It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level!

In this podcast episode, I explain the 10 ways listed below:

• Creates a custom-fit social media plan to your business

• Helps you understand and research your target market

• Provides hashtag and/or keyword optimization

• Designs tailor-made social media posts

• Writes social media captions in your brand’s voice

• Schedules your posts to go out on time

• Manages social media comments and messages

• Grows your audience by finding potential clients/customers/readers/listeners

• Creates reports that showcase your progress

• Aligns your social media with your overall marketing goals

Listen to the episode here:

Memorable Quotes:

• “A social media strategist requires minimal guidance…you’re paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan…”

• “Your social media strategy is your plan for success.”

• “It shouldn’t sound like a complete stranger has taken over your business. It should sound like YOU.”

• “Consistency is the most important thing when it comes to measuring results on social media.”

• “A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals.”

Links Mentioned:

New Mentorship Program

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.

• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media