From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok.

My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook.

Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post.

For those who don’t want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you.

In this episode of the podcast, we talk about:

  • Michelle’s origins on Instagram
  • Building brand awareness before you have clients
  • Following your audience
  • TikTok Scroll strategy for businesses
  • Michelle’s no-plan TikTok strategy

This Episode Was Made Possible By:

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About the Guest:

Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process.


Memorable Quotes:

  • “There's a difference between being a TikTok influencer and having a significant business on TikTok because, to me, there's a difference between, you know, just showing up and trying to get tens of millions of views and showing up at the right place at the right time for your audience. And they feel connected, and they're sharing it, and you're having like your micro viral moment with those people.” – Andréa Jones
  • “25 to like 33, I would say, is like the age range of my brides and grooms. So that age group I was finding was steering away from Instagram in the last couple of years. And they were more on TikTok. So that kind of led me to think, well, I need to start going where the clients are.” – Michelle Edgemont
  • “I'm 40 and maybe 40-year-olds aren't on, I mean, they are on TikTok, but it felt like the vibe was of a younger generation. And, like I said, it felt a lot more vulnerable since the videos aren't so polished and buttoned up. But now that's the fun part of it…It takes me five minutes to do, and it has like a hundred thousand views.” – Michelle Edgemont
  • “You just do a spin on someone else's idea. And…it feels like inside jokes, right? Like if you have a joke with a friend, the joke may go so far that just a look or even one word and you have the entire joke. That's what TikTok feels like…Selling the same jokes over and over again, to the point where like there's an inside language almost to navigating the platform.” – Andréa Jones
  • “It's just like the Instagram thing where we like, oh, everything has to fit in this neat little box. We have to use the same Lightroom presets for everything…That's not real life. That's not real life. Real life is, some days, I have five videos. Some days I have zero. Some days I'm gonna post 'em all at once, you know?” – Andréa Jones
  • “I also think it's really beneficial when people respond to comments with videos. Cause I know that I watch those on other people's TikTok. I love that feature that they built into that. Cause I know if I come across a video that's like interesting or I want more information, I'll always go to the comments and then try to find other videos that they responded to. Probably someone else who has the same question that I do.” – Michelle Edgemont
  • “It goes back to what you were talking about with just like the nature of TikTok is it's more like a conversation, less like a portfolio. So, you know, having exactly those just real, hey, I'm a human here, meeting you where you are kind of moments.” – Andréa Jones

Resources Mentioned:

Grab Michelle's Free 101 Wedding Design Secrets

Watch the Episode Below:


Andréa Jones (00:00):
If you don't think TikTok is for you, I'm hoping today's episode convinces you. Otherwise. I have the amazing Michelle Edgemont on to talk about her experience on TikTok and just how she's shifted her business to meet her audience's needs. Let's get into it.

Intro (00:30):
Welcome to The Savvy Social Podcast, the show that blends stories and strategies to help businesses create engaged and profitable online communities using the unique power of social media. And now, your host, Andréa Jones.

Andréa Jones (00:47):
Michelle, welcome to the show.

Michelle Edgemont (00:50):
Thank you so much.

Andréa Jones (00:51):
I'm so excited to talk to you. When we first connected, I looked at your Instagram and was like, okay, okay. And then I went over to TikTok and was like, oh, this is everything. But I know you didn't start off your business on TikTok. So talk to me about like early days, beginning of your business, event designer, floral designer. How did you start marketing yourself?

Michelle Edgemont (01:14):
Yeah, so like, this is my 12th year in business. So we started in 2011 and 2011 was kind of like just when Instagram people were just starting to be on Instagram. I think I'd have to honestly scroll all the way back to my beginning of my, yeah, the beginning people were like putting filters, like in Instagram filters on their feed images and it was a mess. So how I started marketing was I actually wanted to launch my business in like a very serious way. So I hired a branding and a marketing company like right from the beginning. And they had a lot of connections in the wedding and event space. So I was able to kind of like use their connections to market. And also at that time Facebook was a big one for businesses still. Yeah. and it was kind of Facebook and Instagram was what we had. So those were the two platforms that I was using in the beginning to get my business off the ground.

