If you’re a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can’t just jump up to the 100 lb weights. First, you have to start with that 5-10 lb range. Today we’re going to talk about how to successfully create that 5-10 lb social media post.

In this podcast episode, we share: 

  • Choosing only 1 platform to start out
  • How often you should even be posting on social media
  • Utilizing promotional content in order to grow your brand
  • Showcasing your expertise through educational content
  • Letting everyone know that this whole thing is bigger than you
  • Sharing entertaining content to keep it light-hearted
  • Engaging with your audience with quotes, questions, or controversial topics
  • Creating designs for all or some of your content pillars
  • Outlining a fuller content calendar for yourself
  • Using free tools to help you plan your calendar
  • Planning for all of your future needs and growth

Listen to the episode here:

Memorable Quotes: 

  • “I can’t just run-up to those 100 lb weights and start lifting them. I’ve got to start with those 5-10 lb weights first.”
  • “A lot of people like sharing their opinion. Everyone’s got one, and we all love sharing it.”

Links Mentioned:




Airtable Like a Boss


This Episode Is Made Possible By:

  • Social Report: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media