You've probably heard the benefits getting a blog for your business website. But does your small business need a blog? Really? My answer is yes!
Before I get into the reasons why I think so, here are some fun facts about blogging for business:
- Companies that blog have 97% more inbound links. (Hubspot)
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer)
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Traffic Generation Cafe)
- Blogs give websites 434% more indexed pages and 97% more indexed links. (Content +)
Drive Traffic to Your Website
Do you want potential customers looking at your website every day? Of course you do! But are you giving them something to look at? Whether you're selling a product, service, or idea, a great way to keep users constantly visiting your page is by consistently giving them content that is relevant to them.
Let's use the example of a clothing company. Say you have a few new designs every season to share with your audience. But if you're only promoting on a seasonal basis, you're only encouraging users to visit 4 times a year.
Change this by posting relevant blogs at least once a week. Topics could include featuring items of clothing, producing style guides, or sharing industry news.
Establish Your Brand as an Industry Leader
Exclusivity sells! Having a blog gives your followers a chance to glean information they'd otherwise not get. Let's use our clothing company example again. If you're blogging about the latest spring trends and sharing how to wear a romper, then users can engage with the content, trusting you as a reliable source in the industry.
Creating a blog for your brand is also a great way to engage users and allow them access to behind the scenes information about your company. Share events, product creation, or a day in your studio as a way to add personality to your brand voice.
Increase Your Search Engine Juice
Not only that, blogging at least once a week can increase your SEO with Google, Yahoo, Bing and other popular search engines. Hooza! By giving your business a little extra SEO juice, potential customers can now “find” you online by using brand related search terms. Search engines love consistent content that is relevant to your industry.
So, if you simply start by sharing content that relates to your business on a regular basis, you're well on your way to increasing your search-ability.
Lastly, an important step to having a successful content marketing strategy is ensuring that all bases are covered. That means having a social media plan, email marketing setup, and other digital marketing efforts. But more on that later. 🙂
Need a ghost blogger? Or do you need some advice?
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.