This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media.


But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online. 

In this episode of the podcast, we talk about:

  • Why TikTok is best for genuine connections
  • The social media coffee shop
  • Backlash to vulnerability
  • Fearing online trolls
  • Erasing the pressure to create

This Episode Was Made Possible By:

Social Media Starter Kit Free Course
The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business.

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay’s an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more.

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they’d find a better way to build a business.

Lindsay’s two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!


Memorable Quotes:

  • “It actually took me almost a year to go live for my first time. I was so in my head about it, and I also think that's like the ADHD. Like my brain needs to see things and think about things and make a list multiple times over before I can take action, so it took me forever. But once I finally ripped that Bandaid off, going live is so fun.” – Lindsay Johnson
  • “The beauty of going live is that it's not just a rehearsed, you know, dance or beautiful quote which are all really important, but it's this moment to really be present and connect and build that know-like-trust. Let people get to know you, and you get to know them.” – Lindsay Johnson
  • “The act of creating TikToks has forced me or given me the opportunity to get over a lot of my own insecurities, a lot of my own fears to be able to put myself out there, and I guess the Crux of what I'm saying is you have to be ready, willing, and have the courage to put yourself out there and talk about these things that matter.” –Lindsay Johnson
  • “I'm not here to educate people who don't want to learn. I'm not here to convince somebody who is filled with hate to not be filled with hate. I'm not I'm not here to convince insecure people to work on their own insecurity so they can be better humans. I'm just not here for that.” – Lindsay Johnson
  • “If someone's trolling you you're the one with the power in that position just you go ahead and delete and block because they do not matter and you cannot let them stop you from saying what you got to say.” – Lindsay Johnson
  • “Move forward with imperfect action you know and honestly social media trends are supporting this as well we don't need the you know fancy lights or the best cameras or you know the studio production with the scripts we want a real person who's showing up in a real way and sometimes that means we may not have any content for that day and it's okay, the world keeps spinning.” – Andréa Jones

Resources Mentioned:

Check out Lindsay's free 5-Day Business Building Course

Watch the Episode Below:


Intro (00:11):
Welcome to the Savvy Social Podcast, the show that blends stories and strategies to help businesses create engaged and profitable online communities using the unique power of social media. And now, your host, Andrea Jones,

Andréa Jones (00:28):
When you've been on social media for a long time, you know two things. The rules are constantly changing and there are no rules. And that comes from today's guests, Lindsay, a k a, the radical connector who's gonna talk to us all about the joy they're having on TikTok. It is so fun to watch. Lindsay, welcome to the show.

Lindsay Johnson (00:49):
Hello. Thank you.

Andréa Jones (00:52):
Yes. Honestly, I enjoy consuming your TikTok content, so I'm excited to get super nitty gritty and go behind the scenes and how you're creating it. Mm-Hmm. <affirmative>. But you recently decided to go all in on TikTok. Talk to me about that decision making process.

Lindsay Johnson (01:08):
So, it's interesting because for my business, the radical connector, I'm not super active on social media. I'm a dabbler. I'm a lurker. But I did go on to TikTok under a bit of a fun side passion project called Fantastical Fatty. And it's all about fat, joy activism, fat liberation, and honestly a lot of joyful movement. We work out a lot together, and it has been really fun to play on social, with no revenue streams attached to help me really take the pressure off and just have a sort of a no pressure, no consequences approach to TikTok. But it's also totally opened my mind up to how I can reengage under my brand, under my business on TikTok in a much more fun and relaxed way than I was, you know, two years ago when we all first started hopping on.

Andréa Jones (02:03):
Yeah, I love the fun too, piece of it. Mm-Hmm. <affirmative>. And so I wanna know, cuz I know you do like live workouts too. Yeah. Did you just start off kind of doing that? Or what, how did that account, like what content were you creating first?

