How to Simplify Your Content Strategy with Fope Nkwocha

[00:00:00] Andréa Jones: If you're staring at a blank page going, what do I even say do when it comes to my content marketing? I'm really excited to have Fopsy on the show today because she's gonna talk all about this content overwhelm feeling and how to create a really simple system that can move us forward as executives in our business.

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[00:01:16] Andréa Jones: Welcome to the show, Fopsy. How are you?

[00:01:20] Fope Nkwocha: I am doing wonderful. How are you as well?

[00:01:23] Andréa Jones: I'm excited for this conversation because I feel like we're gonna agree a lot, but I'm really excited to hear your perspective [00:01:30] and your story about all of this. But let's go back to the origin story, the beginning. How did you get started in the coaching space?

[00:01:39] Fope Nkwocha: Hmm. Okay. So my coaching origin story started with a layoff.

[00:01:44] Fope Nkwocha: I got laid off from work and first of all, I thought, okay, maybe this is a sign. I should go do my own thing and I should start something of my own. But at the same time, it wasn't like I chose the timing. I didn't, I didn't see it coming, so I wasn't prepared [00:02:00] enough to like do this thing. So I figured maybe I should at least simultaneously be looking for my next gig so that I could start to build this ramp off, but, you know, find my next job.

[00:02:12] Fope Nkwocha: But then that job search lasted for a very long time, 18 months. And so it was, it was. Unexpected, and it just felt like it solidified the thought I'd been having that one source of income is too close to none and that it can really be that long. So in the process, [00:02:30] well, 18 months is a long time. You have a lot of time to think.

[00:02:32] Fope Nkwocha: So I was thinking about what I had done in my past life. So I had mostly worked in marketing. My last job was in a, um, software company working as a senior product marketing manager. And before then. Product marketing manager with Google Canada. So I was like, okay, lots of marketing, lots of small business work.

[00:02:48] Fope Nkwocha: Maybe I could be a small business marketing consultant. And so. I, I, I, I threw a lot of spaghetti at the wall, just trying to figure out stuff that would work, create content of my own to try to attract [00:03:00] people. But the thing that finally got the ball rolling was reaching out directly to people that had the audiences that I wanted to reach.

[00:03:06] Fope Nkwocha: So Chambers of Commerce, um, people who had groups, I mean. A lot of them ghosted me, but one person replied and then introduced me to the other people that ghosted me. So that was pretty cool. Um, and then from there I started to understand a bit more about what was actually happening with real small businesses.

[00:03:26] Fope Nkwocha: I did a number of workshops, did a number of VIP [00:03:30] days. It was still very scattered. Then I was like, okay. Actually, my husband was like, if you're serious about this coaching thing, maybe go look for pool that are doing it and let them help you figure it out. So I then hired a coach of my own and I put some more structure to my offer, which had a package figure streamlined my who from just small businesses to like service providers with four figure offers.

[00:03:51] Fope Nkwocha: And that made things clearer for me, which I. It's quite powerful because I then went on to sign like three clients in a pretty short time at a new price that had [00:04:00] come up with, um, so I saw the power of coaching myself and I was like, okay, so the core thing I'm doing is helping, people to focus on what is making money.

[00:04:08] Fope Nkwocha: So, because in the world of doing business, there's so many things you could be doing, creating systems for people that you don't even have yet in your world. Um, doing branding when you don't have any clients yet. And so I was like, okay, this part. I wanna help people avoid all the mistakes I was making with busy work and just focus on meeting more people, making more offers.

[00:04:27] Fope Nkwocha: And that really was the [00:04:30] process. And then eventually I got back into, uh, a nine to five. I now do both. And I was like, okay, this is also nice because I realized that it helps me be, in some ways free away my marketing, more creative with my marketing. Like I don't have that urge to like. To just say yes to anybody or to not have the space to think, because I'm like, okay, how am I gonna make the bills this month?

[00:04:51] Fope Nkwocha: So like, I really have enjoyed the spaciousness that, having a, a job as well as doing this has allowed. I also. [00:05:00] I feel like the journey I went on was important to give me a, a, I guess a background story of how I started. I still feel like I'm not all the way at the end of my story with the like ary end, but I, that, that's a bit of the journey and I find that it's actually quite.

