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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Work With Me
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    • Everything
  • Podcast
  • Contact
  • Savvy Social Podcast

    Trend-Centric Marketing: Is It Right for Your Brand Strategy?

    • March 5, 2024
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand’s authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We’ll explore everything from the changing landscape of […]

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  • Savvy Social Podcast

    Faceless Marketing Explained: What You Need to Know

    • February 27, 2024
    • 11 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Faceless marketing’s buzzing right now, but guess what? It’s nothing new. In this episode, I’m diving into what faceless marketing really is, why it’s catching everyone’s eye, and if it’s something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, […]

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  • Savvy Social Podcast

    Is TikTok Changing for the Worse?

    • February 20, 2024
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their […]

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  • Savvy Social Podcast

    From Breast Cancer Survivor to Instagram Success with Monique Bryan

    • February 13, 2024
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. She shares […]

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  • Social Media

    2024 LinkedIn Profile Showcase

    • February 7, 2024
    • 2 Comments

    This past January, I hosted my 6th LinkedIn Challenge. And this year, I did things a bit differently. After hosting a challenge for 6 years, I knew that some of our content needed to be updated. So, rather than re-recording our previous videos, I decided to do it live! What was also different this year […]

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  • Savvy Social Podcast

    Strategies for Engaging with Your Social Media Lurkers

    • February 6, 2024
    • 26 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We’ve been trained to go after the dopamine hit from likes and comments, but […]

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  • Savvy Social Podcast

    LinkedIn Account Dilemma: One or Two Profiles?

    • January 30, 2024
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts […]

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  • Savvy Social Podcast

    Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss

    • January 23, 2024
    • 5 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after […]

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  • Savvy Social Podcast

    2024 Social Media Trends: What’s In and What’s Out?

    • January 16, 2024
    • 12 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between. There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will […]

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  • Savvy Social Podcast

    Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier

    • January 9, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social […]

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I need your marketing questions! Hit up the link i I need your marketing questions! Hit up the link in my bio to record an audio question OR comment your question here. Episode 400 here we goooooooo!
This question sounds like it’s about branding, but This question sounds like it’s about branding, but it usually goes deeper than that.  In this episode, I talk about personal brands, company brands, and hybrid approaches through the lens of capacity, clarity, and what kind of business you actually want to build.  If you’ve been trying to decide where to put your energy, this will help you sort it out.  For your ear holes: https://onlinedrea.com/399
Personal brand or company brand? This question ca Personal brand or company brand?  This question came up live on a panel I was on recently (shoutout to @highvibe.women for an amazing event!), and I knew right away it needed to become a podcast episode. Because most of the time, this isn’t really a branding question. It’s a question about capacity, growth, visibility, money, and what kind of business you actually want to run.  In this episode, I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think through the decision in a way that’s practical and sustainable.  👉🏾Tap the link in my bio to listen.
A reminder from someone who literally teaches soci A reminder from someone who literally teaches social media for a living:  Ahem…. The highlight reel is real. But it’s not the whole story, okay?  So this weekend I spoke at two events that were genuinely wonderful. The photos and videos I shared all weekend are joyful because the moments were joyful. It was honestly amazing.  And and and… What you didn’t see was the cold I was getting over, the stress of life lifing, and the very real decision fatigue from some big life stuff happening behind the scenes.  Both versions are true. I was both happy and exhausted. I was glad to be there and wanted to leave. I was excited for opportunity and nervous to speak.  Social media shows the moment. Life holds the context.  And sometimes showing up while things are so effing messy is the real win.
What an incredible weekend at @highvibe.women! I g What an incredible weekend at @highvibe.women! I got to meet @lashondambrown in the flesh. I got an adorbs caricature make by @caricature.dani who was at @iamnikkimck’s booth. I spoke on a panel about scaling with ease alongside @kimberley.hiebert @efvlegal and @allthingsmeghoule. I got to see @moniquebryan_co speak again. And meet and see so many amazing people again.  Oh and I already got my ticket for next year because wow this was amazing.  Huge shoutout to @kristina.bartold and @_mariatassi for hosting us. And special thanks to @thepearlehotel as their staff was top tier.
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