Andréa Jones (02:26):
Yeah. And you're so visual. So back in those days as well, were you posting like what the space looked like, your final arrangements, all of those things?

Michelle Edgemont (02:37):
Yeah, so we were posting a lot of behind the scenes. Also, you know, if when you're in the event business, like before you have clients, a lot of people will do a photo shoot or like an editorial shoot where they get a lot of vendors together. And then just do work kind of a collaboration together and get a photographer. And then that way everybody has images of work without having clients. So I did a bunch of those in the beginning. So that was a way that I had professional images of my work without actually being able to be hired. But I did post a lot of images of behind the scenes, just like stuff I shot on my phone and yeah, that was how we got off the ground. Actually, I think when I started, I didn't even have a camera in my phone, now that I think about it. I might've just aged myself, right?

Andréa Jones (03:28):
<Laugh>? Yeah. 2012 we were carrying around, y'all, we were carrying around separate cameras and phones. It was actually really cute to have like, the two <laugh>

Michelle Edgemont (03:38):
Was kind of cute. Yeah.

Andréa Jones (03:40):
So it sounds like collaboration was key right from the beginning. So as you were kind of connecting with photographers and wedding planners and things like that, how do you think social media bolstered those early day relationships?

Michelle Edgemont (03:57):
It was imperative to be on Instagram and Facebook then, and now that I also think about it, Twitter. Mm-Hmm. <affirmative>, I met so many wedding and event people on Twitter back then. That was where we connected. That's where we had conversations, that's where we talked to each other about conferences, asked questions about things that we were going on in our businesses. Twitter was very big for the event and wedding space back then. Yeah.

Andréa Jones (04:30):
And it's interesting how things have changed so much because now you are TikTok famous <laugh> in my eyes.

Michelle Edgemont (04:39):
Ok. Alright. In your eyes. In your eyes.

Andréa Jones (04:42):
And so I do wanna talk about this because I think there's a difference between being a TikTok influencer and having a significant business on TikTok because to me there's a difference between, you know, just showing up and trying to get tens of millions of views and showing up at the right place at the right time for your audience. And they feel connected and they're sharing it and you're having like your micro viral moment with those people. And that's what I see when I look at your TikTok. So what, like, talk to me about the shift to TikTok. What was the first video? Like, why were you inspired to make that decision?

Michelle Edgemont (05:15):
I, I kind of like two years ago-ish, I started feeling a shift with how event and wedding companies and floral companies were using Instagram. Maybe so much not how the companies were viewing it, but how our prospective clients were finding us through social media. Just if we talk about weddings specifically, I am getting older, but people getting married are staying the same age. Yeah. Year to year in, you know, basically Right. So say they're like 25 to like 33, I would say is like the age range of my brides and grooms. So that age group I was finding was steering away from Instagram in the last couple of years. Yeah. And they were more on TikTok. So that kind of led me to think, well, I need to start going where the clients are. Yeah. They're still on Instagram a little bit to like, mostly to find inspiration. Like they'll search a hashtag or something, they'll send me screenshots. But in terms of finding concrete information for their weddings, like questions they have, how much do things cost? How do I even book a florist? Just like all those questions that maybe they would've normally found like on the knot or wedding wire. I find that all of that information they are now finding on TikTok. So I felt that I had to be where they are.

Andréa Jones (06:55):
Yeah. Yeah. And that's so powerful. So you're, you are thinking about making this switch from Instagram to TikTok or even at least starting a TikTok account. What's going through your mind as you're like thinking about creating this, the first couple of videos?

