AI has changed a lot in the past year… and so have my thoughts on it.
In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.
We’re talking about:
- AI as a shortcut (not a strategy)
- Why your standards need to get higher as AI gets better
- Where AI actually saves time—and where it quietly makes things worse
- Why your voice matters more now than ever
- And how to use AI inside a mindful marketing approach without turning your content into robot soup
If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you.
What You’ll Learn
- Why AI is now infrastructure (not just a tool you occasionally use)
- The difference between using AI to move faster vs letting it make decisions for you
- Why beginners may actually take longer using AI (at first)
- How AI flattens your voice—and how to fix it
- What AI is actually good at (and what it’s still bad at 👀)
- Why creativity and taste still belong to you
- The long-term risk of becoming too dependent on AI
- How to use AI in a way that supports your energy, not drains it
Key Takeaways
AI is a shortcut, not your strategy.
AI works best when you know what good looks like.
Your voice is the differentiator—not the tool you used to write the post.
Just because AI can do something doesn’t mean it should be the final version.
The goal is not faster content. The goal is better decisions.
What to Stop Outsourcing to AI
- Your strategy
- Your point of view
- Your brand voice
- Your customer insight
- Your final decisions
What to Use AI For Instead
- Brainstorming ideas
- First drafts
- Summarizing and organizing
- Repurposing content
- Technical setup + workflows
- Getting unstuck when you’re staring at a blank page
This Episode is Sponsored By Riverside
If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.
👉 Try it here:
https://onlinedrea.com/riverside
Resources Mentioned
✨ Free AI Audio Series + ChatGPT Starter Pack
Short, practical episodes on how I actually use AI in my business (without sounding like a robot)
You’ll learn:
- How I write captions with AI (without the cringe)
- My “vibe check” editing process
- What I don’t use AI for—and why
- How I turn testimonials into stronger copy
👉 Grab it here:
https://onlinedrea.com/ai
Final Thought
AI can help.
But only if you’re still in the room.