Lindsay Johnson (02:20):
<Laugh> So it was, it was all, it was all of it. Like, I have been going live on social media since you could go live on social media, right? Like, I mean, although, okay, to be fair, when Facebook lives first started becoming a thing, it sounds so ridiculous to say this now, but it actually took me almost a year <laugh> almost a year to go live for my first time. I was so in my head about it. And I also think that's like the A D H D like my brain needs to see things and, and think about things and make lists multiple times over before I can take action. So it took me forever. But once I finally ripped that bandaid off, going live is so fun. I go live anywhere all the time with whoever it is. It is the best. So when I started doing TikTok, it was just a natural thing.

And so on TikTok you have to have at least a thousand followers. So I was just like pushing to get to that thousand so I could go live. And then, yeah, the, the workouts have really evolved into, into a really magical space to connect with people. Tiktok is one of the best apps right now for connecting with genuine, genuine people. And so not only am I meeting lots of people side note <laugh>, I just remembered this. I I found an intern from NYU who's involved in social justice work. I was, I was live one day talking about my work in anti-capitalist entrepreneurship, consent based ethical sales strategies and <laugh>, this professor from NYU was like, I have somebody looking for an internship and I think they'd love to meet you <laugh>. So

Andréa Jones (03:53):
Amazing. <Laugh>

Lindsay Johnson (03:54):
Wild. I know. I'm, I'm so, I'm so flipping excited. But that's the beauty of going live is that it's not just a rehearsed, you know, dance or clip or beautiful quote, which are all really important. But it's this moment to really be present and connect and, and build that no leg trust. Let people get to know you and you get to know them. And then also side, side note, from a strategic perspective, if you're on TikTok and you go live the app pushes your content to the, to the search, to the follow f y p right for you page. So like, strategically it also makes a lot of sense cause I come off those lives no matter how many people actually attended. And I have like 30, 40, 50 new notifications in that hour. So like, it it's awesome on many fronts. <Laugh>

Andréa Jones (04:39):
Yeah. It, you know, the piece about being present too, I think is key because it's so easy to just, you know, scroll and consume, but there's this interactive element to live streaming or live video that is interesting. And I think it's kind of like that missing piece that we all crave when, when we're looking at social media.

Lindsay Johnson (05:02):
Yeah. Yeah. 100%. Cuz even when you pop on other people's lives, there's that moment of saying, hey. And especially again, and, and I know we're talking about TikTok, which is awesome cause I don't have to talk about the other apps, but <laugh> on, on TikTok because of the way the algorithm works and the way that it puts people into circles and those circles interconnect with each other. You tend to be shown and are shown to people with a lot of common interests. So it really goes a long way in, in building rapport quickly. And then, so yeah, when you see other people that you follow go live and they recognize you and you recognize them, it is like walking into a coffee shop and seeing a friend across the way that you pop over and say hi to as you, as you move about your day.

Andréa Jones (05:44):
Yeah. I love the coffee shop analogy. Cause especially during the pandemic years the pandemonium, yeah. We craved that connection. Yeah. And the community that you've built really feels like a supportive, vibrant community. So Yeah. So in between the lives, how frequently are you creating a content? And I wanna kind of dig into how you get inspired. Yeah.

Lindsay Johnson (06:08):
Yes. Okay. So oof content creating on social is a lot of work. <Laugh>, as you know, it is a lot of work. So I take a very sort of like laissez fair come as you are approach to TikTok. And again, that is such a different way of creating content than we have been doing up until now. It has always been about being polished, being together. And now, like the other day I had a shower and I was deep in my thoughts and I popped out and realized I hadn't washed the soap off my body or out of my hair <laugh>. And so I wrapped a towel around myself and went live on TikTok and made a joke about it. <Laugh>.

Andréa Jones (06:48):
I like that.

