This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background.

It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media!

In this episode of the podcast, I talk about:

  • The difference between metrics and reporting
  • Metrics to keep track of and understanding them
  • The hidden engagement metrics on social media to focus on
  • Other conversation metrics to track besides sales

This Episode Was Made Possible By:

Fanbooster by Traject
The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free.

Social Media Rockstar Framework Free Course
The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business.

Listen to the episode here:


Or listen on Apple PodcastsGoogle PodcastsSpotify, or Stitcher.

Watch the episode here:

Memorable Quotes:

  • “But we all know followers do not equal dollars in the bank.”
  • “You really want to have each metric attached to the intent of the post.”

Resources Mentioned:

Savvy Social School
Social Media Rockstar Framework Free Course

5 Types of Reporting Metrics to Consider Including in Reports