[00:05:15] Fope Nkwocha: similar with a few people. I think there are two main things I hear when I talk to people that have 13 businesses. It's either becoming a mom or like layoffs or I guess some breakeven point that gets them into businesses. So I think I'm in good company. That's a bit of my story. [00:05:30]

[00:05:30] Andréa Jones: Yeah, there's so many people who go through that.

[00:05:32] Andréa Jones: You know, for me it was moving to another country and then my business did evolve when I had kids, and I feel like those big life changes kind of become the precipice of starting a business. But one of the things that you said that I thought was really interesting was this idea of reaching out to people and getting ghosted, and this happens a lot.

[00:05:54] Andréa Jones: Business. Um, but I think we take it more personally because it's us versus if we're [00:06:00] working for another company, we just naturally don't take it as personally.

[00:06:03] Fope Nkwocha: Yeah.

[00:06:03] Andréa Jones: So there's a bit of like resilience involved, right? With being kind of like the face of your business. Um, how do you help your clients or how do you help yourself when you're thinking about doing things that it's gonna amount to quite a bit of rejection before you're successful?

[00:06:19] Andréa Jones: How do we navigate that level of resilience?

[00:06:23] Fope Nkwocha: Yeah, you're very right that like we take it personally and I mean there was one time before coaching I did, [00:06:30] um, give boxing and I came across this concept of a hundred rejections, as in as a goal to create the goal of getting a hundred rejections and then let whatever good thing happens out of that be a surprise.

[00:06:41] Fope Nkwocha: So if you're going for a hundred rejections and one person replies on the 15th time, you're like, oh, okay, this is going well. So that helps as well. We just. Setting the expectation for, okay, I'm going now to reach out to a hundred people that have never heard of me. They don't owe me a response.

[00:06:55] Fope Nkwocha: So if I get one response or if someone redirects me to the right person, then that's it. To [00:07:00] actually think about my story a bit more, the person I reached out to. That that replied ended up being like a junior person who then introduced me to his like boss. And I was like, this is the right person to talk to.

[00:07:10] Fope Nkwocha: And that was the person that introduced me to everybody beyond that reached out to me a few weeks later to be like, there's a grant coming up. I think you're a fit for it. Apply. I did apply and I got that grant. So like one person opened up all these other doors. So you have to think about. You might not need 10 responses from the a hundred you're going for, it might just be one that really gets the ball rolling.

[00:07:28] Fope Nkwocha: Or you might, you might be really [00:07:30] surprised by the outcomes of it. Maybe it's not, my own story. Maybe it's that you find a partner through that process. Maybe it's that you find someone who gives you a speaking opportunity to the room that you're trying to access. So there's so many ways you could go out, but then that's how I think about it in terms of going up.

[00:07:44] Fope Nkwocha: After a hundred rejections with clients, I think it's helpful that you have someone you're accountable to so that even if you're not. You are not excited about a hundred rejections who is, you're like, okay, I told last week that I'm going to reach out to 10 people before our next call. So [00:08:00] even if it's to fulfill all righteousness, even if it's to just get it done, I'm gonna do it because I know I'm gonna talk to her next week.

[00:08:05] Fope Nkwocha: And that's what I find. So with people that say they will, reach out to a mentor or people that say they will, uh, reach out to X number of podcast hosts or like just people that they're trying to connect with or they'll follow with who they might in networking calls just because. I ask them at the end of each call, what are you committing to before our next call?

[00:08:22] Fope Nkwocha: And they say that there's a level of, okay, I'm not going to drop the ball on myself and on my coach to that. That [00:08:30] allows you to just pursue. So I think accountability helps there as well as realizing that this is. Uh, people are not everybody is just good. by default. We get good at all these things by reps repetition.

[00:08:43] Fope Nkwocha: So maybe in the process of your pitching and reaching out to people, you don't, you're not really that good in your first 10 pitches, but by the, by the 10th or by the 11th one, by the 20th one, you realize how to make it better. So you're also beating. You know the muscle for stronger outreach, for realizing what [00:09:00] makes people respond for realizing how to be a better human when you're messaging people.

[00:09:03] Fope Nkwocha: So like just things like that. So yes, there are subtle soft lessons, soft skills that are being built in the process. I find those encouraging and I use that to encourage people I work with as well.

[00:09:13] Andréa Jones: Yeah, and, and I think the beautiful thing about that too is this concept of the a hundred rejections. It wasn't just, um, the one connection that you made, that that was the decision for all of this.

