Hi and welcome to episode number 10 of the Savvy Social Podcast.
Today I’m chatting with Meg all about Facebook ads. You’ll want to take notes because every part of this interview is powerful. Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more.
Meg Brunson is not your typical “marketing expert.” She was a serial entrepreneur trying to provide a better life for her family, with no formal business training to rely on. After immersing herself into learning everything she possibly could about Facebook Marketing, she not only became a sought out expert in her niche, but was also sought out by Facebook themselves. While employed at Facebook, she expanded her knowledge and experiences, while maintaining her ability to simplify material so that bootstrapped businesses could promote like pros. The desire to be more present for her family (including 4 young daughters) influenced her decision to leave Facebook and return home to a life of entrepreneurship, where she currently leverages her insider secrets to help small businesses turn their Facebook Pages into profits through Ad management and mentorship.
QuotesThe best way to ensure that you’re going to spend more money on the platform is for you to get what you want out of you ads. - @TheMegBrunsonClick To Tweet Check (Facebook’s) media resources and other links… go through periodically and check those bookmarks. - @TheMegBrunsonClick To Tweet I encourage everybody to take the Facebook blueprint courses… that will give you the basic introduction to what you need to know about Facebook ads. - @TheMegBrunsonClick To Tweet If you have a website, get that Pixel on your website. If if you’re not planning on running ads right now… get the pixel on there now because it retains data for up to 6 months. - @TheMegBrunsonClick To Tweet Q4 is going to be the most expensive time to advertise on Facebook. - @TheMegBrunsonClick To Tweet Map out your funnel! What’s the process that your ideal clients are to take to get from where they are now to where they are an ideal client. What types of ads are going to support you as they go through the funnel. - @TheMegBrunsonClick To Tweet
Video view ads currently generate the largest audiences at the lowest cost. You can get a video viewer for 1 – 3 cents per person into that audience. It’s a really inexpensive way to build an audience of people who are familiar with you. – MegHaving the Pixel installed allows you to track the customer journey and you can see where people are falling off. - @TheMegBrunsonClick To Tweet (Boosting Posts) is like the candy bar at the checkout aisle at the grocery store. You don’t need it… but here it is… two for a dollar! - @TheMegBrunsonClick To Tweet Boosting posts is great if it’s part of your strategy. - @TheMegBrunsonClick To Tweet Don’t just “boost” a post because Facebook is telling you that post is out performing 80% of the posts on your page. It’s not a good reason unless you have a strategy for what you’re going to do with that after the fact. - @TheMegBrunsonClick To Tweet We really have to approach Facebook marketing and social media marketing the same way we’d approach any time of social interaction… it’s about keeping the social aspect in social media. - @TheMegBrunsonClick To Tweet
Facebook IQ: https://www.facebook.com/iq/
Facebook Newsroom: https://newsroom.fb.com/
Facebook Media: https://www.facebook.com/facebookmedia/
Facebook Blueprint: https://www.facebookblueprint.com/
Connect with Meg
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She’s also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.