to her community and profession. Whether her content-rich experiences energize leadership to boldly live their organization’s culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber’s straight shooting“velvet machete”and warm personality never fail to motivate professionals to up their game in business and in life.
Connect with Amber:
This Episode Is Made Possible By:
- Social Report: The world’s most complete social media management platform and my social media management tool of choice.
- Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.