What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community?

I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online.

We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones.

Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience.

In this episode of the podcast, we talk about:

  • Christina's transition from finance to online business
  • The impact of community and connection in Facebook groups
  • How to ask better pre-join questions
  • Using mindless questions to set up your community for real connections
  • If it’s worth reviving an inactive Facebook group
  • How to make money using Facebook groups

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews!

The Feed Private Podcast
The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game!

About the Guest:

Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.

She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries.

Website
Facebook
Instagram

Resources mentioned:

Check out Christina's Free 7 Ways to Get Your First (or Next) 100 Facebook Members in 7 Days Strategy Guide

Watch the Episode Below:

Transcript

Andréa Jones (00:00):
In this episode of the podcast, we're talking all things Facebook group with my special guest, Christina Jandali. Let's get into it. You are listening to the Mindful Marketing Podcast. I'm Andréa Jones.

(00:22):
I've recorded over 300 podcast episodes. Yeah, it's a lot of podcast episodes and I've tried a lot of different virtual recording studios, but my favorite has been Riverside. Riverside makes their virtual recording studio looks so profess my guests love it. Plus I also low key love recording YouTube videos in here as well because it's so easy to use. My team also loves Riverside because it spits out separate audio video tracks making editing easy, breezy, lemon squeezy. And if you want a little magic, they've got this tool called Magic Clips, which uses AI to take your video and turn it into perfect social media sized videos. I'm talking vertical videos for TikTok and Instagram, Facebook reels, all the places you can post these videos with the captions included and you don't have to hunt and search for that perfect clips. So if you want to try this out for yourself, click the link that goes with this video. Or if you're listening to the audio on the podcast, it's in the show notes. Okay, click that link. Use the 15% off coupon code. It's Drea, DREA and try Riverside for yourself. Thank you Riverside.

(01:33):
Christina, welcome to the show.
Christina Jandali (01:36):
Hey, thanks for having me.

Andréa Jones (01:37):
I'm excited to talk to you. I always like talking to fellow Canadians too. I feel like there's not enough of us here. A lot of our stuff tends to be US-centric, which I love. I love the us. I'm from there, but I love talking to fellow Canadian and I think that's important too based on your story. So I want to start at the origin story of your business because you started it during your mat leave. Tell us about it.

Christina Jandali (01:59):
Yes. So I was working in corporate. I was working in finance, actually managing wealthy people's money. So I would invest at stock market, bond market mutual funds. And the challenge with that however, is that being on the west coast, being in Vancouver, everything is run on eastern time zone. So the stock market opens at six 30 in the morning Pacific time. So I would have to be in the office before six 30, so 6:00 AM and after having children and just realizing this lifestyle and this life first of all is not conducive to being a mom, and it's pretty hard to find any childcare that's available for such hours of the morning. Plus you don't want to wake your kids up so early in the morning as well too. But more so than that, really, when my daughter was born, I remember just feeling like I had all the boxes checked, I had a job, I had a husband, I had this brand new baby, I had money in the bank, all the things that you think that it could have wanted.

(02:58):
And yet there was still a piece of me that felt like there was something more for me to have experience be do, and I didn't know what it was. And even though when I was looking at my daughter, just thinking, oh my gosh, you have this brand new baby, you just want them to live their best life and have everything. And I realized, well, how can I be an example for her if I'm not demonstrating what that looks like and not really sunk in with me? So I knew that I wanted to be an example for her, and we learned so much more from what our behavior than what it is that we say to our children. And so I knew from there that I was determined. I made a promise to her and me when she was a little baby that I was going to figure it out and go after my dreams and create a life that I actually, that I loved instead of just checking the boxes.
Andréa Jones (03:47):
That's so sweet. I love that these kids watch everything we do anyways. They're trying to do everything we do. So it makes a lot of sense to make that decision for not just you, but for your family as well. Okay, so you started the business. Why did you decide to focus in on Facebook groups?

Christina Jandali (04:05):
Yeah, so it's not like I put up a sign saying, Hey, I'm going to teach Facebook groups. This is my thing. It actually came on the back end of so many things not working in my business. And so when I started my business, I was going to networking events. I'd get dressed up, have to get a babysitter, drive all the way into the city. It would take hours. I'd come home with a couple of business cards and I'd enter them into my autoresponder one by one and have this very slow trickle of leads. And I tried doing all sorts of different things speaking, I started a meetup group. No one came. I was doing all these things. I was slowly starting to build my list and build some interest, but I was so far off from hitting the revenue goals that I had set for myself and my business, and I just couldn't shake the feeling of something's missing.

