Savvy Social Podcast

LISTEN ON MOBILE VIEW TRANSCRIPT This episode is one of my favorites from last year, and I’m bringing it back because it still feels incredibly relevant today. I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle […]

LISTEN ON MOBILE VIEW TRANSCRIPT If social media has ever felt like a part-time job you didn’t even apply for, you’re gonna love this one. I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing […]

LISTEN ON MOBILE VIEW TRANSCRIPT Rage bait was just named Oxford’s 2025 Word of the Year, so I’m bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all […]

LISTEN ON MOBILE VIEW TRANSCRIPT If you’re tired of chasing trends, this episode is your reset. I’m sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going […]

LISTEN ON MOBILE VIEW TRANSCRIPT Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I’m calling the “attention rebellion”. I share what’s really happening behind the scenes with user behavior, why originality matters […]

LISTEN ON MOBILE VIEW TRANSCRIPT It’s the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what’s next. This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I’m simplifying everything in […]

LISTEN ON MOBILE VIEW TRANSCRIPT You don’t need a new tagline, you just need to know who you are. In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you’ve outgrown an old version of yourself. From letting go of performance and perfection to honoring your […]

LISTEN ON MOBILE VIEW TRANSCRIPT Consistency doesn’t have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what […]

LISTEN ON MOBILE VIEW TRANSCRIPT Marketing doesn’t have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. We talk about turning small creative ideas (like GIFs and themed branding) into […]

LISTEN ON MOBILE VIEW TRANSCRIPT You don’t need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust. We dig into how to make email feel personal, what to send when you’ve gone […]