[00:09:26] Andréa Jones: It was like that person's network as well. And that's [00:09:30] something that I'm constantly talking about because sometimes we get so enamored by like the potential client in front of us that we kind of forget about all the other ways that potential clients can be introduced. To us, and I know for me specifically, like my favorite clients, they're not on social media.

[00:09:47] Andréa Jones: That's why they need me. That's why I think they hired our agency. Like they're not looking at marketing. They're out like living their lives. And so I like nine times outta 10 need an introduction to them. Mm-hmm. Otherwise they don't know that I'm here. And so [00:10:00] I think that that has trained me to be able to look at that in a certain way.

[00:10:04] Andréa Jones: And I like how that's in your story as well, um, is that it's not about just the one connection. It's like that one connection opened up a network of other people, which I think is a beautiful thing

[00:10:16] Fope Nkwocha: and. By telling that story, you're kind of also reminding me to follow up. 'cause I, I now host a monthly networking call that's just a speed networking thing.

[00:10:24] Fope Nkwocha: And I met two people on Monday that I'm supposed to, I'm supposed to follow up with. I'm like, this would be a good reminder to do that [00:10:30] because I, I am thinking now of another event I went to in person and it didn't feel like I met anyone in particular in the event. And I was just like, okay, I'm glad I came out for a good night.

[00:10:38] Fope Nkwocha: But on my way out at the code check, literally. I just connected with someone. We said, hi, hello. We walk out the dot together. She's like, would you like to exchange numbers? We did. And like a whole year later she's like, Hey, you said you were interested in working with organizations, hiring coaches. Right.

[00:10:52] Fope Nkwocha: Like a whole year later. Wow. And that just came from somebody I met. On the way out of an event. So sometimes it's not grand, it's just like you said, the [00:11:00] people they know and her keeping me in mind for a whole year, I think is a miracle, honestly. But yeah.

[00:11:05] Andréa Jones: Yeah. No, you were memorable and I think that's part of it, right?

[00:11:08] Andréa Jones: Um, so this brings me to my next question, which is about this concept of busy work and the work that actually matters. So you talked about how sometimes business owners, we get stuck on like redesigning our logo. We get stuck on all the things that don't actually move our business forward. So when I think about.

[00:11:24] Andréa Jones: Content marketing specifically, how do you kind of [00:11:30] show people where to start and where to start in the right way so that it's just not creating more busy work?

[00:11:36] Fope Nkwocha: Okay. It's stupid simple for me. So if you have clients, I think it's the simplest, it's documenting what's already happening inside of your client calls, as in if one person has a problem that they've raised to you, assume that there's probably 20 more people in the world at least, that have that problem.

[00:11:54] Fope Nkwocha: So if you talk about problems you're already solving, if someone is talking to you about, you know, staring at the blank page, not [00:12:00] knowing what to create. There probably other people that are having that problem. If someone is telling you about not knowing how to, I dunno what else people do maybe. Okay.

[00:12:06] Fope Nkwocha: Like, um, let me think specifically of an example. So I have a client who is a pharmacy mentor. So she helps people to pass a particular licensing exam and she'd been doing it organically, beating a community out of referrals. And she was like, I'm now ready to market to the public, but I don't know what to say.

[00:12:22] Fope Nkwocha: I'm like, Hmm. So you mean you answer questions every week with this community and you don't really know what to create in your public content? She's like, yes. Okay. So I [00:12:30] said, we're gonna take. One question that they're like, can do it every day? Sure. If not three times a week. And we're gonna take one question you're already answering inside of the community and just answer it publicly.

[00:12:38] Fope Nkwocha: So you're showing literally what's happening already inside your community. And your, junior publicly has, was on LinkedIn 'cause she had a little bit of a following there. Another person, I'm thinking about a career coach who. I felt like our audience was quite quiet and we looked at the content she was creating from random things she'd created and compared that with what people were saying on [00:13:00] the book form, you submit before you book a call with someone the consultation calls and I'm like, there's like a whole world of difference.

[00:13:06] Fope Nkwocha: So the things people care about that they're telling you they want to hire you for is very different from what you're seeing on your. LinkedIn where you wanna attract more people. So we simply share with what the, what people are saying to you already. Create more content out of this. People are saying they, they feel lost after sit sitting in a company for a long time.

[00:13:23] Fope Nkwocha: They want to like, explore new career opportunities. Talk about that. What will be the, what process would you work someone through? To do that. Um, [00:13:30] she found that a few people were saying they found her on chat g pt, which is such an interesting thing. Like, so we said, okay, what are the things they're looking for?