(04:55):
What am I not getting here? It feels so much harder than it needs to be, and it's so much slower. And you look at all these people's stories online and they go from zero to 102.2 nanoseconds, and therefore I'm looking at myself thinking, what the heck's going on? I'm missing something. And it was actually in one of those kind of hard moments where you're questioning, is this really worth it? Am I really cut out for this? Thinking about maybe it's just easier to go back to a job. And in one of those moments, I remembered a moment where I was meeting for lunch with a mentor of mine when I was working in finance, and her name was Bev. And I was asking her, she'd been super successful, she was nearing retirement. I'm like, what's the secret to success? And she's like, Christina, it's really simple.

(05:42):
I'm like, okay, this is going to be good leaning in, okay, waiting for this big answer. And she said to me, she says, it's just about relationships, Christina. It's just about creating connection. And when I had this moment where things weren't working, I remember that time I went out for lunch with her and I think I just got so obsessed with looking at numbers or are people watching my stuff? Are they clicking how many signups? And I was looking at the metrics and the numbers, but I forgot the human factor to really thinking about how my developing relationships and connection. And I thought, well, how can I do that online? I know how to do that offline, but I want to build an online business. What's the most effective way I could do that online? And that's really when I realized through the power of community and a Facebook group would give me the opportunity to do that.

(06:27):
So I went from struggling following short of my financial monthly revenue goals month after month after month. I'd never had a 10 K month. I really wanted to have a 10 K month. That was my marker. And the very first month I started my Facebook group focusing on connection. I had a $30,000 month and my mind was totally blown. And it was through that people started asking me, well, what are you doing over there? What's going on over there? Things are working for you. So that's how it became that I started teaching about Facebook groups.

Andréa Jones (06:56):
Yes, and I love that this focus on community as well. I think that as business owners, we do get focused in on the numbers and the leads and the list, and ultimately it does come down to connection and community. And I do think Facebook groups are a great place to foster those. But I do think that, and I don't know if you've seen this, but I think that the general sentiment about Facebook groups has started to skew a little bit negative. Have you started to see this a little bit in our online marketing space?

Christina Jandali (07:32):
So everybody always has an opinion about something. And I look at the marketplace online as going through an evolution. And so as businesses or industries get more mature, what was easy and simple when you're new to market and everyone's like, oh wow, you've got this thing. I've never seen this before. Yes, I'm in. Everyone's excited about it. And it makes it really easy as an industry starts to mature, which the online education coaching space is starting to mature, people are getting more sophisticated. It's not new to market anymore. There's multiple people that are offering the same solutions, which means there's more noise, which means how we market ourselves, how we stand out, how we serve people, really is going to require next level communication connection that lands with people. And so I look at, Facebook is still the number one platform for world population people.

(08:40):
It's proven that people will buy, they'll spend 19% more when they're part of a community, when they make their buying decision. People are still looking online to be looking at communities for helping them make their buying decisions. But has it changed? Absolutely. And I think if we're not staying current and up to speed with what changes, then we get left behind and then we're banging our head against the wall saying things aren't working. Just like funnels or ads. When I started my business with Facebook ads as an example, I was getting a dollar leads. Well, sometimes I'll spend $20 on a lead to get a high value lead. So is it that Facebook ads don't work anymore? Is it just the game's changed a little bit and there's more buy-in to create the same outcome and the result? So I think that's the most important thing of looking at it. It's like, okay, it's shifting. How is it shifting and how am I staying ahead of the shifts to be able to still take advantage of it and recognizing that it's a more mature market?

Andréa Jones (09:36):
A hundred percent agree. I mean, I see this with my clients in social media as well. When I started my business 10 years ago, it was a different conversation we were having about the potential of social media. It was so new, it was shiny, but now 10 years later, it has matured. And so it's just different conversations are had, different strategies need to be implemented. So I'm excited to talk about that specifically with you with Facebook groups. But my question is about Facebook pages. So a lot of times business owners go, should I focus on my page or should I focus on a group or should I do both? What's your opinion on that?

