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Andrea Jones – Simpler, Smarter Marketing for Busy People

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    • Everything
  • Podcast
  • Contact
  • Savvy Social School Spotlight

    Meet Jackie Barker: Creating Stress-Free Design Experiences For Online Businesses

    • May 8, 2023
    • 0 comments

    In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. Today we’re introducing a big supporter of the School, especially during the LinkedIn Jumpstart Challenge, and owner of the Barefoot Design Collective, Jackie Barker. Jackie and her team (more on them below) […]

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  • Savvy Social Podcast

    Why Growth-Minded CEOs Can’t Ignore TikTok with Racheal Cook

    • May 2, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If you thought TikTok was for fun and not for growth-minded CEOs, think again. Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous […]

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  • Savvy Social Podcast

    Is It Time To Quit Twitter?

    • April 25, 2023
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Is it time for your business to give up on Twitter? That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. But the answer isn’t so simple. While […]

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  • Savvy Social Podcast

    Instagram Broadcast Channels: Worth It For Your Business?

    • April 18, 2023
    • 6 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. Its latest dive into the group chat-like Broadcast Channels […]

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  • Savvy Social Podcast

    2023 TikTok Updates For Businesses

    • April 11, 2023
    • 6 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world. TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, […]

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  • Savvy Social School Spotlight

    Meet Ashley James: The Founder Breaking Barriers In The Digital Marketing World With White-Label Services

    • April 10, 2023
    • 8 Comments

    In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. Today we’re happy to introduce you to the grand prize winner of the 2023 LinkedIn Jumpstart Challenge. Ashley James! Ashley’s marketing firm, ALJ Digital LLC, is leading the charge in elevating diverse […]

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  • Savvy Social Podcast

    The Biggest Surprises from the 2023 Rival IQ Social Media Report

    • April 4, 2023
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report […]

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  • Savvy Social Podcast

    Live Video On TikTok for Personal Brands with Lindsay Johnson

    • March 28, 2023
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. Rules! But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! Lindsay helps first-time entrepreneurs break […]

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  • Client Showcase

    Client Showcase: Virtual Reality Firms Sees The Real Value of Showing Up Consistently on Social Media

    • March 28, 2023
    • 0 comments

    What’s the most common problem keeping businesses from finding success on social media? It’s not finding something interesting to say. Nope. It’s not figuring out the algorithms. It’s not even finding your audience. It’s consistency. XpertVR is an amazing Canadian-based Virtual Reality firm that creates customized virtual training simulations for institutions and organizations. They are […]

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  • Savvy Social Podcast

    4 Social Media Experiments I’m Trying This Year

    • March 21, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to […]

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I need your marketing questions! Hit up the link i I need your marketing questions! Hit up the link in my bio to record an audio question OR comment your question here. Episode 400 here we goooooooo!
This question sounds like it’s about branding, but This question sounds like it’s about branding, but it usually goes deeper than that.  In this episode, I talk about personal brands, company brands, and hybrid approaches through the lens of capacity, clarity, and what kind of business you actually want to build.  If you’ve been trying to decide where to put your energy, this will help you sort it out.  For your ear holes: https://onlinedrea.com/399
Personal brand or company brand? This question ca Personal brand or company brand?  This question came up live on a panel I was on recently (shoutout to @highvibe.women for an amazing event!), and I knew right away it needed to become a podcast episode. Because most of the time, this isn’t really a branding question. It’s a question about capacity, growth, visibility, money, and what kind of business you actually want to run.  In this episode, I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think through the decision in a way that’s practical and sustainable.  👉🏾Tap the link in my bio to listen.
A reminder from someone who literally teaches soci A reminder from someone who literally teaches social media for a living:  Ahem…. The highlight reel is real. But it’s not the whole story, okay?  So this weekend I spoke at two events that were genuinely wonderful. The photos and videos I shared all weekend are joyful because the moments were joyful. It was honestly amazing.  And and and… What you didn’t see was the cold I was getting over, the stress of life lifing, and the very real decision fatigue from some big life stuff happening behind the scenes.  Both versions are true. I was both happy and exhausted. I was glad to be there and wanted to leave. I was excited for opportunity and nervous to speak.  Social media shows the moment. Life holds the context.  And sometimes showing up while things are so effing messy is the real win.
What an incredible weekend at @highvibe.women! I g What an incredible weekend at @highvibe.women! I got to meet @lashondambrown in the flesh. I got an adorbs caricature make by @caricature.dani who was at @iamnikkimck’s booth. I spoke on a panel about scaling with ease alongside @kimberley.hiebert @efvlegal and @allthingsmeghoule. I got to see @moniquebryan_co speak again. And meet and see so many amazing people again.  Oh and I already got my ticket for next year because wow this was amazing.  Huge shoutout to @kristina.bartold and @_mariatassi for hosting us. And special thanks to @thepearlehotel as their staff was top tier.
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