[00:13:37] Fope Nkwocha: And in your conversations with them, what were they looking for on chat g PT before you came up? They're like, oh, they talked about layoff and just recently being laid off. So we talked about more of that. And so it's, I think it's less so. Creating content and more so documenting what's already happening in your world and looking at what people already care about and talking about it more often.

[00:13:56] Fope Nkwocha: And right before this call, I was also thinking about this client. [00:14:00] One question I kept asking her was, so when you look at your content as well, think, would somebody wanna pay 2,400, which is the cost of a package to solve this problem you're talking about? So don't just pick generic topics. Pick topics that they feel painful to, to continue to have that they feel excited to solve and things like that.

[00:14:16] Fope Nkwocha: So. Those are some simple things that I'm thinking through to make content simpler, that to make it feel less like this task. That is such a marketing task. I'm not a marketing person, I just know my area of expertise. You are already [00:14:30] solving these problems in private, whether you are a website designer, whether you are a coach, whether you're a consultant, and you're just now taking what you do privately and doing a public.

[00:14:38] Andréa Jones: Mm. So what about those people who, um, they don't have any clients yet? How do they know what their clients are saying?

[00:14:47] Fope Nkwocha: Really cool. So I also had that thought at the beginning of my own journey. And one way I made it easier for myself was to go where my people were. So Facebook groups where service providers hung out.

[00:14:59] Fope Nkwocha: Um, [00:15:00] people very much shared their questions and concerns there, so I would scout for problems that. Felt marketing and sales adjacent and take the words I was seeing there and respond to them in the comment, first of all, because first of all, I'm looking for a solution to their problem, but I would also extend it and anonymize it without their names and say, this is a question I answered this week.

[00:15:19] Fope Nkwocha: This is the answer I gave. So I would look for questions that I felt like the people I wanted to work with were asking, and I'll respond to them. I also did free work, so I'm not. Opposed to doing free work. [00:15:30] Um, I put a call out for a handful of people who were looking to sign five new clients in 12 weeks.

[00:15:35] Fope Nkwocha: And I, it was free. So free means that, the barrier is almost nothing for them to say yes. And it get, it allows you to get to know people's problems intimately, people's desires intimately. It's not all problems, it's also aspirations. It's what they want. And so from there I started to build my own bank of.

[00:15:52] Fope Nkwocha: Client quotes, client questions, client what they wanted, so things that they're looking to get. So for example, people saying, my lead pool has dried, I [00:16:00] just want more leads. Uh, and so that then be they, it gave me the words I was looking for. So I'm not opposed to doing free work. It allows you to. Build the muscle.

[00:16:08] Fope Nkwocha: Plus, if you don't have clients and you have the time, would you rather just like stare at a blank screen or talk to real people? So I like to put it as meet more people, make more offers. In the beginning, maybe it's just meeting more people. Eventually you add more offers. So hopefully that's helpful for people that don't have clients yet.

[00:16:24] Andréa Jones: Yeah, a hundred percent. I love this advice so much. The, internet has is a wealth of resources. So [00:16:30] use those resources. Um, and I think that's such a powerful place to start and we're constantly, adding to this, right? So, um, for those business owners who are, you know, farther in their business journey and they are reflecting these stories in their marketing and in their content, um, what are some of the other ways that they can kind of.

[00:16:48] Andréa Jones: Simplify this system so that it doesn't feel like they have to create so much content all the time.

[00:16:55] Fope Nkwocha: So in January I did this content workshop for creating [00:17:00] pieces of content, and I just, like you're saying, not everybody has the time toconstantly turn out content, but if you can take some time, maybe.

[00:17:09] Fope Nkwocha: quarterly, maybe twice a year or something to reflect on the actual clients you've worked with, the main concerns they brought to you, the wins they had, the questions they asked inside coaching calls and like really refresh your bank of what are people saying. That also is helpful because if you've been in business for 10 years, maybe the problems people had 10 years ago is not quite what they have now.

[00:17:29] Fope Nkwocha: [00:17:30] Or maybe it's still the same, I don't know. But you, you really don't know until you look at your data. So I had people going through a process of. Reviewing, actually, lemme pull it up so that I can have it handy and just like, just like give it to you. Exactly. Like I said to them, I called it the trust method and building trust with your audience and making sure that we're creating content that yes, it gets clients, but before they, they hire us for a service, they kind of wanna know that they [00:18:00] can trust us.