Christina Jandali (10:11):
So I think looking at the distinction between the two I think is super valuable. So the way I look at social media, whether it's your business page or Instagram or TikTok or somewhere, the way I look at it is it's like a storefront and it's giving someone window dressing. It's like they're walking by, they're seeing the mannequin with the clothing on and they're deciding, do I want to go into the store? Am I interested? Does this pique my interest? Do I want more? So I look at external social media platforms as the storefront, whereas a Facebook group is like, well, come on inside. Come on in and try that. Try on the outfit, come on into my digital living room. So it has a different feel. And so to me, it's not like one versus the other, but to me, the communities like the center hub and where people are visible or where they have public pages, it's like the storefront where they're inviting people to come into their space and into their community. So business pages, they're public, everyone can see it. Whereas a Facebook group, it's private if you have it set up private. So you can have intimate private conversations where people will share more openly than they ever would on a public page.

Andréa Jones (11:27):
And I know that firsthand as well. I love being members of Facebook groups. I find the best connections. And then recently I've been having a lot of fun with the personal Facebook groups, toddler life, connecting with other moms, finding recipes. I'm even failing at gardening. I'm in those Facebook groups. So there's so much dynamic to those communities. Plus I don't have to download another app. It's already on Facebook. I'm already there.

Christina Jandali (12:01):
It's true. I think a lot of the other things people talk about circle or school or places that they're offering different community bases or telegram that now you're competing with where people aren't spending their time and you're hoping that they're going to catch and see something and it just hasn't had the same pull versus where people are already spending time.

Andréa Jones (12:22):
Yeah. Yeah, I love that. I will say personally too, I do find myself logging in more to Facebook then the other communities like Circle or school or whatever. I have my own community on circle, but I do find that Facebook groups, it depends on the engagement in the group. And I know you talk a lot about engagement bubble, so can you talk a little bit about that as well?

Christina Jandali (12:47):
Yes. So engagement, I mean, here's just reach across all social media platforms changes and comes down over time as the platform gets more mature. It just is first to market. Same thing that we're talking about too. It diminishes over time. And so when we think about engagement, most people are thinking, I just need to add more value. If I add more value, if I give more how-tos, if I give more stuff now people are going to want to engage and they're going to want to communicate. But in a community, people are there to create connection with you. And if we're just piling up a lot of how-to content. So if people are experiencing, they feel like they're running out of content ideas or they're putting so much content out, what else is there left to say, are people going to want to buy my offer?

(13:39):
And they feel like they're pouring so much out and they're trying really hard to get people to respond, to get people to comment, to get people to engage. They're often focused on this push of trying to stockpile more stuff, more posts, more this to get engagement. And that keeps them in this cycle, the engagement bubble, which is almost like you're on a rocking chair and you're walking back and forth, right back and forth, back and forth, but you're not going anywhere. There's nothing happening. There's a lot of doing, doing, but you're not getting anywhere. Versus when we look at creating purposeful engagement, purposeful engagement is actually creating connection and conversations that relate to your body of work or how you help people. So I'll give you an example of that. I could go into my group and I could say, okay, how do you feel about the engagement inside of your Facebook group?

(14:35):
How do you feel about it? So some people will say, oh my gosh, it's like crickets. Shoot me now. No one's talking to me. You are going to have the other people that say, oh, it's on fire, people are alive, they're so excited. You are going to have some people like engagement. What engagement is, you're going to have all these people that have different responses. But the beautiful part about a question like that, it's still related to what I would be helping people with. So it's creating conversation around my body of work related to Facebook groups, but it gives people an opportunity to express their interest. And posts like this purposeful engagement are like one-liners, super short posts that create easy responses and conversation that you can then use their languaging and what they share to now communicate back to them in your Facebook lives or even in your emails or your posts, your headlines.

(15:26):
So using, it's being able to create purposeful engagement rather than just saying, Hey, are you a coffee drinker or a tea drinker? If you answer that and you're not selling coffee or tea, you're not getting anyone closer to making a buying decision from you. But if someone's expressing how they're experiencing the challenges that they're facing or the thing that you teach, you're now giving them an opportunity to feel seen, feel heard, open up, and you're doing it in a very simple, easy way. So it's actually about simplifying the way you're doing content versus spending more time on content. It's actually spending less time on content, but creating more conversational content.

Andréa Jones (16:03):
I want to get more into this strategy around conversational content, but we're going to take a quick break and then we'll get into it when we get back.

(16:15):
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(16:57):
And we're back. I want to dive more into the strategy around Facebook groups specifically making sure that it really matches your business and your business model. So at what point in someone's business should they decide to start a group? Is there a minimum number of people that they should have in the group when they start? What's the strategy around that?

