A Quick Formula for Writing a Promotional Social Media Caption

If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on social media. Learn the ABC’s of writing a good social media caption and how to leave your audience wanting more!

In this podcast episode, I share:

  • The 3 W’s for Promoting on Social Media: What do you sell, Who is it for, Why does it matter
  • The ABC’s of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action
  • Tips for success at writing social media captions

Listen to the episode here:

Memorable Quotes:

  • “How can you slow your audience from scrolling?”
  • “Your reader/follower has to click on ‘read more’ or ‘view more’…so give them a reason to do so!”
  • “Your message should be memorable like a commercial jingle.”

Links Mentioned:

Social Media Success Framework – Free Course

This Episode Is Made Possible By:

  • Social Report: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
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Andréa Jones is a content and marketing strategist who helps brands and creators simplify their marketing with human-first, AI-smart strategies. With over a decade of experience, she’s designed scalable content systems, guided thousands of business owners through social media’s constant shifts, and produced resources that have reached over 5,000 students worldwide. She’s also the host of the award-winning Mindful Marketing Podcast, where she shares practical strategies for building sustainable, stress-free marketing that actually works.