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If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with […]

Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business […]

You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ hours on just one post. Is social media the problem? Or are you making one of the top five mistakes that stall business growth on […]

Spending hours creating fresh content for social media? Stop. Because that’s not how to grow your audience anymore. Discover how to get better results with less content using the “Digital Brain” social media strategy in this week’s episode. In this episode of the podcast, I talk about: The algorithmic shift that’s making social media easier […]

How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% […]

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit […]