Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it highly relevant for local businesses. Basically, you want to be the first choice for a potential customer looking for your services, and geolocation lets you […]
Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]
Being a business owner is not for everyone: it is challenging, there is a lack of certainty, it can be very hard financially, and it will take a lot of work. It’s definitely NOT a walk in the park. If you’re considering starting your own business, here are a few pointers that could help you in those beginning stages.
Re-branding is not an easy decision to make nor is it an easy one to execute. To help, I’ve created this short guide which includes 6 steps to re-branding your small business in order to learn how to make your brand work for you.