Lindsay Johnson (06:49):
And that's the kind of, you know, content. I'm a very reactionary person. Not as in, oh, I'm angry, I'm gonna do a rant. But more like I, I respond, maybe I should say I'm a responding type person. So when there is something for me that I feel compelled to respond to, I will, even if it's silly or if it's serious. And so that is very much my approach. There are people who do skits, who do well, you know, dances and scripts, and they really go all out with professional cameras and editing. Ah, that's not my style. I just go live. And again, I, or go live slash record. And I will say, again, that's a lot of, because of being a d h d being neurodivergent, I can get in my head really quickly. Like, I have 600 something drafts in my TikTok folder. Like I can really get in my head. And so TikTok has been amazing at pushing me to act now and not be stuck in my head and stuck overthinking and also being okay with things that are imperfect. Because unlike Instagram, once it's live, you cannot go back and edit <laugh>. Yes. So it's like, oh, I guess that's out there like that, that's stupid spelling mistake or whatever.

Andréa Jones (08:00):
<Laugh>. Right. I wish you could edit captions too. Like, like you're, I'm like, oh my gosh, can this be a feature? But eh, once it's done, it's done. And I think it's, there's something to that about like, it's a reflection of humanity. And I think the way that you're approaching it is that reflection of your humanity. Do you think that this kind of less, I wouldn't say less polished, cuz you, you do, you definitely present Well but it's not, it doesn't feel like you've overthought it mm-hmm. <Affirmative> and you, and you mentioned, you know, you have the 600 drafts. So, you know, what do you think about the way that you're presenting this information? Yeah. Why do you think that really works and resonates with people?

Lindsay Johnson (08:42):
Okay, so a couple of things. We talked about being polished without being polished. I do think it's still really important to have a charisma, to be well spoken, to get to the point you know, it's short form video. We cannot give five minutes of context. We have to get right to the point, which is complicated when you're talking about big issues and nuanced issues when you only have a minute, right. Especially at the intersection of privilege. And, and, you know, and that, and that I say would say is where I get the most stopped in my tracks? Am I considering this from all angles? I can't possibly consider this from all angles. Right? Am I being mindful in my words, to not take a privileged approach and not think of how this might affect other people? Right. So yeah, like, you wanna be well polished, or sorry, you wanna be well spoken.

You wanna be to the point, but you also need to be considerate of what you're saying and, and those perspectives as well. But in terms of also just like, how, how do you show up and how do you connect? I think it's, you know, in the space of fat liberation, in the space of fat joy, it is such a polarizing topic. You wouldn't think it is, but it is. And there are even within the fat liberation movement or body positivity movement, there is so much polarization and so many different angles of perspectives to look at things from. And so in a lot of ways it's an easy thing to talk about because it's so big right now and so hot right now, right. Getting into this size inclusivity, unpacking our socialized fat phobia. You know, when you have, I, I'm getting to my point, I'm trying to weed through my point.

But when you have something important to say, there can be a lot of fear when you're just starting to use your voice on these things and you just gotta do it. Like, you just gotta start and be open to being called in. Be open to being called out, be open to getting it wrong, and coming to it with an openness to learn and hear other people's experiences as well as being vulnerable enough to share your own. And so just the act of creating talks has forced me or given me the opportunity to get over a lot of my own insecurities, a lot of my own fears to be able to put myself out there. And I guess that's, I guess that's the crux of what I'm saying, is you have to be ready, willing, and have the courage to put yourself out there and talk about these things that matter. And, and I mean, and also you don't, you can just do silly dance videos in your bikini and you'll also get very popular on TikTok, right? It depends what you wanna use it for. But if you're somebody who's wanting to use the platform because you've got something to say and you wanna be part of the change, well, when you, when you are talking about a topic that a lot of people are talking about it, it's, it's pretty easy to get, pick up some steam and, and just add your voice to the collective.

