Are you struggling to find more time to use social media as a tool for your business? I've got a few tips today that may help you. In the below video, I share with you my tips for how to maximize your time on social media and get the most value out of it.
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So, how do you maximize your time on social media? Well first of all, we all have 24 hours in a day. There's really no way to get more time. But, you can use what time you have more wisely – especially when it comes to social media for business.
Scheduling & Organization
Before you start, collect as much content as you can upfront. If you have pictures of your products, behind the scenes photos of your office – or even if you want to create quotes and share them on social media, begin curating and creating things that you can share on social.
After you have collected all of this information, a great way to kind of save your time is to schedule it out. Use a scheduling tool like Hootsuite, or like Buffer to pre-schedule posts.
Keep in mind that these pre-scheduled posts are going to be your primary content. Things like blog posts, sale announcements, or quotes that you made in Canva are great examples of primary content.
[clickToTweet tweet=” A great way to maximize your time spent on social networks is pre-scheduling content!” quote=” A great way to maximize your time spent on social networks is pre-scheduling content!”]
Daily Consistency
The second way to maximize your time on social media is to do small, daily bits of engagement, instead of a big chunk of engagement all at once.
Spend a few minutes a day networking with your target audience and people who follow you. For instance, if you have an Instagram account, take 5 minutes and comment on 10 pictures in your feed and in a targeted hashtags. It only takes you a few minutes, and if you do it every day, you will see growth in your audience.
[clickToTweet tweet=”Spend a few minutes a day networking with your target audience and people who follow you. ” quote=”Spend a few minutes a day networking with your target audience and people who follow you. “]
Outsource When Needed
If you have a social media account for your business, you probably understand that being present online is vital in this crazy internet world. You have to be present online, and you can't post once every 3 months and expect your audience to remain engaged. If you don't have the time manage your business social media, then outsource it.
But you don't necessarily have to hire a social media manager or a freelancer for that instance. We are the more affordable option, if I do say so myself. But there are other other things you can do.
You can outsource it to an employee. You can hire an agency if you have a larger business. Or you can have your business partner be in charge of running the Instagram account. Anything that you can to maximize your time helps, so that you can spend it on other aspects of your business, without neglecting the social media part.
[clickToTweet tweet=” If you don't have the time manage your business social media, then outsource it.” quote=” If you don't have the time manage your business social media, then outsource it.”]
So how do you maximize your time on social media? Leave a comment below and continue the conversation!
If you're looking for a guideline for how to grow your social media audience, download the below social media check list!
Love the way you integrated a video with this post! Great idea.
Small business owners who don’t have the time or resources to be present on social media are a big part of who we serve as freelancers…
It isn’t that we’re better at it in every case; rather, we have the time to consistently keep focus on it.
So I think your outsourcing point is excellent.
Also, the daily interactions with followers are so important… they take almost no time at all, which is part of what makes them easy to skip.
I’m a big believer that engagement counts for a lot more than our raw number of followers. And without that real, authentic, human engagement — the kind that can’t be pre-scheduled in Hootsuite or Buffer — engagement suffers.
Nice post and video!
<3
Brent
Yes! We’re here so that business owners can focus on other aspects of their business.
I love the point you make about daily engagement. Scheduling content is fabulous only if you use that time saved to authentically network with users.
Thanks for stopping by, Brent! We’ll have some more content with videos embedded soon!
Great post! I’m a new social media manager for two organziations and when I’m not reading and learning about social media, I’m constantly trying to find valuable content and engage our audiences.
Great advice about spending a little time each day to engage your audience. As a beginner, I usually saved all of my “updating and engaging” time for after work when I was exhausted and everyone else was in bed. However, I quickly learned that our interaction increased and our followers increased when we responded and engaged throughout the day. Which also saved me time at night! Win-Win!
Keep up the great work. Love the blog!
Thanks, Brandi! It’s nice to have met another social media manager who knows what’s up. 🙂
You’re right, finding the time to post (when your audience is online) is one of the best tips out there.
Good luck with your new business! If you need any support or help, let me know. My door is always open 🙂