marketing campaign

  • Using Brand Voice on Social Media with Helen Tremethick

    Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, […]

  • Behind-the-Scenes with Social Report

    No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I’ve invited Sam from Social Report on the show to discuss why no […]