I started using Social Report in September of 2018. And, at that time, I was using different tools for different things. I was using a tool for Facebook, Twitter, and LinkedIn. I was using a completely different tool for Instagram scheduling. I was using another tool for Pinterest. And I was using a completely separate tool for reporting. Not to mention I was also using a tool or Evergreen content. It was a lot.
So when I found Social Report I felt like I finally found the all-in-one solution that I was looking for.
Side note: Yes, I’m an ambassador for Social Report but I was already using them when that arrangement happened.
In this blog post, I’m going to talk about a few different reasons I like to use Social Report. If you want to watch the video version, click play.
Scheduling to Multiple Profiles
I’ve got both my Social Media for Podcasts and my OnlineDrea brands connected so that I can post across multiple platforms at the same time. This is especially great when I’ve got a new podcast episode to share and I want it shared on multiple platforms. No need for a different tool for Instagram or Pinterest. It's all in one spot.
The best part is I can also connect Google Analytics so that I can see how my social media content is performing on the website. More on how I use that in the reporting section below.
Separating Client Profiles
I don't ever want client data and information to mix. And with some of the other tools out there like Hootsuite and Social Pilot, a simple mistake means you're posting the wrong information to the wrong accounts. That's almost impossible to do with Social Report's project feature.
It's as simple as adding different clients to different projects inside of Social Report so that there isn't a chance for accidentally cross-posting content.
You can also add in a client or user to a specific project and dictate what access they can have for that specific project. I like to do this with both clients and team members.
Streamlining and Automating Social Media Reporting
Running frequent reports is an important part to knowing and understanding what works and what doesn't on social media. You need these reports to understand if what you're sharing makes a difference to the bottom line.
With Social Report, I've got automatic reports sent to my inbox each month that shows me the exact information I want to see. I talk more about how to set this up inside of the Savvy Social School so check out that course if you are a member.
Social Media Post Approval
Another neat thing about Social Report is their post approval process. If you have a team or an assistant, you'll want to preview their posts before they go out. With Social Report, you can change the settings so that their posts need approval. This way, nothing accidentally posts without you viewing it.
Creating Evergreen Content Systems
Evergreen content is such a great way to be consistent on social media. And with Social Report, you can tell it what to post and when to post it.
For example, if I want to post a podcast episode every Tuesday at 7pm, I simply add in the podcast episodes with a caption to my Social Report queue. Social Report will pull from the options I've given it and post at the time I tell it to. Once it's gone through all of the posts I've added in, it will start at the top and share them again.
If you want to learn more about automating on social media, I talk about that more in this podcast episode.
Give Social Report a try. It's free for 30 days and signing up for the trial is such a great way to try it for yourself. I know for me, I felt relieved when I found it because I had way to many tools doing way too many things. It's kind of nice to have everything in one place.
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.