Christina Jandali (17:20):
Oh, that's a great question. I think that when it comes, I think there's three different types of people that a group is right for. To me, a group is great for someone when they have an idea of who they want to serve, but they don't know what their offer is going to be yet, and they haven't really refined that yet, but they have an idea of who they want to serve because they can use their group to build community and then be able to survey and ask questions and get clarity on what their people are looking for to be able to create their offer. But a group and those beginner stages, sometimes when people haven't practiced using their voice, they might be scared of public visibility. A group gives them an opportunity to have a safety closed network where they can practice communicating and speaking where the external world doesn't see them per se, and it gives them the opportunity to be able to get started with that.

(18:14):
However, to me, you've got to get your first a hundred members as fast as possible because nothing's going to be going on happening in your group without at least that first a hundred. And so first a hundred Facebook group members fast as you can. Ideally within a week, it might take some people a little bit more than that, but you can get your first a hundred members, which gives you a bit of a start. For more advanced businesses, as we think was sort of the beginner people, then more advanced businesses can use a Facebook group to increase their conversion. So whatever they're experiencing in their sales campaigns, having a Facebook group will increase the return that they see with the audience they have as a result of seeing that increase of connection. But it's like, okay, how big should I following be before I get started in the group?

(19:06):
And to me, your group can actually grow your email list and help with building of the group can grow your audience and allows it to be searchable. So I don't think there's an entry point. The only thing I'd say is if you don't know who you want to serve and you have no idea what you want to do, well then a group's not going to be for you because you're going to be so vague in what you're going to start with your group that no one's going to tune in, no one's going to pay attention, and you're going to be wondering what happened. So you've got to at least know who you want to serve.

Andréa Jones (19:33):
And I've been seeing more of these customer loyalty groups as well with more advanced businesses. One of the ones that I just joined, so I have alopecia and I wear wigs. And so the wig company that I order from has a Facebook group, and I just joined it, and it was like all of these people who purchased the products, like sharing their experience and asking questions about different products. And I thought that was also an interesting use of the group because it's not just for, I guess it is for conversion at some point because I think would be more willing to purchase from this company because I'm seeing everyone else talk about it. But there's this loyalty piece as well by having the closed community that can really help keep feeding into your funnel because now you have these folks who have raised their hand and say, yeah, I'm interested in what you have to offer.

(20:23):
So I think that's interesting as well with Facebook groups. I am glad you mentioned that about more advanced, farther along, more mature businesses as well because they serve different purposes along the business growth journey. So when we're thinking about Facebook groups and we've started the group, we've got our first 100 members, talk to me more about those conversations that we should be having in the group, because I think the inclination for a lot of business owners is to go in the group and immediately start selling our stats saying, Hey, I have this offer, you should buy it. But that's not really the right strategy with Facebook group. So tell us about some of those early day conversations that we can start having with those first 100 members.

Christina Jandali (21:06):
So before someone comes into your group, you can ask three pre joinin questions. So you have three questions that you can ask, and that is the beginning of where you have the opportunity to create conversations. So one of those questions I always recommend asking is, what's the number one question you have as it relates to whatever you help people with? What's the number one question you have as it relates to parenting? What's the number one question you have as it relates to your Facebook group? What's the number one question you have as it relates to finding a good quality man? Whatever the thing is that you're helping people with. So you just ask them, what's the number one question? Now, the question that they have is going to be telling you insight as to what's top of mind for them, what's their biggest challenge? But don't ever use the language.

(21:55):
What's your biggest challenge? Because it gets people on the defense. So you ask them, what's the number one question you have now? You can literally take the answers to those and those become headlines for your post. They become subject lines for your emails, they become the titles for your Facebook Lives. So now you're speaking in the way that creates conversation in their language that they're using. So just a really great way to keep people in conversation. And as you build up a library of content in your group through these examples, it's easy to send someone a message saying, let's say their number one question was, we're talking about Facebook groups right now. How do you boost engagement in your group? Well, if I did a Facebook live on that, I'd be like, Hey, when you join the group, you said you'd wanted to know what's the best way to do this?

(22:38):
I actually have a training. Here it is. Go check it out. So now I'm creating value for them specific to what they've asked. So I love that for the pre-joy question. A second pre joinin question is also saying, Hey, we're known as we help X, Y, Z people get results. So we help Facebook group hosts grow and engaged in profitable Facebook group. Would you like to hear from us? How? And that gives you permission to reach out to that person and to be able to carry that conversation. We find about 50% of your new members will say, yes, they do want to hear from you, and 50% will say no. So 50% of us say no. It's like, okay, well let's not cold DM someone just to say, Hey, let's just leave and say, okay, we have the opportunity to connect with them in conversation in the group.

