OnlineDrea

As a backbone of many online businesses, content marketing has established itself as an industry favorite topic. While many are talking about the beauty of content marketing, some of you may be confused about how this popular buzzword will work for your brand. Simply put, content marketing is creating and maintaining a two-way conversation with your target market. It’s building relationships based on a well-thought-out strategy in which you give free and valuable information to your audience.

Continue

With a little outreach on your end, some savvy digital media management, and some elbow grease, small businesses can put the power of user generated content to work for them.

Continue

You may have heard about “big data” and thought it was just a tool for huge corporations and businesses. Data driven marketing is something all small businesses can and should engage in, and there are a wealth of inexpensive or free tools that you have at your disposal.

Continue

As someone who’s passionate about the power of marketing tools for small businesses, in today’s post, I’m going to break down some of the reasons you should be capitalizing on the power of email marketing for your business!

Ready to dive in? Here are some no nonsense, practical reasons why email lists are worth your time.

Continue