Making Seasonal Marketing Work for Your Business with Alesia Galati

Andréa Jones [00:00:00]:
I'm a planner, but I'm here to tell you today you do not have to batch everything in your business to be consistent. In fact, if you're starting to feel like the weekly content turn is, like, never ending, there is a shift that you can make in your marketing. We're going to talk about it today with our special guest, Alesia Galati. We're going to talk all about the seasonal approach to content. And yeah, I know I'm more of a, like, weekly content cycle kind of person, but it's not, not for everyone. And this method really works, especially if you thrive on something that has this sort of cadence in your business. So we're going to get into that and more in a moment. But first, a word from our sponsor.

Andréa Jones [00:00:41]:
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Andréa Jones [00:01:19]:
I pick the best one and away I go. Saves me so much time. If you want to get on the Riverside train, check it out today, the links in the show notes and make sure to use my code, DREA D R E A at checkout to get 15% off your membership. Alesia, welcome to the show.

Alesia Galati [00:01:36]:
Thank you for having me. I am so excited to be here.

Andréa Jones [00:01:39]:
I'm excited to just be nosy and pick your brain about this as well, because this is something that I work with my clients a lot on, but it's not something that I personally do. So I love that I get to just talk to you and be like, so, what do you think? But before we kind of dive into all the questions, I want to get your kind of definition to this. Like, what do you mean when you say you have a seasonal approach to creating content?

Alesia Galati [00:02:01]:
Yeah. So I have a podcast that goes out twice a week. I have solo episodes on Tuesday and then I have Thursday guest episodes. And that can feel like a lot of content. Right. If that's my base. And even though, yes, I can use AI and all of these other things to repurpose that content in a bunch of different ways, I still have to show up eight times a month at least to have some type of content for my audience. And so just finding different ways to, especially during the summer months.

Alesia Galati [00:02:33]:
I know that beginning of school time is busy for parents. I'm a parent, you're a parent. Life is lifing for a lot of us. We've got the hunter holiday season's coming up and so finding ways to kind of batch record our content for that consistency while still holding to what is our capacity right now, which I think is the key that is missing for a lot of people as we think, oh, I have to be consistent. I have to be consistent. But like, you get to decide what consistency looks like for you and then factor in your capacity to then make decisions on how you want to show up.

Andréa Jones [00:03:08]:
Yeah, yeah, I can totally see this working for a lot of people. And even, like I said, I don't do it, but I definitely did it through both of my maternity leaves where I batch recorded all the podcast episodes. It's not my preferred way of doing it, but I definitely see the appeal because you, yes, it's intense at first, but then you kind of got to sit back and like, do other things or relax or whatever. So how does that factor in for you? Like when you're, when you're batch recording, how many are you doing at once? Like, give me all the details.

Alesia Galati [00:03:38]:
Yeah, so I did have a year long podcast where I was doing 10 minutes or less answering podcasting questions. And so that was like a completely separate podcast from my show, which was weekly at the time. And for that one, it was like, okay, in an hour I can batch record maybe four of those. I already have them mapped out. I've got the outline. I'm not someone who reads a script, but if I have an outline of like, here's where I'm going with it. I, I can kind of circle back and bring my brain back to where I'm going. And I do have clients where they do like read off of an entire script too.

Alesia Galati [00:04:14]:
So I understand that that might not work for everybody, but for me an outline works. And so I had. Okay, here are my four outlines. I could do about an hour, hour and a half. If I'm maybe a little long winded that day, or I need to change outfits in between or whatever. That looks like four or four episodes that the most I have done in one setting was eight. And that was way too much, that seems. Yes, it was very rough.

Alesia Galati [00:04:40]:
And I was like, never again. And that was actually the one that I recorded on like B roll. For I was like, all right, y' all are coming with me. We're gonna do this. Let's see how it goes. People were following along in my Instagram stories for it, so I kind of made it a test and a project that of bring some fun to it. But then I had two months off, which I think is the beauty of this is like, okay, I batched eight. Yes.

Alesia Galati [00:05:07]:
And it was kind of miserable. But then it allowed me space to think, where do I want to take this? Especially if you're someone who's maybe feeling like, I have to record my podcast again. Womp, womp. Right? Like, if you're feeling like that, instead of just saying, well, I'm going to nix the whole thing. It could just be that you need a break. And so how can you kind of create maybe three episodes, maybe four episodes to give yourself some spaciousness, to kind of tap back into the creativity, tap back into the reason why you even started? So, yeah, I've done the four in one sitting. That was good. Eight too much.

Alesia Galati [00:05:46]:
And so just finding that balance. And I had to tell my team never let me do more than four at a time. Then they remind me when I'm like, hey, I gotta do all these things this week. They're like, and you told us to tell you to shut it down. Yeah, okay. Thanks for the reminder. I hear you. Yeah, let's refocus on where I need to make this.

Alesia Galati [00:06:08]:
And then for the guesting, being able to batch my guests was really, really impactful, especially when I'm leading up to the summertime, because I live in North Carolina, it is really nice in the summer, and it can also be really hot. And so my husband homeschools our kids. We like to go on adventures during the summer on little trips, go up to the museums, go up to all the different things. And so trying to find that time while also managing a business and have me, oh, I need a guest for this week. I didn't want to have to do that. And so I did my entire summer's worth of guests in about two months before we hit summer. And it was a lot. And then I had to say, okay, so four guest interviews, especially as an introvert, four is too many in a week.