Andréa Jones (11:35):
I love that you touched on vulnerability and, you know, making the decision to put yourself out there. Unfortunately, it is a hot topic. It shouldn't be, but it is body size and, you know, ha like accepting and loving yourself shouldn't be related to the size of your body. Do we have to explain it? We do. We have to explain it. <Laugh>. so with that comes the opportunity for other people to share their comments. So I'm curious, you know, if there has been any backlash or any negative results from, from being this vulnerable. I know that, you know, one of my good friends signed up for TikTok and one of her videos went viral, got a bunch of hate, and she was like, this is not my life. Deleted it and never went back. Yeah. And I applaud her for that because sometimes the comments can be, ugh, aggressive and, and yeah. Yeah. So, so talk to me about, you know, what you've experienced and how you navigate hearing the opinions of others, especially ones where they're never gonna change their mind.

Lindsay Johnson (12:44):
Yeah, and it, yeah, like I, I feel for your friend and I, I know thankfully I am not big enough to get the amount of hate and whatnot, but I still get it. And it will still continue to come as I grow. Last summer Taylor Swift put a video out where she had a really like a fat-phobic sentiment within her video. A fat-phobic visual and <laugh>. At the time I had COVID ugh. And I was in bed scrolling TikTok, and everyone's tagging me and I see this thing and I'm like, what the hell, Taylor Swift? Really? Do you not think that you have fat friends? Or sorry, fat, fat audience members, fat fans. Anyways, so I made a response video to it, and I'll tell you, those swifties are no joke. And I spent probably, I don't know, eight hours making response videos and responding to comments of people who just were like, RA.

And I woke up the next morning, made a couple more videos, and then realized, you know, this is not how I wanna spend my time. I'm not here to educate people who don't want to learn. I'm not here to convince somebody who was filled with hate, to not be filled with hate. I'm not, I'm not here to convince insecure people to work on their own <laugh> insecurity so they could be better humans. I'm just not here for that. And so I ended up deleting a bunch of videos except for the ones that I wanted my own community to still have access to and, and to, and to hear and to see. And I, it really helped me shift my mindset to I am here to talk to the people who want this information. I'm here to talk to the people who are in bigger bodies, who want to take up space, who want to love themselves, who want to like also learn.

Cause I talk a lot about the reality and, and the truth in the science behind weight and weight loss and weight gain and diets and toxic diet culture and the poor health that dieting leads to. And that, you know, being bigger doesn't mean that you're unhealthy. I talk about all these things, right? So that's who I'm talking to. And anybody that comes on and tries to bully or hate, I just delete and I block. I don't engage. And I find when I do that, it, it, it stops. When you get creators who engage with the trolls, those fights go for days. Days, those fights will go on. And that's not where I wanna spend my energy. So I just don't engage. And there's a lot of people that don't agree with that. They think that I should be, but no, I, I don't, I don't have time for that.

I don't have time for you. Any of my TikTokers. I'm like, <laugh>, I also talk in TikTok. Sounds Anyways, so, so, you know, same right? Like that, the first part is sort of like how I handle it, but I also wanna talk about the fear that I had because I used to have so much fear that these trolls, these haters would come on and bully me and I would die. I would break apart because of the mean things that they would say to me. And so that stopped me from going on, like creating contact around this for a long time. That stopped me from even bracing being a fat person for a long time. But through my own, you know, fat liberation journey, my own process of learning and unlearning and loving myself. Now when people try to bully me on social media, it's like they have no power.

Like their words, first of all, they all say the exact same thing. It's all scientifically and factually untrue. And it's like I could hear them just repeating the same garbage that we've been all hearing for years and years and years and it's not even true. And I'm like, you know, I don't think your intelligence is very high. I don't think that your capacity to learn and also people who love themselves and are secure in who they are, don't try to hurt other people. So I also see these people living in that misery and that self-hate that they're projecting all over cuz you know, hashtag therapy and so, and so, it's really interesting to, to see that shift in power to realize I'm the one with the power because I'm just creating a silly little video. And these people are getting so riled up, they have to come and make a comment. Like, babes, if someone's trolling you, you're the one with that power in that position. Just you go ahead and delete and block because they do not matter and you cannot let them stop you from saying what you gotta say.

