Mental Hacks to Heal Social Media Burnout
Despite the name, social media can be remarkably isolating. A recent BBC study asked 1,800 social media users how their accounts made them feel, and the results were pretty startling. […]
Social Media
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5 Essential Strategies for Local Marketing in 2021
As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to […]
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6 Things to Know Before Creating a Second Instagram
Recently in the Savvy Social School, one of my students and I were discussing a question I get asked a lot: should your business have one or two Instagram accounts? […]
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Why You Should Care About Your Social Media Analytics
Social media is a fantastic way to build organic connections with your audience, and one of the best ways you can support that goal is to keep an eye on […]
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Free Video Course: Airtable for Social Media Managers
I started using Airtable about two years ago, and I’ve never looked back. It’s a powerful collaboration platform that I recommend for all my fellow social media managers, because it’s […]
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Best Practices for Sharing Podcasts on Social Media in 2020
A staggering amount of podcast referral traffic comes from social media. If you’re an introvert, that can be intimidating! Heck, even for extroverts, social media is hard. But if your […]
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Episode 100 & 2 Year Birthday Celebration – On Air Q&A Session
In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!
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Two Biggest Problems You Face on Social Media (and How to Solve Them!)
A social media strategy is your game plan; it guides you down the path of your social growth and helps you connect more people with your service or product. It’s […]
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Mindfulness: The Marketing Tip Nobody Talks About
The thing that has saved me from getting buried under the negative side effects of social media was learning to navigate it in a mindful, intentional way. Marketers love productivity tips and algorithm pointers, but I think mindfulness is something that we should talk more about.
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Planning Your Social Strategy
Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It […]