(23:25):
So those are two of the questions that I always like using. A third one would be to get on your email list and get access to a freebie. Then when we're in conversation in the group, creating those purposeful engagement posts gives you an earn opening. So let's say I asked a question in a group, and I was going to say, when I lose X pounds, then I would, so let's say I'm helping people with weight loss. When I lose and I put in blank pounds, then I would, and I have people fill in the blank on that. So people are saying, Hey, when I lose 10 pounds, then I'll finally put on a bikini. Or when I lose 50 pounds, then I'll finally be able to go play soccer with my kids. Whatever it is that the people are putting in when they're answering those questions.

(24:13):
And it allows you to filter through and qualify who's fits the mold for who you want to serve. And now we get to be in conversation with those people. So it's like, let's say I ask them when I make blank dollars. When I make blank dollars, then I will what? Okay, so let's say I really want to help people make their first $3,000 just making this up. And then I have a bunch of people that are saying that that's the target they want to meet. Well, now I know that's my ideal person. I get to reach out and create a conversation with them and I get to be relevant essentially. So we're creating conversational posts that we get to create relevancy and have follow up. We can be in the comments with them and we can send 'em direct messages to continue on those conversations throughout.

Andréa Jones (25:02):
One of the things with these engagement questions that I hear sometimes people shy away from is they're not sure if their people will engage, right? There's this nervousness around posting on social media, but even more in Facebook groups where I'm asking this question, will people comment on it? So now that Facebook has that everything everyone tag, should we use that tag to help people see it? It seems like more of a divisive strategy. I wanted to get your thoughts on it.

Christina Jandali (25:37):
So we found through testing, when people at everyone tag, it actually limits the reach that they have when they do their regular posting. And so I think people overuse it. I don't know about you, but I'm like, stop tagging me on something that's totally irrelevant that I didn't say that I'm interested in. I'm more about how do we build an attraction strategy? We're getting people to raise their hands saying, yes, I want this, and yes, I'm interested in that. And when you create relevancy with your content in your group and you're building your active members in your group, you will get more reach. More people will see your post and more people will have access to it. So I would say use it very, very, very, very sparingly. Don't use that at everyone. I think it gets massively overused and it does impact your reach.

(26:28):
But a quick tip, if you want to get more reach on a post, do a high, what I call a mindless engagement post an hour or two before you do a post that you want people to see. So mindless engagement posts might be something like, Hey, I'm looking for a new Netflix series. What you got? What do you recommend? What's the one that you're going to do? Or you ask a post that's totally unrelated, doesn't have anything to do with what you do for business, but it's just something that everybody wants to answer. So, oh my gosh, I have a baby. You have a baby, and it's like, oh my gosh, I've got a newborn baby. Give me your best tips on getting your baby to sleep. Totally unrelated, but all the moms are going to be in there and it's going to get responses. If you do that type of post before you do a promotional post or a post that you really want people to see, you'll get more reach because it's going to trigger the algorithms to say, oh, people are engaging and responding to that. Let's show more people that post. That's a little hack.

Andréa Jones (27:27):
Yeah, and I think there's something just about connecting on the human level. I'm finding this a lot on threads right now, which y'all listening to the podcast, we're going to talk all about threads next month. But the thing I'm finding about threads is those kind of human connection pieces. It's like, yes, we're business owners and yes, we're running a business, but there's a human behind the accounts on every platform. So connecting at the human level can really be a lot easier for us, honestly, just talking to someone in a coffee shop, which I love. Okay, so let's say we have a group and we've had it for a while and it's dead, it's inactive, there's people in there. We've definitely got our a hundred people, but we haven't posted in a while maybe, or even if we have, there's not any engagement. Is there anything we can do to boost engagement or to revive those inactive groups?

Christina Jandali (28:23):
Yes. So it does depend on how inactive inactive is. So there's definitely a point. There's a point at which it does not make sense to try and revive a group. But the challenge is most people look at engagement thinking, it's the number of people that commented or liked, but we want to look in your group insights and find out what is your percent of active members. And your active members are people that are actually reading your post, they're watching your videos, or they're overtly engaging, liking, commenting, or posting. But we in our mind think, oh, if they're not commenting, if they're not posting, they're not engaging. But the fact is, if they're consuming our content, they actually are engaging and we just don't actually see it. So it's really important to go in your group insights and be clear as to like, Hey, what's your actual percentage of active members?