[00:18:00] Fope Nkwocha: So that's what it was. So the first, the trust was T is a, is a, it's a. Acronym? Yes. So T stands for track your client language, where, look, look in like calls you're having recordings, you've done notes you've taken and just like be tracking it. 'cause if you don't track it, you, you are relying on memory, which sometimes it's not exact or like you assume in broad strokes essentially actually keep track of it.

[00:18:26] Fope Nkwocha: Then the R is for recognizing pattern. What are some things that are repeating, [00:18:30] um, themselves and be across 1, 2, 3 clients. Okay, that's a pattern. So. maybe pay attention to it. What matters to them? Like, what are the things that they're saying, this is really important. This is what will make me feel like this investment was worth it.

[00:18:41] Fope Nkwocha: You know, sometimes we have all these onboarding forms and we collect data that we don't ever go back to. So this is the chance to go back to them off onboarding, offboarding, all those, you know, key moments after a decision has been made to pay you. They're quite important. Um, not just the screenshots of wins in the community or whatever, but like just the things that people say, this is what I'm [00:19:00] expecting out of this container.

[00:19:01] Fope Nkwocha: When I work with you, they're important. So really go back to them and allow yourself to do this. If it's once a quarter, once, uh, twice a year or whatever allows you to form a habit of it, and then you can build content around it. So when you track your client language, is the t your recognized pattern, which is the R.

[00:19:17] Fope Nkwocha: The U is for uncovering stake. So if think a little bit deeper beneath what was said and figure out why does this matter? Why did this matter? Now what's on the line for them? What makes this urgent? And. That allows you to [00:19:30] think of both positive and negative stakes to the client and people, I think we're often running away or running towards something.

[00:19:37] Fope Nkwocha: So it allows you to layer this into your content. Maybe, um, what happens if they. Don't have this thing they want. One client I have is a sleep consultant for, new parents. So what happens if your kid doesn't sleep or you're like a zombie all day? So things like that. So, even though those things are implicit, you make them explicit by.

[00:19:57] Fope Nkwocha: In your content to say like, this is what happens if [00:20:00] you've, if you are persistently deprived of sleep or things like that. And it's just a process of, you know, these things, but you gotta say it, it's not enough to know it. and then the s is for then giving a little bit of. Of your process away. So simplifying like giving, give them a next step that's like simplifying the next steps of into a few steps.

[00:20:20] Fope Nkwocha: Just do 1, 2, 3, do one thing. This is one thing that my clients do to get results and it's. Allowing them to get a result even before they [00:20:30] work with you. It doesn't have to be everything. It's just, or it could even just be naming the process you work through, like I'm going through this T-R-U-S-D, but it was like a two day workshop for me.

[00:20:41] Fope Nkwocha: So like there's much more detail to going through. There were examples with actual clients, so like I'm okay to give things away because I believe. Sure use it and get results for yourself, but like some people will want help beyond this and I just believe there's a lot of abundance in the world, and I'm not going to stop someone from working with me by being generous [00:21:00] in, giving a piece away.

[00:21:01] Fope Nkwocha: It can be the first step of a process you dive into. It could be a high level overview. It could be showing how one thing you do. In a client's life, so that way you are telling a testimonial within your content as well, but like showing it anyways. And then the final T is tie to sales or tie it to your call to action or invitation.

[00:21:19] Fope Nkwocha: That could be literally making an invitation. Hey, if this presentation with you, my one-on-one coaching is much deeper, it's customized to you, it's personalized to you. Book a sales score with me [00:21:30] at foxy dot c slash four. That's actually Mike. Anyways in the process. It could also be, if it's not a direct invitation, like a sales call, it could be to the next step.

[00:21:40] Fope Nkwocha: Maybe it's a lead magnet, maybe it's a workshop you're having, but just tying it to something that allows them to an action. It could even be one of the social media. Save this or share it if you want to, but I prefer for it to tie it to sales because. You know, my, my one-on-one coaching is called money making priorities, and you don't get to make money if you don't make offers.

[00:21:57] Fope Nkwocha: So don't be nervous to make offers If you've done all [00:22:00] this work of like, you know, thinking about their problem, giving them a bit of a solution, it's, it's time to, you know, trade some of that trust in for funds. But yeah.

