My all time favorite social media platform of 2017 was Instagram! With the rise of Instagram stories, sharing multiple images in one post, following hashtags, and a weighted feeds, this was also the year of changes on Instagram. To battle those changes, some strategies that I’ve been implementing for my clients had to change as […]
What I’m talking about today is how to be honest and genuine in sharing your offerings online, without feeling totally icky about it. Self-promotion is a fine line to walk, but it can be done in an organic and thoughtful way that your followers won’t mind.
As a backbone of many online businesses, content marketing has established itself as an industry favorite topic. While many are talking about the beauty of content marketing, some of you may be confused about how this popular buzzword will work for your brand. Simply put, content marketing is creating and maintaining a two-way conversation with your target market. It’s building relationships based on a well-thought-out strategy in which you give free and valuable information to your audience.
It’s almost the end of the year and life has been busy… good, but busy! I’m a bit behind on sharing a few of these client showcases so I’m going to do my best to catch up by the beginning of the year. Today’s Client Showcase is one I’m particularly excited for as it features […]
You may have heard about “big data” and thought it was just a tool for huge corporations and businesses. Data driven marketing is something all small businesses can and should engage in, and there are a wealth of inexpensive or free tools that you have at your disposal.
Facebook is the largest social media platform in the world, and the average user checks the site 14 times per day! If that isn’t fascinating enough, then today’s post will break down some of the key ways Facebook can make marketing your local business easy and (gasp) fun through the power of social media. Want […]
As someone who’s passionate about the power of marketing tools for small businesses, in today’s post, I’m going to break down some of the reasons you should be capitalizing on the power of email marketing for your business!
Ready to dive in? Here are some no nonsense, practical reasons why email lists are worth your time.