content marketing

  • Using Brand Voice on Social Media with Helen Tremethick

    Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, […]

  • Tracking Podcasting Insights with Sean Creeley

    I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur […]

  • The Key to Growing Your Social Media Audience

      Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you’ve ever been frustrated with social media to the point of thinking it’s just not for you, don’t worry—you’re not alone. Thankfully, there is hope and I’ve got 3 key ways to grow your […]

  • Social Media Simplified with Ashley Gartland

    As an entrepreneur, it’s common to feel like you have to do everything yourself and that’s simply NOT TRUE! It’s so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will […]

  • 5 Ways Geolocation Is Changing Local Business

    Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]

  • 3 Ways to Increase Productivity for Local Business

    3 Ways to Increase Productivity for Local Business

    At the core of running a local business is the question of how to move product or sell services in the most efficient way possible. When your client base is local, it’s more important than ever that you maximize your profit potential, and small businesses especially need to keep their productivity high when their clients […]