Michelle Edgemont (07:10):
Yeah, so I was obviously nervous in the beginning because <laugh>, it feels a lot more vulnerable on TikTok since everything is like video post, make a video post, it's very fast. Yeah. a lot of things on Instagram are very like polished. Yeah. Make sure they're perfect. Like only post professional images. Even if it's not a professional image, like make sure you edit it on your phone with like the same filtered not, or like editing that you always use so they all look the same. And it seemed very buttoned up. But on TikTok, I was nervous in the beginning because, because I don't know, I'm 40 and I don't, maybe 40 year olds aren't on, I mean they are on TikTok, but it felt like the vibe was of a younger generation and like I said, it felt like a lot more vulnerable since the videos aren't so polished and buttoned up. But now that's the fun part of it. Yeah. That's the fun part, how I can just video like some nonsense about how much like APE costs and put it on TikTok. It takes me five minutes to do and it has like a hundred thousand views. Yes. so I feel people needed these clients that are like trying to plan their weddings, need information and they like it fast.

Andréa Jones (08:40):

Michelle Edgemont (08:41):
They like, yeah, 15 second videos about how much flowers cost. So I felt like that was where to start putting out that informational information. Educational, I guess I'd call it.

Andréa Jones (08:54):
Yeah. Oh, I find this so fascinating and one of the things that I'm always curious about too is it feels like popularity happened in step with the fricking pandemic <laugh>. So I'm wondering Yeah. Especially in your industry. Like people weren't getting married. Like we didn't,

Michelle Edgemont (09:14):
We didn't have anything to do.

Andréa Jones (09:15):
Right. <laugh> So did that impact your decision to like start creating TikToks?

Michelle Edgemont (09:21):
A little bit. Yeah, a little bit. I would say like the planners during the pandemic were slammed the wedding planners cuz they were rescheduling people's weddings. Right. Like, they were very stressed out and crazy. But in terms of the vendor side where my job is to come on the wedding day and make it look beautiful, they just had to tell me what day to show up

Andréa Jones (09:47):

Michelle Edgemont (09:48):
And what day it was rescheduled to. So in 2020, like we had no work in 2021, we might have had like a third amount of the work that we normally have. So we did need something to take up my time.

Andréa Jones (10:03):
Yeah. So do you think if you were to start today, it would be any different? I'm just curious because I feel like

Michelle Edgemont (10:10):
You know, in the beginning I, I didn't really know what I was doing with it in the beginning. Like, is this a personal account? Is this a business account? So in the beginning there are some like really dumb videos, like with my kid, not my kids aren't dumb, but like, I'm not a mommy influencer, I'm a mom, but like, I don't, I don't feel comfortable putting pictures of them and like too many videos of 'em online. And I did a few and I was like, I, I feel icky about this. Yeah. So it's definitely like 95% business and then maybe like 5% a personal little tidbit here and there. I don't know if I would start like that much that differently mm-hmm. <Affirmative> maybe I would post a few more things that were more not not controversial, but got people talking.

Andréa Jones (11:01):

Michelle Edgemont (11:02):
Those are the videos that I like.

Andréa Jones (11:04):
So you mentioned that you kind of enjoy videos on TikTok as well. Were you like consuming a lot of content before you started as well? Like how did you, because TikTok I find feels like its own party and you <laugh> have to like observe the room before you dive into the conversation. Yes. You know what I mean?

Michelle Edgemont (11:21):
Yes, exactly. You gotta like spiel out the vibe Yeah. Of TikTok first. I did, I was, I was consuming a lot of content on there to begin with just to get the feeling of the videos. And I find when other business owners ask me like, I don't know how to get started, I don't know what to do. Like, how do you know what to do? And I literally just like scroll TikTok until I find someone else's video that I think is funny and then I just copy it. Yeah. Like I don't copy what they're, but like if they're using a sound in a certain way and even it's like a new a different business or even like a different, just like a stranger and they're using a certain sound. And then I find that that sound is coming up many, many times that week. Then I think, oh, how is this the vibe of this sound like applicable to floral design? Yes. And then once you think of that, it takes two minutes mm-hmm. <Affirmative> to make the video and just shoot it out there. So also the beauty of TikTok is like, you don't really necessarily have to have like that many original ideas. Yep. You're not stealing other people's ideas, but you don't really need that many like, ideas for actual videos.

