Exhausted from trying to create original content for EVERY. Single. Platform?

Well, stop now.

Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode.

In this episode of the podcast, I talk about:

  • Your #1 consideration before creating content, so you get the most bang for your buck.
  • 3 strategic ways to slice, dice, and reuse your content. Over. And Over. Again!
  • What evergreen content is and is not (plus, why you should never do this with it).
  • My account managers’ secret to not only producing more content with less work but also owning the voice of our clients.
  • The Dos and Don’ts of reusing content.
  • 4 tactics for refreshing content before reusing it on Twitter, so it doesn’t get flagged.

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course
The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business.

Listen to the episode here:


Or listen on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.

Watch the episode here:

Memorable Quotes:

  • “When you can focus your energy on producing one amazing asset… then you're much more likely to produce a better piece of work than if you're trying to create content for every single platform and be original everywhere.”
  • “Sometimes as business owners, we feel like we should have this unique approach to creating content on social media. But I don't remember a post I saw yesterday, much less last week. I can guarantee you, your audience doesn’t either. So get into the habit of repeating yourself again and again.”
  • “There's so many different ways that you can leverage content… You can take this digital brain concept and really amplify it.”
  • “Just make sure it matches with the tone of what's happening with your audience. And also the state of the world… [Otherwise] your post can seem insensitive or out of place on the social media feed.”

Resources Mentioned:

Savvy Social School
Watch my Airtable tutorials
Episode 167: Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

About onlinedrea

Andréa Jones is a content and marketing strategist who helps brands and creators simplify their marketing with human-first, AI-smart strategies. With over a decade of experience, she’s designed scalable content systems, guided thousands of business owners through social media’s constant shifts, and produced resources that have reached over 5,000 students worldwide. She’s also the host of the award-winning Mindful Marketing Podcast, where she shares practical strategies for building sustainable, stress-free marketing that actually works.