Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content.

To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.

In this episode of the podcast, we talk about:

  • What epistemological method is and applying it to your business
  • An intentional repurposing strategy
  • How to use Notion for content management
  • Your role once you shift away from one on one services
  • Finding a balance between your creativity and the algorithm

This Episode Was Made Possible By:

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Memorable Quotes:

  • “How do I make something good, and make it so much better- if not great?”
  • “Instead of looking at the rules as the things I have to conform to, I look at them as creative constraints that guide me…”
  • “I’ll never be the kind of person who does what the algorithm tells me to do, but I also don’t want to be the person who ignores the algorithm. What does the algorithm know that I don’t know?”
  • “It’s not about gaming the algorithm, it’s about learning what the algorithm has to teach me.”
  • “I try to create space for being social with the content that I put out.”

About the Guest:

Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.

Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.

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Resources Mentioned:

What Works Podcast Episode 212 – Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones
Notion
Notes app

Creating Intentional Social Media Content for Your Business with Tara McMullin