Social Media

  • What is the Threads Algorithm and How to Make It Work For You

    If you’ve been trying to figure out how to make the Threads algorithm work in your favor, you’ve probably felt like you’re playing a game without knowing the rules. One day, your post takes off, and the next, it’s like you’re shouting into the void. We’ve all been there, and I get it—it’s confusing! So […]

  • How to Optimize Your Threads App Profile for Business

    Alright, business owners, let’s talk about how to make the most of your presence on the Meta Threads app. Whether you’re brand new to Threads or just starting to explore its potential, an optimized profile can set the stage for meaningful connections and drive real results for your business. So let’s break down how to […]

  • Instagram Threads Overview and Why You Should Be Using It

    Let’s talk about the latest buzz in the social media world: Instagram Threads. Yep, it’s the new platform that’s shaking things up, and if you’re wondering whether it’s worth your time, I’m here to give you the scoop. Because let’s face it – nobody has time for another social media app unless it’s gonna help […]

  • 2024 LinkedIn Profile Showcase

    This past January, I hosted my 6th LinkedIn Challenge. And this year, I did things a bit differently. After hosting a challenge for 6 years, I knew that some of our content needed to be updated. So, rather than re-recording our previous videos, I decided to do it live! What was also different this year […]

  • 3 Keys to Writing LinkedIn Summaries that WORK

    Your LinkedIn summary isn’t just a decorative piece of flavor text on your profile, it’s a huge key to conversion. Imagine someone clicks on your profile, scrolls down past your headline and taps that “read more” button. Anyone who gets to this point has already delved deeper into your profile than 99.9% of LinkedIn members […]

  • Mental Hacks to Heal Social Media Burnout

    Despite the name, social media can be remarkably isolating. A recent BBC study asked 1,800 social media users how their accounts made them feel, and the results were pretty startling. The study found that social media not only added stress to the respondents’ lives, but it also increased awareness of the stress of others. Between […]

  • 5 Essential Strategies for Local Marketing in 2021

    As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to a shopping climate that suddenly looks way different than it did a year ago. For local businesses, digital media and marketing has never been more […]

  • Why You Should Care About Your Social Media Analytics

    Social media is a fantastic way to build organic connections with your audience, and one of the best ways you can support that goal is to keep an eye on your analytics. Analytics are a powerful tool, but if you’re new to them, they can be daunting. I know some people mostly just pay attention […]