[00:22:09] Andréa Jones: Yeah. Oh my gosh, yes. I'm, I'm totally with you. When it comes to being generous and, and being, giving to our communities, I mean.

[00:22:17] Andréa Jones: We, this business that we build is essentially building a community. And so having that level of generosity is key. But another question I have around the same topic is how do we [00:22:30] protect ourselves? How do we make sure that we're not gonna burn out in this process of being generous and, and teaching and educating online in our content?

[00:22:39] Fope Nkwocha: Really great question. So the way I did this was to say, see if you can work on creating pillar content, things that you can refer to, regularly. So I think for you, that's your podcast, like one core thing you're doing every week that you just do consistently. For some people it's a blog. For others it's email.[00:23:00]

[00:23:00] Fope Nkwocha: Although I find that if you can make it a public. Thin, so like LinkedIn, like podcasts or YouTube that people can find. It's ideally better in the long run. but the level of allowing yourself to plan a little bit and say, Hey, I wanna create, one piece of content per week for the next quarter allows you to maybe batch out that work in advance.

[00:23:23] Fope Nkwocha: And if you don't get to 12, maybe you get to six. At least it's done. And you know that. Even if I don't do anything for the next quarter, there's something rolling out [00:23:30] once every week, once every two weeks. And I think that's helpful if you are burnt out with content. We also have to look at what's happening in your life.

[00:23:37] Fope Nkwocha: Like I have one client who is going through quite a bit. Her mom is dealing with cancer. And so this is just a really busy time and she has to be emotionally available 'cause this is life matters, you know? And time is precious. And so she decided that. Live is actually better for her. Like being live is easier than having to be prerecorded.

[00:23:55] Fope Nkwocha: She feeds off the energy of other people responding to her. And for other people that [00:24:00] would be really overwhelming. Like, oh my God, I have to look good, I have to be prepared. So it really depends on you and what you are comfortable doing or where your energy is aligned. I could talk forever, but like if I have to.

[00:24:12] Fope Nkwocha: I used to be good thinking on paper, but I think I'm, I'm losing it. But now I'm able to like talk, um, to create content. So I talk to my chat GPT when I wanna create content. So I use my strengths there as well. So I think what I'm trying to say is to prevent burnout, you really have to examine what are your strengths, what are you able to do [00:24:30] easier than others, and lean into it.

[00:24:31] Fope Nkwocha: And then if you can help yourself a little bit by planning in advance, figuring out, what the core pieces you want to, cover. Over the next month, quarter hour. It's helpful if not, also allow yourself to repurpose. if you've been doing this for a minute and you have pieces, you know, trainings you've done, if you've had lead magnets you had in the past, if you have client stories in your archives that you haven't used, allow yourself to repurpose.

[00:24:54] Fope Nkwocha: It doesn't have to be brand new every time. Um, it's new to someone and if you work before, it probably will work [00:25:00] again. So allow yourself to repurpose as well. But how, what's your take on that? How would you approach. Preventing burnout with content creation. I mean, you've been doing this for ages, so what do you do?

[00:25:08] Andréa Jones: I know, uh, yeah. I, I a hundred percent agree. It's like, first of all, recognizing the signs of burnout. Some people don't realize that they're going through it until they're going through it. And so it's kind of like, um, layering in reset points so that you don't get to the burnout. Spot. And this changes for everyone.

[00:25:26] Andréa Jones: So for me, for instance, I very rarely work or [00:25:30] create content on the weekends 'cause I need those two days to recharge. Um, and even now with having kids, sometimes I just give myself more grace. I'm not producing as much content as I used to because of this season in my life. Right. And so I think it's recognizing that, but absolutely repurposing content, um, marketing to your preferences.

[00:25:49] Andréa Jones: Like I'm a talker too, so for me, if I could talk it out, the content's gonna get done way faster than if I have to write it out. And then, not being afraid to kind of. [00:26:00] Templatize yourself. Mm-hmm. So I've been working on this concept a little bit because I do this, it's like a capsule wardrobe, but for your content.

[00:26:08] Andréa Jones: I like that. Okay. Yeah. So it's this idea of like I wear, I have like outfits that I wear. I know what size I am. I could go and buy if I buy, like I buy the same skirt. I have this skirt in like. 15 colors because it just looks good on me. So like I don't have to think about it. I'm just like rotating through those colors.