Andréa Jones (17:05):
Yes. For those of you listening, I'm like giant head nodding over here. Yes. Because it is, I think we all go through this e whether it's one comment, whether it's even like reading comments on someone else's video, there is an emotional response that we have as individuals to reading something that, or hearing something that we don't agree with. Yeah. And it does take a huge amount of self-respect. Self-Love, self-appreciation.

Lindsay Johnson (17:37):
Yeah. Self-worth

Andréa Jones (17:37):
Self-Worth engage. Self self-worth. Yeah. Yes. To not engage. I was actually just ta I had a client just to this weekend recording this on March 14th. So it happened like March 10th one of her videos took off. And like the comment section, people were just being racist. Like straight up, not even a microaggression. Macro. Yeah. Racist. Like, and it's mind boggling to me, the the people who would say that. But I do think it comes, like you said, from a place of deep hurt. Like they're hurting somehow. Yes. they feel attacked even though the video wasn't for them or about them at all. <Laugh> Yeah. They feel attacked. Yeah. And feel the need to leave these comments that are, that are just hateful. And so I feel for them and I love your approach. Block, delete, move on. Mm-Hmm. <affirmative>, you can't change their minds.

Yeah. Awesome. Love this conversation. We're gonna take a quick break. When we come back, I wanna dive more into your content creation strategy as well as some success you've seen. So we'll be back soon.

[Podcast Ad break] Interrupting cow, Moo, I'm interrupting this podcast episode because I know you're here hanging out with me. And you're interested in taking the next step in your social media strategy. Maybe your social media has gotten a little stale. Maybe you're looking to revive it. Maybe you just wanna tie all of those pieces together. Well, I've got a super sweet gift for you. It is a free course that's going to walk you through step-by-step how to build a social media strategy that you'll actually stick with one that works for you and your business. One that won't make you feel like you're on this content creation hamster wheel. And it'll help you leap and jump into a social media strategy that is sustainable. So check it out, it's at online And when you sign up, you'll get a super sweet bonus of done for you captions, graphics, and more. Again, that's online d r e r e e. All right, back to the episode. [Podcast Ad break]

We're back. I wanna dive more into how you create content because as you mentioned, it comes from a really inspired place. What do you do in those moments where you're not inspired? Are you, are you going back through the drafts? Like, tell me about it.

Lindsay Johnson (19:54):
Yeah, sometimes I don't create because I don't want to <laugh>. And I think that's a really important empowered stance that we all take with our relationship with our, with social media. If you don't want to, you don't got to, right? And let me tell you, your account's gonna be just fine if you don't post videos for a few days. In fact, you might come back and find you've got more followers and more growth cuz you've had time to breathe, you know, your posts have had time to do their job, right? So when I don't want you, I don't, and I'll, I'll tell you, if you're somebody who menstruates or has, has that sort of female hormonal flow, you are gonna have times where you're like super creative and, and like high energy and wanna do it. And other times where you're like, nah, I'm just gonna stay home and watch Netflix with my water bottle and chill out, eat some nachos, right?

Like, so really it's like, listen to your body, listen to your, your capacity in those moments. And if you don't want to, you don't got it. But when I want to and I just don't have anything inspiring me, I will absolutely go through my giraffes and, and pull out stuff. I just had a silly little <laugh>, silly little post take off and go semi viral for me. So I've got about, I think it's about 169,000 views right now, which for me is a lot. Cause I am still a small creator. I'm just new in the game here. But it was a sound from July, it was a trending sound from July, and as you said, it's now March. And I was like, I don't know if this is gonna do anything, but let's do it. It was a seven second clip and absolutely took off.