Andréa Jones (12:39):
Right. You just do a spin on someone else's Yeah. Idea. And that's kind of the, it feels like inside jokes, right? Like if you have a joke with a friend, the joke may go so far that just like a look or even one word and you have the entire joke. That's what TikTok feels like. It's like we're all right. Selling the same jokes over and over again. Right. To the point where like there's an inside language almost to to navigating the platform. And it sounds like you, you kind of figured out what that is and then applied it to your business.

Michelle Edgemont (13:10):
Right. Exactly. That's a really good way of putting it. Yeah. And then you see what the jokes are that week and then the next week you see what the next trending thing is. And I, you don't have to do every trend that's on there. Yeah. Like, I don't do the dances. Mm-Hmm. <affirmative>, they're just not for me. Yeah. So I think that's kind of like a hurdle that people get stuck at. They feel like the content on there needs to be the same as making a reel on Instagram or making a post on Instagram. But it's not because you just see what everyone else is doing. Yeah. And then you think of how you can use that same trend or that same hook for your business.

Andréa Jones (13:59):
Yes. I love that. Okay, we're gonna take a quick break. When we come back, I wanna dive deeper into how much time you spend on TikTok and the types of content pieces that you create and the results that you've seen. So we'll get to that when we get back.

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And we're back. I wanna get a little nosy about how you create content because sometimes people feel like they have to spend all day on TikTok and you're running your business obviously, so you're not spending all day on TikTok. So what's your cadence? Like, how often are you creating videos and how do you create them?

Michelle Edgemont (15:48):
You're asking this question like, I have a plan <laugh> or a strategy?

Andréa Jones (15:52):
No, I love the non-plan. Tell me the non-plan.

Michelle Edgemont (15:55):
<Laugh> the non-plan is kind of what I was talking about before. Well, I'll find a hook that's happening and then I'll put my own spin on it. I try to keep a folder on my phone of like work videos and like work photos just so I don't have to scroll through like my whole camera roll. Ever since starting making videos on TikTok, I have taken more during, like just during the workday or during a event, I have remembered to take more just like little snippet videos throughout the day. Like, here's a video of me breaking down recycling boxes. Here's a little, like if I'm just doing something around the studio, like making a bouquet or making a arrangement, I just set up the phone honestly randomly. It's just like leaning on like a book or something if I don't even have a tripod and then <laugh> and then you just record it at like a strange angle just cuz you'll have the content on your phone for something in the future.

So I found that having the availability of all of those, like little clips and videos that I've been trying to remember to take throughout the day is, is really helpful. So I've actually found that I've probably like 75% of the time I'm taking videos, not with a plan on a video to use them in. Does that make sense? Yeah. Sometimes there's a trend or a, or a hook or a sound on TikTok that you need to make a specific video to fit it. But most of the time I'm just trying to remember to take little honestly like five second, ten second videos throughout the day that later could work for something. Another thing that I do is that maybe something will happen with a client or maybe I'll remember something from the last 12 years that I feel like would be educational or like helpful to people who are trying to get married. And then I'll just make a little video of me just like talking right to the camera about what it is and then just like quickly shoot that off. Yeah. it's not a lot of time, honestly. It's like, I like it 20, 20 minutes a day, 15 minutes maybe even.

Andréa Jones (18:15):
Beautiful. So I'm curious, you said you take the little clips and then later you post it. So for me, I, I take the clips and then sometimes I forget and I'm like, oh yeah, I should, sure. I should probably post two things. So like, do you have something that helps you remember to post or is it just a saved for a day when you're like, oh, I just, I need to post today.

Michelle Edgemont (18:35):
It's just saved for a day. Yeah. I mean, sometimes I'll have some extra time and I'll, I'll make like five TikToks and just post them all at once. Okay. I don't know if that's a real strategy. So no one listened to me. I don't know if that's real or not, but I, if I ha I don't save things in drafts, I just make 'em post 'em.

Andréa Jones (18:53):
I love it.

Michelle Edgemont (18:54):
Yeah. You're the expert for strategy. So I don't know. It's <laugh>,

Andréa Jones (18:59):
This is where I feel like sometimes marketers make things so complicated, myself included, because sometimes we want, we want it to be like, okay, it has to be on the schedule, it has to be posted here, and you're still showing up. I'm not saying you're not posting, but you're kind of just posting in a way that works for you. Some days it's five videos, maybe next day there's none, you know? So I feel like I like it because it feels approachable and I think that there's, it's just like the Instagram thing where we like, oh, everything has to fit in this neat little box. We have to use the same Lightroom presets for everything. And it's like, right. Yeah. That's not real life. That's not real life. Real life is, some days I have five videos. Some days I have zero <laugh>. Some days I'm gonna post 'em all at once, you know? Right. Yeah. I like that. So has there ever been a video that you created and you were like, oh, I don't like this and you post it anyways? Like, I think sometimes we go through this cycle of, or maybe it's just me where I'm like, I don't know if I'm a fan of this. And then I post it and everyone likes it. I'm like, oh, that's weird. <Laugh>.

Michelle Edgemont (20:05):
I'm just opening it now to do a quick search. I don't know. I mean, there's something that I thought were gonna hit that like people were gonna really like and they just never Hmm. Never really took off. But I haven't really, I don't know. I feel like it moves so fast that the Yeah. There's not so much pressure.

Andréa Jones (20:27):

Michelle Edgemont (20:28):
But even if, if I don't like the video, like I'm still, I'm gonna put it out there and maybe people will see it, maybe they won't. Yeah.

Andréa Jones (20:36):
The algorithm will decide.

Michelle Edgemont (20:39):
Yeah. But if they do see it, I mean, also I posted videos like I'm looking at one now. It maybe took me to, maybe it took me like one minute to make and it has a million views, so I who know. You don't know. You

Andréa Jones (20:56):
Don't know. Right.

Michelle Edgemont (20:57):
You know, <laugh>.

Andréa Jones (20:58):
Okay. So let's talk about the million views. Is that the video that has the most views for you so far? Or

Michelle Edgemont (21:03):
I, yeah. Yeah. I think the next ones after that are like 300 or 400,000 views.

Andréa Jones (21:11):
Okay. A million views on a video that took you one minute to make. How far into your TikTok exploration did that one minute video? Like, was this right at the beginning? Was it recent? Was it somewhere in the middle?

Michelle Edgemont (21:27):
I think it was somewhere in the middle. June 8th, 2022. All right. So it was almost a year ago.

Andréa Jones (21:34):

Michelle Edgemont (21:35):
Yeah. So I've been on TikTok for about two years, so I will call that halfway.

Andréa Jones (21:39):
Okay. So about a year in, you make a video one minute it takes to make a million views. What does that do to like your TikTok following the rest of your videos? Like, are you seeing a lot of followers come in from that million view video?

Michelle Edgemont (21:53):
Yeah, I would say when I make a video and it starts getting over like 20, 30,000 views more followers do, do start coming in.

Andréa Jones (22:04):

Michelle Edgemont (22:05):
Yeah. I find the more comments that the video gets, the more views and saves and followers it gets. I guess maybe TikTok thinks that people like it cuz they're commenting on it, so then they shoot it out to more people.

Andréa Jones (22:18):
Got it. So the comments help. Do you do anything to encourage people to comment?

Michelle Edgemont (22:25):
I try to respond mm-hmm. <Affirmative> if it warrants a response. If it's a question I'll respond either text or like another video. It definitely the videos that people are the most mad about, have the most comments.

Andréa Jones (22:41):
Okay. <laugh> the most mad about,

Michelle Edgemont (22:43):
I don't do it on purpose. I don't put stuff out there to make people mad on purpose. But the finances of weddings is a sticky point in probably every single person that's getting married. Doesn't matter if your budget's 2 million or $2,000. And any videos that I post that talk about how much flowers cost, people are very mad.

Andréa Jones (23:09):
They're mad about how much they cost.

Michelle Edgemont (23:11):
They're mad that they're so expensive. I'm putting so expensive in quotation marks.

