Welcome to episode #8 of the Savvy Social Podcast. Today’s guest is Samantha Mabe and we’re talking all about how to optimize your website for social media.
Samantha Mabe is the owner and designer at Lemon and the Sea, the strategic website design studio. She helps the creative small business owner who is passionate about serving her clients to stand out as an expert, find more dream clients, increase visibility, and be in control of her website so she can grow her business and spend more time doing what she loves. Samantha is also of the host of Process to Profitability, a podcast about the tools and strategies entrepreneurs use to grow their businesses and serve their clients. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing websites and interviewing amazing women and her evenings watching Netflix with her husband and their dog #gambittheweshi.
In this episode, we chat about the importance of building a website that’s actionable, how to encourage people to follow you on social using your website, and the value of deepening your online connections with in real life ones.
Let’s dive in!
Listen to this Episode
QuotesI’ll join a (Facebook) group for a while. I’ll see how it goes. And if I don’t like it, I will leave it so that I don’t see it pop up in the newsfeed. -@lemonandtheseaClick To Tweet Test it out. See what works. Keep doing what works and ditch the things that don’t. - @onlinedreaClick To Tweet It’s important not to post things that are promotional all the time. Just have a nice balance of content. - @onlinedreaClick To Tweet You have to really narrow in on what your audience wants to see and what’s going to help them connect with you. - @lemonandtheseaClick To Tweet It’s this tricky balance between getting the followers on social but also keeping people on your website so that they actually take the action steps that you want them to take. -@lemonandtheseaClick To Tweet Create content for people to share then make it easy for them to do that. - @lemonandtheseaClick To Tweet
Have a library of images to share so that you never run out.
Create a list of captions that you can fall back on at any time.
Try different Facebook groups to figure out where your community is.
If you can’t get the ideas out or if creating social media content gets you stuck, don’t be afraid to hire help.
Use a combination of text, headshots, stock images, and promoted content.
You don’t have to come up with totally different content for each platform.
Combine in person networking with online networking for a match made in heaven.
Connect with Samantha
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.