Savvy Social Podcast

  What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, “HOW?” and hope you get an answer. In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few […]

Video isn’t just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO. Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts […]

When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic […]

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t […]

Have you ever wondered what it’s like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer. Abbie Jean and Nate, hosts of The Influence: A Social […]

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality. Lily […]

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). If you are anything like […]

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. So why bother […]

If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices. I’m not telling you […]

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do […]