(29:14):
And if your percentage of active members is less than 25%, it's going to be a really long push of a road to try and bring the group back to life. So if that's the case, sometimes it's easier to create a new group and invite people into the new group from the existing group. But if you have more than that, then to me it's like I would go on a 30 day bring back to life revival campaign, re-engagement campaign where you're just giving tremendous amount of value, running some fun things you can do interviews with people, just giveaways, like contest content. The only purpose not to sell do anything is just to bring to life and pulling out the stops of creating that. And typically we see with a 30 day re-engagement campaign, engagement starts to come back to life, things start to shift, things start to move, and then you can kind of carry on with a regular more consistent strategy. But it typically takes about 30 days to kind of bring things back to life if it's been dormant for some time.

Andréa Jones (30:18):
So as we head into the rest of the year thinking about the changes that Facebook has made to groups, they've kind of pulled back on some of the automations and things like that. What should we be thinking about as business owners when it comes to Facebook group strategy?

Christina Jandali (30:33):
So I look at it as looking at Facebook groups just as a tool to enhance the things that you're doing and create connection with people. And so Facebook always changes. I mean, all the socials are always changing things, removing the tools, saying that they're removing the third party services, which they've done 'em before, and then they bring them back. So my estimation is they'll probably bring something back that's going to be equivalent that just hasn't been announced as of the point of time of recording this. Maybe by the time it goes live, it may already be public and may already come out. And so to me, it's really looking at, okay, Facebook group as a strategy is number one, is creating maintenance, ongoing connection based relationship building content. And then number two is using Facebook groups to level up your sales campaign. So running your sales system through there.

(31:26):
And if we're looking at it from those two strategies, if we're keeping, just like you're talking about for the loyalty group, it's like keeping people warm, it's keeping people engaged, it's keeping people interested in the brand, interested in conversation, connecting with other people and creating that sense of community. If we have that as a baseline and we're using our group for that, then in addition to that, we're running our sales campaigns and bringing our people through our group to come participate through those. And that's really the most effective thing. So treat our day-to-day connection in the group and maintenance content as what it is, it's not meant to sell. And then we have our sales campaigns, which are typically like value-based to, that leads to an offer that's separate. Let's look at them as two separate entities, two separate things that are happening alongside each other in the group.

(32:16):
And I think if you focus on your group that way, maintaining that baseline connection and running your sales campaigns, you will see a great increase in regards to conversions. And you look at a Tony Robbins, Dean Azizi or Russell Brunson, James Wedmore, you look at a lot of industry leaders that are doing multiple million launch and they're still using groups even though they're teaching something else, they're still using Facebook groups as part of their launch strategy to create that connection with those people as they're moving them towards a buying decision. So they work and they do increase conversions. And we see it all the time through industry leaders.

Andréa Jones (32:58):
So if you're listening to this and you want to build a community, I do think Facebook is one of the easiest ways to get started with that. I started my community on Facebook, now we're on circle, but it's a low barrier to entry. It's really easy to get started, and it's easy. A lot of people are there. So I love that. For those people who are listening and they're like, I need more Christina in my life, what's a free thing that you can offer to them that can be a little step into your world?

Christina Jandali (33:27):
Yes, we have a free resource that is seven days, seven Ways to Get Your First or Next a hundred Facebook group members. So that's the minimum milestone marker, but it's also a movement for those that already have established groups. So that's what we're going to give your listeners seven days, seven Ways to Create Your First or Next a hundred Facebook Group members.

Andréa Jones (33:54):
I love it. Okay, get that y'all. It's going to be juicy in the show notes online, dre.com/ 3 1 2. It's 312 this episode and all of the links to Christina. Steph, tell us about your business and where we can find you online.

Christina Jandali (34:10):
So you can find me on Facebook, deliver your Genius or Instagram at Christina with the ch, Jandali.

Andréa Jones (34:21):
Okay, awesome. And I'll put those links in the show notes as well. Make sure to connect with Christina. Thank you so much for being on the show today.

Christina Jandali (34:29):
Thanks for having me.

Andréa Jones (34:30):
And thank you, dear listener for another episode of the podcast. Make sure you give us a five star rating on Apple Podcasts, Spotify, helps keep us in the top 100 marketing podcast. And that's all because of you. I'll be back soon with another episode next week. That's all for now. Bye.