Andréa Jones (23:17):

Michelle Edgemont (23:18):
So those videos get the most comments. The 1 million view video was about a very, like a semi large budget wedding that I had. And the majority of the comments are like half Florists saying like defending their prices and the other half people getting married saying the wedding industry is a scam. So, eh, I don't take it personally. Yeah. But the ones that make people the maddest get the most views.

Andréa Jones (23:50):
Hmm. Interesting. So from all this, obviously your business is flourishing. I'm curious where you see that positioning in, like, I know there are a lot of people that are mad, but some people have to be like, oh, I value this even more now. Right.

Michelle Edgemont (24:07):
Yeah. I've had a lot of comments of people saying, thank you for explaining this. It's, I have no idea how much flowers cost, which, why would you?

Andréa Jones (24:20):

Michelle Edgemont (24:20):
Which is what I tell all my clients all the time. Like, you've never purchased flowers for a 100 plus person event before in your life. Yeah. Like, how would you even fathom the cost of this? Like you just don't have the information.

Andréa Jones (24:37):

Michelle Edgemont (24:38):
And I personally find that the information on a lot of the like bigger wedding websites is not correct because it generalizes based on the entire country and me being in the New York City area, everything is gonna be more expensive. Right. So people who live in more urban areas have a little bit more sticker shock when it comes to flowers. And I, when I was getting married, it was so, so hard to find a florist or really book anything because we didn't know how much anything cost. Yeah. And then you're getting prices back for e for everything and you are, you know, you have sticker shock and then you get sad and then it's a lot of emotions. Yeah. So I find the more information that brides and grooms have when it comes to specifically flower prices is only benefiting anybody. And a lot of people will say, oh, I saw that photo on TikTok and Instagram or Pinterest, and I thought that would've cost $200 when in actuality it costs like $800.

Andréa Jones (25:44):

Michelle Edgemont (25:45):
And how would they know that without me or somebody telling them. Yeah, right. In like a kind understanding way of just factual information.

Andréa Jones (25:57):
Yeah. Oh, I like that. Yeah. I'm also curious, you know, you've mentioned that, you know, people are grateful. What other success have you seen in your business? And I'm curious like directly from TikTok, have people told you, oh, I saw your TikTok and then I hired you. Or even vendors saying, oh, I liked what you posted on TikTok, I want you to work with my client. Like how does that impact your business?

Michelle Edgemont (26:23):
Yeah, so I have booked a few weddings from clients who have found me on TikTok. Which does kind of go back to the beginning where the age of people getting married are on TikTok. They're finding their vendors on TikTok. They're not finding their vendors. Maybe they're finding their vendors on Instagram or through referrals. But if they're just blindly finding somebody, a lot of them are finding people on TikTok. And I find that the videos that I have on there are creating a, are creating trust between myself and prospective clients. So they, they, I think I booked like three weddings from people who found me on TikTok already. Wow. Which is great. And I'm sure there's some bit of, you know, brand recognition between other vendors and things like that.

Andréa Jones (27:16):

Michelle Edgemont (27:17):
Definitely more direct to client. Yeah.

Andréa Jones (27:20):
Yeah. So you're mostly talking to your clients, not other vendors but vendor vendors will see. Yeah. I love that. I love that you have kind of like that direct line because that's the question I get a lot with my client's, potential clients, my students, you know, okay, Andrea, you say we'd be on TikTok, but I need more examples of like what this could look like and what success looks like. And so that's why I wanted to talk to you today because you have that success. We don't have a full plan, which is perfect. I love it. We just post, we meet our audience where they are. We're real, real. You share the realities of the work that you do. You build trust with people that way. I love that. I love it. Love it. Mm-Hmm. <affirmative>. So thinking about kind of the future for you the next year mm-hmm. <Affirmative>. So then this time next year will be three years on TikTok. Are you gonna do anything different?

