Savvy Social Podcast

LISTEN ON MOBILE VIEW TRANSCRIPT Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok. But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience. If your business is on IG […]

LISTEN ON MOBILE VIEW TRANSCRIPT No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business. But this is a trap too many biz owners, especially newbies, fall for when trying to decide how to best use social media to grow their business. They […]

LISTEN ON MOBILE VIEW TRANSCRIPT If you’re a founder and you’re treating YouTube like you’re an influencer trying to go viral, it’s time to shift your mindset and strategy. In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because […]

LISTEN ON MOBILE VIEW TRANSCRIPT Is going viral and instantly gaining tens of thousands of followers your goal? If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind. After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became […]

LISTEN ON MOBILE VIEW TRANSCRIPT One of the biggest challenges founders face when using Instagram is all the options. It’s super confusing and overwhelming when you’re trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options. After diving into the data and understanding what Mr. Al the Algorithm […]

LISTEN ON MOBILE VIEW TRANSCRIPT Is your business Trend Savvy? Wait, I have a better question. Should your business be Trend Savvy? One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping […]

LISTEN ON MOBILE VIEW TRANSCRIPT What’s the hardest piece of negative feedback you’ve ever received on social media? If you’re building an online community, I’m sure you have more than one story to tell. We all do. Getting negative, positive, and critical feedback is the easy part. What’s hard is knowing when to respond, if […]

LISTEN ON MOBILE VIEW TRANSCRIPT If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you’re not embarrassed about and allows you to be unapologetically […]

LISTEN ON MOBILE VIEW TRANSCRIPT The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It’s turned into something that we feel almost forced to do if we want to stay relevant. That’s a big reason why people have such a […]

LISTEN ON MOBILE VIEW TRANSCRIPT As a course creator and community leader, the best thing you can do is listen to your customers. Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave. It was […]