Savvy Social Podcast

LISTEN ON MOBILE VIEW TRANSCRIPT I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. Its latest dive into the group chat-like Broadcast Channels […]

LISTEN ON MOBILE VIEW TRANSCRIPT With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world. TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, […]

LISTEN ON MOBILE VIEW TRANSCRIPT Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report […]

LISTEN ON MOBILE VIEW TRANSCRIPT This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. Rules! But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! Lindsay helps first-time entrepreneurs break […]

LISTEN ON MOBILE VIEW TRANSCRIPT If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to […]

LISTEN ON MOBILE VIEW TRANSCRIPT There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the […]

LISTEN ON MOBILE VIEW TRANSCRIPT Social media isn’t the product. We are. That’s just one of the realities that revealed itself in this week’s conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre. Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how […]

LISTEN ON MOBILE VIEW TRANSCRIPT If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let me be your guide! I’ve taken a bit of time (that’s an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients […]

LISTEN ON MOBILE VIEW TRANSCRIPT AI and ChatGPT are taking our jobs! Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers. AI is NOT here to take over. When you take a closer look and give it […]

LISTEN ON MOBILE VIEW TRANSCRIPT Forget video. Story is King. A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans? That’s our topic today with […]