And the reason it took off is because it was so relatable. For those that are curious, the sound is a trending sound and it's, I need to talk to a fat person, <laugh>, I need to talk to a fat person. And it's me doing a yoga post downward dog when they tell you to, you know, step forward between your feet, <laugh>. And because if you're in a bigger body, you can't, there's no r your legs, your thighs, your stomach, there's no room. And so this highly relatable post completely took off. And so I absolutely go to my drafts. The other thing is, if I'm not feeling inspired is I go to my comment section and I make response videos. So, right. Yeah. I make response videos. It's like, it's like, you know, <laugh> again, strategically it helps the original video because it's giving engagement. It's linking in the back.

So strategically it's good. But then also it's like a really, I'm gonna use the word lazy, even though laziness does not exist. It's like a lazy simple n no, a mental load type of way to, to create content. The other thing I do, the third thing I do is I do a lot of voiceover content. And so I might do something like throw on my gym clothes, hop on my bike, lift some weights, literally it's not a full workout. It's like little snippets here and there that I piece together. And then I'll do a voiceover with something that's on my mind or something that's inspiring, right? Like, you know, some, some sort of empowering words of affirmation. Or lately I've been up in bed at night cause I can't sleep because it is darn time change. And I'll just like piece, piece together videos that I already have in my phone. And again, I'll just use a trending sound. Like there's so many ways to create content that is low mental capacity, that is still highly impactful if you are sharing something relatable or, you know, using words of affirmation to empower or talking about something that is just in of the moment, right? Like, oh my gosh, creating content does not have to be hard.

Andréa Jones (23:22):
Yes. Get that on a t-shirt.

Lindsay Johnson (23:24):
<Laugh>. Yes. Yes.

Andréa Jones (23:27):
I think because you have the two businesses mm-hmm. <Affirmative> or two accounts, I don't know if the other one is a business just yet. I know Radical Cconnector is. Yeah. but because you have two different accounts, you have this duality that you can play with. You can have fun and you can create the content that feels good for you to create. Yeah. I'm curious about how you split your time. So how much time do you spend creating the content?

Lindsay Johnson (23:57):
I wish I could say I was one of those people who has a spreadsheet and like perfectly managed their time and says, these days are for this and these days are for that. But that's just not the case. And, and there has been a lot of self-acceptance work around that for myself to just let myself be the type of creator I'm gonna be. And so sometimes fantastical fatty feels really alive for me, and that's where I'm focusing most of my time. And other times the radical connector is really alive for me from, from a perspective of creating content. And so that's where I'll pop on and I'll, I'll batch create. I'll, I'm a big batch creator. When I'm in a mood, I'll just like record, record, record a bunch of different things and I've got them. And so I might be on a real thing where I'm getting passionate about anti-capitalism and entrepreneurship or, you know, consent based sales or marketing hacks.

Like I'll just get in there and, and batch create stuff. But I'm, I, I would be lying if I said there wasn't a rhyme or reason. Like I really, I just, wherever I'm feeling called in that moment is where is where I put the time in it, where I put the energy in. Sometimes I find the weekends or evenings is when I do the most Fantastical Fatty, only because during the week I'm working. Right. So, that's my answer. And it's not a nice, neat tidy, here's my strategy, here's my spreadsheet. But again, I will refer to if you're neurodivergent and somebody who gets overwhelmed in lost in things that are complicated and require multiple steps, you'll never get into action. And so I just, I, I prioritize getting into action and, and going where I feel excited versus spending hours and losing enthusiasm and excitement and passion because I'm working on a stupid Excel spreadsheet.

Andréa Jones (25:40):
Yes. Honestly, this has been the trend on this podcast for 2023. Mm-Hmm. <affirmative> like our trend right now, and I'm glad that we're here, is to create from an inspired place Yeah. And to move forward with imperfect action. Yeah. You know, and I, and honestly, social media trends are supporting this as well. We don't need the, you know, fancy lights or the best cameras or you know, the studio production with the scripts. We want a real person who's showing up in a real way. And sometimes that means we may not have any content for that day. Yeah. And it's okay.

