Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com - a membership community with everything you need to achieve visibility, growth, and engagement on social media.
COVID-19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring. Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth, some predictions for how […]
The thing that has saved me from getting buried under the negative side effects of social media was learning to navigate it in a mindful, intentional way. Marketers love productivity tips and algorithm pointers, but I think mindfulness is something that we should talk more about.
As our dependency on the digital world increases, it’s important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? Dr. Saksham Sharda from Outgrow.co joins me to shed […]
Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you’re a solopreneur trying to do it all or just now thinking about starting your online business, today’s episode is full of super helpful advice to get your business where you want it to be. […]
Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding […]
Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It can be so daunting, especially if you’re chomping at the bit to be out there lifting weights and getting strong. Planning your social media posts […]
Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire […]
The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how do you use them both effectively? Here’s the short answer: IGTV is Instagram’s answer to YouTube. It’s perfect for long form content that’s polished and […]
Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a […]
Features are the bread and butter of any social media scheduling tool, and a comprehensive feature set should be the number one thing you look for when making your decision. In my years working professionally in the social media landscape, I’ve used social tools extensively, and I’ve come up with twelve essential features you should […]