Andréa Jones

Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com - a membership community with everything you need to achieve visibility, growth, and engagement on social media.

  • Instagram is No Longer “just” a Photo Sharing App

    The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and […]

  • Getting Started With Live Video with Restream

    Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. […]

  • Mental Hacks to Heal Social Media Burnout

    Despite the name, social media can be remarkably isolating. A recent BBC study asked 1,800 social media users how their accounts made them feel, and the results were pretty startling. The study found that social media not only added stress to the respondents’ lives, but it also increased awareness of the stress of others. Between […]

  • How to Grow & Manage Your Social Media Community

    Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit […]

  • Using the Story Strategy on Social Media with Erin Trafford

    People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience’s needs, but also, your needs as the business owner as well! We’re uncovering exactly why storytelling is a must have in your marketing strategy […]

  • Understanding Your Social Media Buyer’s Journey

    Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch. In order to have a successful launch, you have to understand where your audience is in the buyer’s journey and how to […]

  • Social Media Content That Actually Gets Results

    Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types. While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. […]

  • Content Marketing in 2021 with Teresa Heath-Wareing

    The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create […]