Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more!Β Β Β
In this podcast episode, we share:Β
- What attracted Helen to a career in copywriting and communicationΒ Β
- How Helen helps her clients identify their brand voice
- Why business owners and entrepreneurs struggle to find a path for their brandΒ
- Why Helenβs methodology is called βCaptivateβΒ
- The importance of understanding who you are and who your people are
- Suggestions for building a βknow, like, trustβ appeal with your audienceΒ
- How creating a brand voice evolves during the rebranding processΒ
- The benefit of a strategic plan for content and using a brand voice road map
- Why itβs valuable to know what your audience wants and what will resonate with themΒ
- Tips for those who need writing inspiration and the power of free writingΒ
- Details about Helenβs Copy Courage ProgramΒ
Listen to the episode here:
Memorable Quotes:Β
- βWe teach what we need to learn.β
- βIn order to create a solid brand voice, you need to know who youβre talking to, not just what you stand for.βΒ Β
- βGet to know your people, know what you want to say to them.βΒ
- βWhat are they feeling right now? What are the problems that youβll solve and what does that feel like to them?β
- βYou need to have a plan as to what youβre going to share and how that supports how youβre trying to serve.βΒ
- βWhen you have a brand that wants to elevate other people, itβs helpful to share what elevates you.βΒ
About Helen Tremethick
Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.
Connect with Helen:
https://instagram.com/helentremethick
https://facebook.com/communicationsdistillery
Links Mentioned:
Free Offer:
This Episode Is Made Possible By:
- Social Report: The worldβs most complete social media management platform and my social media management tool of choice.
- Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media