A staggering amount of podcast referral traffic comes from social media. If you're an introvert, that can be intimidating! Heck, even for extroverts, social media is hard. But if your goal is to increase your listeners and make a bigger impact, then it’s a powerful strategy in your marketing toolbox.
Here are my top recommendations for using social media to promote your show.
Brand Your Content
This isn't going to shock any of you, but brand recognition and visuals really count when it comes to social media. A consistent look and feel for your posts seriously helps your audience recognize you, because it acts a bit like a visual name tag.
Write a Caption That Gets Them to Click
Your caption should give listeners a clear benefit statement that motivates a click. What are they going to get out of listening? What question are you answering or problem are you solving? Stress the value-add in your episode to motivate a listen.
Use Hashtags to Reach Your Dream Listener
Do a little research and find out what kinds of hashtags your target audience is looking for. For example, if you're looking to reach rock climbers, it might be tempting to stick to some basic #rockclimbing hashtags. But a little research into the REI Instagram page, for example, can tell you that a popular hashtag among rock climbers are the state park hashtags, national holidays, and the #OptOutside movement tag.
Schedule Out Your Posts
I work with a lot of podcasters, and more than almost anything else, scheduling social media content is the thing that frees up the most time. I personally love Traject Social for scheduling, because I can send out multiple posts across multiple platforms an entire month in advance. If you're not using a scheduling app, it's a great way to add consistency and uniformity to your posting schedule. Plus, it's great to just get it off your plate and set it to auto pilot.
Use a Strong Call-to-Action
Once you've gotten your content planned, your next job is to turn your marketing into the tangible result you want. A good CTA gives your readers a clear next step: go listen to your show! Or check out your website or attend your live show, or whatever it is you want from them.
Wrapping It All Up
There you have it — my best practices for using social media to share your podcast. For more guidance on social media for your podcast, download my free guide or follow us on Instagram @savvysocial_school
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.