If you’re struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you!
In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you’re allowing your audience, your fans, and your potential buyers to trust you.
1. Teach Something
The easiest way to show that you know what you’re talking about is to teach something.
I like to do this in the form of a tip of the day. If you go to my Instagram, Facebook, Twitter, or LinkedIn right now, you would see that every Tuesday, I post a social media tip. Now these posts are NOT novels… in fact, I like to keep them short and pretty bite sized. And you can do the same thing! Write a tip of the day and show off what you know. Keep it focused on your target audience aka the people who would potentially buy from you. Think about how this tip would help them in some way. It should advance them or show them a shortcut to something they may not have known before.
Another way to teach something is to create a video tutorial! These are a bit longer and more involved than a tip of the day but tend to work really well as a Facebook Live video or a YouTube video. By walking someone through a short, step-by-step training, you’re giving them an inside peek to what working with you would be like. This is how you build that trust up before they show you the money.
Now if you want to see this video tutorial in action, I invite you to grab my free 7 step training called the Savvy Social Framework. Y
2. Participate in the Community
Ok moving on to my second way to of establishing yourself as a expert. And you do this by participating in the community.
Find little pockets of “your people” online and answer their questions. Engage with them. Chat them up. Find out what they like and don’t like. Get to know them a little bit. Participate!
By engaging and participating in the community, you’re opening the door up to someone who may not have heard of you before. It’s even better if you can answer a question they might have.
For example, I love joining facebook groups with business owners in them because they’re full of potential connections. Now, I’m not joining these groups and spamming out my links and promotions. No one likes that. It’s annoying and leaves everyone ignoring you (or worse, blocking you). What I do is engage and participate. And if someone has a question about social media, I answer it! It’s as simple as that.
Think of it as networking but in real life. You’re not a flash in the pan, you’re here to stay! So focus on adding value in what ways you can. Then when that person has a thought to hire someone who does exactly what you do, they’re more likely to reach out to the expert they know then try to Google one they don’t know.
3. Get Featured
Alright, the next way to establish yourself as an expert in your industry is to get featured! This one is tough and something that I personally struggled with at the beginning of my business. I was growing and growing in this bubble. I was sharing my expertise and answering questions and doing all the right things. But there was something off… I was talking about how great I am but no one else was.
Oops! Don’t do what I did. Instead, form some strategic partnerships who can be your advocates and shout your awesomeness from the rooftops for you.
Find businesses or brands or persons who are offer complimentary services or products and figure out a way to work with them. Maybe you can trade shout outs. They tell their audience how great you are. And you tell your audience how great they are. Usually, that’s a win win situation.
Now I want to warn you not to get featured for the same of getting featured. Make sure that there is a true connection there between you, the person who’s featuring you, and more importantly their audience.
Another cool way to do this is to do an Instagram takeover. I did this with one of my clients who sells essential oils that are ingestible. She traded Instagrams for a day with an all natural mommy blogger and it was so fun to play on social media with new audiences.
4. Be Yourself
Ok so my last tip for how to showcase your expertise on social media is to be yourself. There are enough Tony Robbins, Oprahs, and Gary Vaynerchucks in the world. We don’t need another copy cat.
You are the only you the world has. That’s what makes you different from everyone else in your niche: You are you. Focus on doing what you know how to do best. It really shows through when someone is genuinely being themselves. It’s actually what makes people like Tony Robbins, Oprah and Gary Vee stand out. They’re just doing them. So do you boo boo.
Ok so real talk: I actually think this step is one of the harder ones to follow because it requires us to really be in touch with ourselves. We have to know who we are on a deep level.
I won’t go too much into this because I want to keep our episodes here on the Savvy Social Podcast short, but try journaling or meditating. Even going on a walk without earbuds or headphones can give your mind a chance to relax which gives you the space to think about who you are and who you want to be.
So that’s it! My advise on how to showcase your expertise on social media is to teach something through a tip of the day or a video tutorial, get out there and participate in the community by adding value, find someone who complements what you do and get featured on their social media channels, and be your lovely self.
If you love the Savvy Social Podcast and you want to go deeper, I invite you to join the waitlist for the Savvy Social School. The School is a membership community of business owners just like you who want to increase visibility, growth and engagement on social media.
Connect with Andréa more:
Free Facebook Group: http://savvysocialcrew.com
Podcast Music by Alexey Anisimov
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.