Isn’t it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well.

With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool?

In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about:

  • What voice technology is
  • How businesses can use voice technology in their marketing
  • The importance of being first to market with flash briefings (and what a flash briefing is)
  • How marketers can use flash briefings to increase their chances of being the top search result in programs like Amazon’s Alexa.

I think any businesses who pioneer the way using voice technology in their marketing plans are going to be huge. One of the things Teri says in this interview is how part of branding our businesses will be figuring out what our brands sound like. Very interesting, right?

Listen to the Episode

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About Dr. Teri Fisher

Dr Teri Fisher is a Sport & Exercise Physician and Clinical Assistant Professor at the University of British Columbia in Vancouver, Canada. He is an experienced keynote speaker, educator, consultant, and podcaster, who loves sharing his excitement and passion for artificial intelligence and voice-first technology.

He is the founder of Alexa in Canada, the leading Amazon Alexa resource for Canadians. He is the host of the weekly “Alexa in Canada” Podcast (a member of the VoiceFirst.FM network) and the daily “Voice in Canada” Flash Briefing, the #1 rated Amazon Alexa Flash Briefing and News Skill in Canada, where he helps to facilitate voice-first technology literacy and helps others to discover how artificial intelligence and voice-first technology is revolutionizing our lives.

Dr. Fisher is also the Founder and host of Voice-First Health – a website and podcast highlighting the rapidly expanding intersection of Health & Wellness and Voice-First technologies.

Dr. Fisher holds a Bachelor of Science degree from McGill University, and Bachelor of Education, Master of Science, and Medical Doctor degrees from UBC.

When he's not conversing with his AI smart speakers, he can be found trying to keep up with his active wife and coaching his 2 children on the ice rink or baseball diamond.

Episode Links:


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