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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast, Savvy Social Podcast

    Rage-Baiting: The Viral Tactic You Need to Avoid

    • September 10, 2024
    • 91 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Marketing Through a Pivot

    • September 3, 2024
    • 10 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I RETIRED MY SERVICES. Sorry to shout but I’m scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I’ll walk you through it […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Instagram’s Link in Bio: End of an Era or Just Evolving?

    • August 27, 2024
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Is saying “link in bio” old news? Or maybe you’ve heard the chatter about ManyChat and want to know more? You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram’s go-to CTA is evolving, what could be next, and how you can […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp

    • August 20, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta’s Threads platform. We discuss everything from […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Instagram Threads: The Good, The Bad, and The Ugly One Year Later

    • August 13, 2024
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT It’s been one year since Meta introduced Threads, and there’s a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We’ll explore whether you should be on this platform, how to make it work for […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Ignite Your Marketing with Curiosity with Emily Aborn

    • August 6, 2024
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Unlocking the Secrets of Business Automation with Nikki McKnight

    • July 30, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let’s cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman

    • July 23, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes

    • July 16, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT If you’ve ever felt like a marketing hot mess, you’re in for a treat.  I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore […]

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  • Mindful Marketing Podcast, Savvy Social Podcast

    Crush Your Content with Smart Marketing Automation

    • July 9, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who […]

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I need your marketing questions! Hit up the link i I need your marketing questions! Hit up the link in my bio to record an audio question OR comment your question here. Episode 400 here we goooooooo!
This question sounds like it’s about branding, but This question sounds like it’s about branding, but it usually goes deeper than that.  In this episode, I talk about personal brands, company brands, and hybrid approaches through the lens of capacity, clarity, and what kind of business you actually want to build.  If you’ve been trying to decide where to put your energy, this will help you sort it out.  For your ear holes: https://onlinedrea.com/399
Personal brand or company brand? This question ca Personal brand or company brand?  This question came up live on a panel I was on recently (shoutout to @highvibe.women for an amazing event!), and I knew right away it needed to become a podcast episode. Because most of the time, this isn’t really a branding question. It’s a question about capacity, growth, visibility, money, and what kind of business you actually want to run.  In this episode, I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think through the decision in a way that’s practical and sustainable.  👉🏾Tap the link in my bio to listen.
A reminder from someone who literally teaches soci A reminder from someone who literally teaches social media for a living:  Ahem…. The highlight reel is real. But it’s not the whole story, okay?  So this weekend I spoke at two events that were genuinely wonderful. The photos and videos I shared all weekend are joyful because the moments were joyful. It was honestly amazing.  And and and… What you didn’t see was the cold I was getting over, the stress of life lifing, and the very real decision fatigue from some big life stuff happening behind the scenes.  Both versions are true. I was both happy and exhausted. I was glad to be there and wanted to leave. I was excited for opportunity and nervous to speak.  Social media shows the moment. Life holds the context.  And sometimes showing up while things are so effing messy is the real win.
What an incredible weekend at @highvibe.women! I g What an incredible weekend at @highvibe.women! I got to meet @lashondambrown in the flesh. I got an adorbs caricature make by @caricature.dani who was at @iamnikkimck’s booth. I spoke on a panel about scaling with ease alongside @kimberley.hiebert @efvlegal and @allthingsmeghoule. I got to see @moniquebryan_co speak again. And meet and see so many amazing people again.  Oh and I already got my ticket for next year because wow this was amazing.  Huge shoutout to @kristina.bartold and @_mariatassi for hosting us. And special thanks to @thepearlehotel as their staff was top tier.
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