[00:26:26] Andréa Jones: So it's like, what's that version of your content marketing? [00:26:30] And it's similar to content pillars, but kind of a little bit more wiggle room into your own preferences. because sometimes people are like lean more lifestyle brand than more, you know, like. Strict service based business. And so, um, sometimes the more lifestyle brand people get stuck with these content pillars.

[00:26:48] Andréa Jones: 'cause they're like, well, this piece of content doesn't fit with the content pillar. It's like, but it still fits with your overall aesthetic. Yeah. So, you know, you can mix and match it. But to be honest with you. I think a lot of us get [00:27:00] burnt out with content and we pretend that we aren't. And so the real question is why is burnout such a bad thing?

[00:27:07] Andréa Jones: And like how can we just go, oh, I need a break, and not have like the shame and guilt coming from that. That's the real question that I wanna answer. I don't have an answer yet, but that's the one that I'm thinking about a lot.

[00:27:17] Fope Nkwocha: I guess another question I'll layer on top is I, I know like my personal social media, I don't think I could be burnt out of it 'cause I enjoy social media on a personal basis, but the business side.

[00:27:27] Fope Nkwocha: Sometimes I'm just like, it feels like I [00:27:30] have a different persona there.

[00:27:31] Andréa Jones: Yeah.

[00:27:32] Fope Nkwocha: And like, so I think that's part of the reason why maybe the, not burnout, but like it's not as easy as just being loose goosey on stories. Um, and my own personal thing, but I'm trying to also remind myself that. I, I personally enjoy seeing people, being people, so maybe I could just like chill a bit more.

[00:27:52] Fope Nkwocha: Yeah. As, as a guide. Um, but I don't know what the answer is, but I just know that sometimes when I switch to my business page, I'm just like, Hmm, okay.

[00:27:59] Andréa Jones: [00:28:00] Yeah. Yeah. I'm the same way. And I think it just takes practice and, and work. Our lives are constantly changing, so we're constantly changing too, and it's just a beautiful conversation.

[00:28:08] Andréa Jones: Anyways, um, thank you so much. This has been great. So I know some people who are listening are like, okay. I need Fopsy in my life. I want her coaching. I want her to be in her world. So tell me more about how people can work with you and what that is like.

[00:28:23] Fope Nkwocha: Okay. So if you're listening and you're like, okay, I wanna be in pH's world, well come into the world.

[00:28:28] Fope Nkwocha: Um, you can join my newsletter at [00:28:30] Fopsy do ca slash newsletter. Fopsy is spelled FOPS y.ca/newsletter. And, I offer a one-on-one coaching so it's customized and personalized to you. And the best way to know if it's a fit is to book a free sales call. So the way that works is we spend an entire hour together and ask you a question, a few questions about what's going on in your business, what is working, what's not working, what you've tried, what you wanna.

[00:28:51] Fope Nkwocha: The next few weeks to look like, and I primarily work in 12 weeks experience. I really like the focus that a short time allows you to have on your goals. You don't, you don't put all the goals in the [00:29:00] world. Um, you get to prioritize. And on that call, um, we create a plan for the next 12 weeks, what the core three things, what you together are, and you get to decide if it's a fit for you or not.

[00:29:09] Fope Nkwocha: So if that sounds like something exciting that you wanna do with a one-on-one coach, head back to Fopsy.ca/call fop sy Do ca slash call and book your call. And I'd love to. Learn more about you and work together potentially.

[00:29:22] Andréa Jones: Beautiful. I'm gonna put that link in all the links in the show notes. You can find them@onlinedrea.com slash 4 0 4.[00:29:30]

[00:29:30] Andréa Jones: Fopsy, thank you so much for coming on the show today.

[00:29:32] Fope Nkwocha: Thank you for having me. It was fun. It was lovely and I'm excited to, get into your all somewhere and it was, it's lovely meeting you. I followed the podcast for a while, so this was nice to be on it.

[00:29:41] Andréa Jones: Yay. I love to hear that. Hey listener. If you wanna be on the podcast or if you wanna support the show, you can give us a five star rating on Apple Podcasts or Spotify.

[00:29:51] Andréa Jones: It helps keep us in the top 100 marketing podcasts. And on my website I do have an application where if you wanna be a guest, you can apply. [00:30:00] Go to online drea.com/podcast, and at the bottom of the page you will see the intake form for that coming up next. I have more amazing episodes for you. Stay tuned.

[00:30:10] Andréa Jones: I will see you then. Bye for now.