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Marketing

Why Giving Is a Good Marketing Strategy

In today’s age of digital marketing, emerging consumer marketing trends can seem cold, revenue-driven, and overly focused on metrics. We target our key demographics, infiltrate social media feeds, and do whatever we can to get our brand in front of consumers who are better than ever at choosing what brands they allow into their lives. […]

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How to Make Your Business Ready for Geo-Location

How to Make Your Business Ready for Geo-Location

Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it highly relevant for local businesses. Basically, you want to be the first choice for a potential customer looking for your services, and geolocation lets you […]

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