Lindsay Johnson (26:18):
The world

Andréa Jones (26:18):
That's ok. The world keeps spinning <laugh>,

Lindsay Johnson (26:20):
You know, it doesn't matter what size the creator is. When I've talked to different creators and they could have like a million followers, they're all winging it. We're all winging it When you get more followers, if you are monetizing your account in some way, and then you can pay people to support you. Right. You can pay people to do the editing, to do the captioning, to repurpose the content on other platforms. Like, don't get me wrong, when you're making money and you can hire people to support you, great. But I think, I think by TikTok it's very nature. It attracts people who are a bit of a hot mess and that's kind of working for them.

Andréa Jones (27:00):
Yes. You mean all of us

Lindsay Johnson (27:02):
<Laugh>, like the world <laugh>, like

Andréa Jones (27:05):
Humankind, <laugh>. Yeah. That's honestly, this is what I love about the app, especially as a marketer. I feel like marketers ruin things. Yeah. I don't know if you agree with it,

Lindsay Johnson (27:18):
That's a thing, right? Marketers ruin everything.

Andréa Jones (27:20):
<Laugh>. Yeah. We, we come in and we, we have the formula, we have the step by step process. We have the post this at this time on this day. And what I love about TikTok is it completely shook things up. You know? Yeah. We, we don't need the perfect schedule or the mass amounts of content or you know, the script. We want people who are real, in fact, we wanna see a little mess up, we wanna see a little hot mess. Like we like it cuz then we go, oh good. I'm not the only hot mess here. Right. Okay,

Lindsay Johnson (27:51):
Cool. <Laugh>. Well, and you know, that used to be early TikTok strategies and I don't know if people are still doing that, but people would intentionally misspell things, mispronounce things mess up to get people to go into the comments and correct them. Yeah. Because it would increase their engagement. I remember that being a strategy. And honestly, my perfectionist brain was like, no, I don't care. I can't do it <laugh>, I can't, I can't do it. Not

Andréa Jones (28:11):
On purpose <laugh>. No, not on purpose if it just happened. Sure. But like not, I'm not for that on purpose. Yeah. That's so funny. <Laugh>. so I'm curious, you know, with Fantastical Fatty, the Radical Connector, you know, what success have you seen in your personal life and in your business?

Lindsay Johnson (28:27):
Yeah, so, oh my gosh, Fantastical Fatty. I have started a podcast now from it. And I am just meeting tons of great people making lots of great connections. I am still finding my place within the fat liberation movement, but I am leaning towards wanting to tackle size inclusive seating at like that venues and theaters and, and things like that. That's sort of where I'm like, Ooh, I really wanna get into this. And that came from a post that I shared asking where are all the fat people? And got hundreds and hundreds of, hundreds of the most depressing comments I've ever read in my life. Literally, I had to take two weeks off. I, it, it gutted me. And I was like, we need to get in here because fat people are hiding. They're not coming out because society is, it doesn't make space for them.

Literally cannot fit into society. And that is not okay. And so, again, working my way through TikTok, making these really great connections, this is also putting me in touch with organizations and people who are doing this work. So it allows me to get involved in the things that I am passionate about that are not tied to a monetary benefit. These are things that I wanna, I wanna impart change, I wanna have an impact in, in my short time on this earth. And so from that perspective, it's, it's, it's just been, it's been really important and it's going, it's continuing, it's continuing to go for the radical connector under that, under that venue for sure. That will drive business for sure. That will drive my audience growth, my list growth opportunities. You know, I don't know that a lot of entrepreneurs necessarily think about this, but when you're creating content, it's not necessarily the direct, I made a video, I sold something.

