If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media – which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level.

This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well.

In this episode of the podcast, we talk about:

  • What “voice of customer” is and how to use it to connect with your audience
  • Market research when you don’t have an audience yet
  • How buyers awareness impacts how you write copy on social media
  • Using social media for marketing when you’re trying to reduce your social media usage

This Episode Was Made Possible By:

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Listen to the episode here:

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Memorable Quotes:

  • “It really drives the copy when you know exactly where you’re meeting people.”
  • “Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?”
  • “Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?”
  • “That’s what they’re going to connect with… with the business owner who knows what they think and knows how they talk.
  • “A big part of Voice of Customer is knowing what to take and what to leave.”

About the Guest:

Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again.

Learn more about Sara — and how to get to copy that converts — at http://www.SaraFrandina.com.


Resources Mentioned:

Joanna Wiebe
Amazon review mining
Cal Newport
Social Media Unwind
Build your own library of voice of customer data