Michelle Edgemont (28:09):
Oh, good question. I definitely wanna post more frequently. I think I would like to like keep up the educational portion of it maybe with some longer form videos with more like concrete information maybe up to like the three minute marker that they give you. Yeah. And then kind of breaking up that same education into the shorter ones with maybe just like the long text on the screen for like six seconds. Yeah. You could say the same exact thing. And then kind of make a longer form three minute video with, with more information on the same thing. I also think it's really beneficial when people respond to comments, like with videos. Cause I know that I watch those. Yeah. on other people's TikTok, I love that feature that they built into that. Cause I know if I come across a video that's like interesting or I want more information, I'll always go to the comments and then try to find other the videos that they responded to. Probably someone else who has the same question that I do. Yeah. so I definitely wanna try to do more just like quick talking to the camera type of response videos to comments and questions in the comment section.

Andréa Jones (29:35):
Yeah. I love the response thing too. It goes back to what you were talking about with just like the nature of TikTok is it's more like a conversation, less like a portfolio. So, you know, having exactly those just real like, hey, I'm a human here, meeting you where you are kind of moments. Love it. Love it. So what about the other platforms? Like you mentioned Facebook and Instagram early on. Are you still maintaining those platforms?

Michelle Edgemont (30:03):
<Laugh> Okay. Facebook? No. <Laugh>. I haven't posted, I don't think I posted anything on Facebook on my business page in years, years, years, years. Maybe my Instagram images like might automatically get posted on there. Maybe. I know we connected originally because I was looking for someone to run my Instagram account, which I did find someone by the way. Okay. And she's amazing. But what I needed was just an assistant level of person. So that's what she is and she is just spitting out portfolio images basically. Okay. Just keeping the feed, keeping the feed fresh using Instagram, more of a portfolio piece and then in the stories using that as kind of more of maybe a couple behind the scenes at the studio, little clips every now and then. And maybe some like curated images of other professionals in other industries on Instagram just to build the more aesthetic like brand vision Yeah. Of Michelle Mont design through the stories. And yeah. That's maybe I'll probably post like a personal one on Mother's Day. Yeah. And every now and then I'll post like a personal one or I'll do like a political thing and stories. And that's pretty much it. Twitter, I, I'm not, I don't really use that anymore. I do get my news from Twitter personally. Okay. and what else do we got?

Andréa Jones (31:46):
Pinterest, maybe?

Michelle Edgemont (31:48):
Pinterest? Yeah. I mean, I don't post on there as often as I did in the beginning mm-hmm. <Affirmative>. but whenever I'll put like a new wedding portfolio on my website or put up a blog post on my website, I will pin images onto Pinterest. It's, it's down on my to-do list.

Andréa Jones (32:09):
Yeah. Okay.

Michelle Edgemont (32:11):
Honest, but I like TikTok. Tiktok is where, where it's at.

Andréa Jones (32:15):
Yeah. I like that. And I like, I like how approachable you've laid everything out because like I said, I do think that sometimes we feel like we have to have everything and all our ducks in a row, everything planned, everything, you know, before we can do anything. And that holds people back. I know a lot of, especially the members in our savvy social school who are learning this for themselves, like the way that I teach it sometimes can be overwhelming and it can feel like, oh, I have to have all these boxes checked off before I can post on TikTok. And it's like, no, just, I'm giving you a framework, but you can start anywhere. You can try anything. Like do what works for you. And I love that you've done that. I love that. Okay y'all, so I'm gonna put all of Michelle's links in the show notes, but Michelle has this amazing 101 wedding design secrets freebie. 101. Tell us about it.

Michelle Edgemont (33:13):
People like inside information. And a couple years ago I sat down and I kind of just did a brain dump of like everything I know about event design and floral design and just put it together in an ebook as a freebie for people to download and hopefully it'll help them on their event design or floral design journeys.

Andréa Jones (33:39):
I love it. Yeah, I love it. Y'all check that out. The link is in the show notes Michelle, thank you so much for coming on the show. This was amazing.

Michelle Edgemont (33:51):
Oh, thank you for inviting me. It was fun.

Andréa Jones (33:53):
Yay. And thank you dear listener. If you like the show, head on over to Apple Podcasts and Spotify. Leave us a five star review. It helps keep us in the top 100 marketing podcasts. I'll see you all next week with another episode. Bye for now.