What I’m talking about today is how to be honest and genuine in sharing your offerings online, without feeling totally icky about it. Self-promotion is a fine line to walk, but it can be done in an organic and thoughtful way that your followers won’t mind.
Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]
At the core of running a local business is the question of how to move product or sell services in the most efficient way possible. When your client base is local, it’s more important than ever that you maximize your profit potential, and small businesses especially need to keep their productivity high when their clients […]
If you’re a new brand, how do you capture the short attention spans of your audience in the digital age? In this blog post, you’ll learn about the 80/20 rule and what types of content to share on social media.
Be prepared for this epic list of my 50 Do’s & Don’ts of Instagram! Reader beware, some of these may seem like common sense… but you’d be surprised how many people still don’t follow these simple rules of engagement.