What do you think it takes to grow from freelancer to agency?


Megawatt charisma?

Social media subject matter expertise?

None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC).

In this episode, we talk about:

  • How Nicole started (& grew) a social media agency after being laid off because of COVID.
  • Why the first step to becoming an agency owner starts with this shift.
  • Freelancer vs. agency: what's the difference when it comes to performance?
  • A peek behind the curtain of her full service agency (ALL the services she offers).
  • The 2 types of social content that are super hot right now.
  • How to get client buy-in for video content.
  • Nicole's #1 tip for getting waaay more exposure (without having to pay for it).
  • 3 social media metrics Nicole tracks for her clients to see what's working (& what's not)

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course
The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business.

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Memorable Quotes:

  • “I had to do it that way to push myself to continue to grow and develop and make decisions from a place of being an agency rather than a place of being a freelancer.” — Nicole Hamzeloo
  • “When you're an agency owner, you say, ‘This is what I can do. This is what I do. Here are the services that I offer. I don't do these things. I don't like filling these holes. And I don't take on extra things outside of the responsibilities and services that I've already outlined for you.’” — Nicole Hamzeloo
  • “Trying to be all things to all people. It doesn't work.” — Andréa Jones
  • “I do see a lot of businesses, especially since COVID hit, really looking for ways to communicate with their customers digitally because that's what we're limited to right now.” — Andréa Jones
  • “You want it to relate specifically to your audience and really pinpoint and target who it is, those specific people that you're wanting to attract and wanting to reach. So making sure that the content you're putting out there is hyper-relevant to that group of people.” — Nicole Hamzeloo
  • “We all know that with social media, the thing that you're really wanting most is the time spent with those eyeballs on your content for as long as possible.” — Nicole Hamzeloo
  • “I really do prioritize and make it a point to put my phone down and really not look at it at all after a certain time in the evening…because I really want to have that separation from being online—from social media and work.” — Nicole Hamzeloo

About the Guest:

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media


Resources Mentioned:

Raise Your Rates free training for social media managers
Check out Nicole's free Social Strategy ebook