It's also the doors that opens for you when people who are paying attention. See, see the new innovative ideas you're bringing or the, the way that you're passionate in speaking about things and creating, creating transformation and movement in people. You know, now this opens up doors to getting on stages, right? To getting into, yeah. I was like, hey, speaking up, right? Like getting on stages, getting into conferences, getting onto panels, getting onto podcasts, getting book deals, right? Like, like putting yourself out there with something to say, if that's something that you want, you know, the monetary will come, but it's the opportunities and it's the networking and the connecting. That to me is the biggest thing. You know, this is controversial in, in the world of entrepreneurship, I get that. But like money is the most boring thing on the planet. Who, who cares? Oh, I have money. You know, listen, don't get me wrong. We need money. We live in a capitalist society. We have to pay our bills. Right? Like, I'm not saying we all need money. And this is why I teach entrepreneurship. I teach marketing and sales. I teach people how to grow a thriving business that supports 'em financially so they can liberate themselves, but then take that a step further and liberate others. And that's what putting yourself out there on social allows you to do, liberate yourself and liberate others in whatever way that looks like for you.

Andréa Jones (31:36):
Yes. I love that. When, when you first said money doesn't matter, I was like, wait a second, <laugh>, it matters to me. But you're right. It's like, it's not the money itself, it's what you do with it. Yeah. Not just to support yourself, but to make a difference in society. I love that. And again, the theme of this podcast this year, I feel like is, you know, the success that we see on social media isn't necessarily monetary all the time. And I do think social media kind of messed that up for us. Like, initially we were like, oh, we could put one dollar in the Facebook ad machine and we get 20, so let's play this game all day long. Yeah. And we miss some of the core benefits of marketing and business building, which isn't necessarily just to make gobs of money all the time or to, you know, hack the system. It's like we're dealing with people here. And I love that you've, you've really focused on the people in how you deliver your, your work. Yeah. Thank you. Yeah. So, and with that, I know you have a free course, y'all. If you love everything that Lindsay is saying, you've gotta check out their free course. Tell us about it.

Lindsay Johnson (32:44):
Okay. So it is called the Four Business Building Basics. Every New Entrepreneur Needs to Know, and it takes, it takes entrepreneurs through things like knowing your market, knowing how to sell, knowing what to do to get clients and customers. I am not a theories person. I am a skills how to go and do this thing person. And that is reflected in this course, in this, in this little five day course. It also includes a seven day action plan. So once you've gone through it, I take you through now go make your action plan and go do the things that you've just learned. So it's a great little mini course that's going to really open your mind up to why you are potentially working your butt off and not actually getting clients.

Andréa Jones (33:30):
Mm. Yes. And y'all believe this, Lindsay's been doing this for over 20 years, right?

Lindsay Johnson (33:34):
Over 20 years. Yep.

Andréa Jones (33:36):
I had to read that twice in here. Cause I'm like 20 years <laugh>. That seems like,

Lindsay Johnson (33:41):
I mean, really my whole life. So I'm one of these people who was raised by entrepreneurs. I have been involved in business in one way or another in my entire life. My business itself is almost 10 years old. But I am a nerd for entrepreneurship. I am a nerd for marketing and sales and specifically ethical consent based marketing and sales. And this is a system that I have developed over the years.

Andréa Jones (34:03):
Beautiful. I love it. Love it. Y'all check out that link. I'll put it in the show notes 2 4 6. You can grab that link and all of the links. You gotta check out Fantastical Fatty, Radical Connector on TikTok. Anywhere else people should like come hang out with you online?

Lindsay Johnson (34:20):
Yeah. Like I'm on Instagram, I'm on Instagram, I'm on TikTok. Radical lens if you want marketing and sales. Fantastical fatty. If you want fat liberation, fat joy. I mean, I have some Facebook groups. If you wanna join some Facebook groups, I've got one for each, right? You can, you can find those on the website or you can find those on my social.

Andréa Jones (34:39):
Awesome. I love it. We'll put all those links in the show notes. Y'all stay tuned because next week we have more amazing content coming right at ya. But that's all for today. Bye for now.