Savvy Social Podcast

Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to […]

Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. […]

Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In […]

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s […]

3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news… You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work (plus, will drain your energy). Instead, do what I do: play […]

That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it. And therein lies the problem with putting our lives online: no one talks about […]

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? “Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. […]

Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts… …try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me […]

What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re […]

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN! Because productivity powerhouse Kris Ward is […]