Alesia Galati [00:06:57]:
I need to actually put guardrails on my calendly so that I don't have to say no to people, but calendly can say no to them for me. And that way I'm not interviewing too many people in a week and I'm not draining myself so that by the Weekend, I'm comatose. I don't want to be like that. And so, yeah, it's really just a trial and error and then being like, okay, what guardrails do I need to set? Who do I need to hold me accountable to? Those that I don't break myself out as I'm batching.

Andréa Jones [00:07:25]:
Yeah, I feel the same way. I'm such an introvert that like I'm a, I'm a, I can be personable. I like people, but that's too much for me. And so I like that you put that right in your booking link. Um, I'm actually thinking now I should, I should adjust mine so that I don't get so many back to backs. For me it's, I don't mind having a bunch of meetings in one day, but I need at least one day with no meeting because I feel like I need to like actually get work done. And so I think I feel like there's a way I can do that. Anyways.

Andréa Jones [00:07:55]:
What I love about what you said too is the amount of forethought you had into what you're going to be doing with that free time. You're not batching just to, you know, check off a box and say you did it. You're batching because you have motivation to do so like in the summer as you, you want to be able to, to create that free time. But I do have a question about creativity as well because I find for me personally when I batch, create like that I actually have like a season afterwards. It's like I'm, I'm depleted of creativity. Do you find that that affects your creativity in other ways in your business or how do you, how do you manage that if that happens to you?

Alesia Galati [00:08:33]:
Yeah, so I think this goes into a little bit of my human design. I'm a generator and so I can crank out content left and right and be like, let's go, go. So I think that that helps with the creativity, but I think that too knowing yourself, like you said, like that really is the core of it of like, okay, if I know that if I batched and I tried this and then now I feel depleted, maybe I need to batch half that amount. So I don't feel as depleted. So I do still have space for some creativity. And there are ways to like, okay, if you want to not batch ahead, there are ways to put things in place where you can still be creative as your mind is doing other things. So like I have a shower notes pad that's like, it's a Waterproof pad of paper and a waterproof pencil. And of course, my kids took it and, like, draw all over it and wrote like, I love butts and stuff like that.

Alesia Galati [00:09:32]:
Because they're 11 and 8.

Andréa Jones [00:09:35]:
That's what kids do.

Alesia Galati [00:09:36]:
Exactly. So they, like, drew all over it. But that's a space, like, I asked it for it for, like, as like a stocking stuffer or something, and my husband got it for me. And so if I'm having, like, a shower thought, which a lot of us have, like those down times where our creativity is sparking, your phone notes app is a great place for that. You're walking the dog. You're doing other things. Even voice memoing yourself. If you're, like, driving and you can't, like, stop or pull over and, you know, type and just being like, hey, take a note of this.

Alesia Galati [00:10:08]:
Whatever service you're using for that, for those voice notes, the shower notes, there are all these other ways that we can kind of grab the creativity when it hits us. So that way we have something to go back to, especially as generators, where it's like, all right, I now have to record four episodes. Where are those notes? Where'd they go?

Andréa Jones [00:10:29]:
Yeah, I like this idea. I. I have so many notes in my Google keep that I'm like, I should really start going through them. I'm a generator as well. It's like, I never run out of ideas. It's actually like the follow through of the ideas that I struggle with. Okay, so this is a question that kind of relates to this. Something that happened to me when I was going through my maternity leave is I pre recorded all of these episodes and then something happened and I felt like my episode was out of date or I felt like kind of locked in and like, I couldn't be spontaneous and, like, create new content.

Andréa Jones [00:11:04]:
Does that happen to you? And if so, how do you navigate those situations?

Alesia Galati [00:11:07]:
Yeah, so that definitely has happened to me where maybe something big happens in podcasting, and I'm like, I really feel like I need to get ahead of this, or this episode that I recorded is no longer really relevant. So if it's not relevant, I'm 90% sure that some pieces of pieces of it still are. And so then I can go to my team and say, hey, we need to clip and cut this in a way that makes sense. Maybe I need to add a little bit to the front end, maybe I add a little bit to the back end, and then we're good to go. And so taking kind of that approach, but also giving myself Space that I'm the boss and I get to choose what I can do. Right? Like, yes, the Google sheet might say this episode is going live on this day, but that's flexible. Unless it's like this week and my team needs to work on it this week, it's still flexible. And I can say, hey, look, next week we're actually going to be adjusting and shifting some things.

Alesia Galati [00:12:03]:
And I had that happen where over the earlier this year, I got pneumonia. Now that was really frustrating because I completely lost my voice. I had to thankfully had batch recorded with a bunch of guests. This was after I had decided to move to twice a week and I was able to take those solo episodes that I did for the other podcast and have those as my bonus episodes on Tuesdays and then those guests that I had already pre recorded on Thursdays. And so I was able to take that two months off from actually talking on the podcast to take care of myself. Right. Like, you can always shift and adjust things. You can do replays.

Alesia Galati [00:12:45]:
And I think that. And this goes to social media too, right? Like when, like, oh, well, I talked about that last year. Like, it's probably still relevant, so let's just pull that episode up. We actually had a client do that this summer. Their mom was in the hospital and they were traveling a lot and they were like, look, what can we do with the show to keep it still going without having to like, stop it entirely? Because the summer is still really important for podcasts because a lot of them take breaks and we don't want to lose our audience during that time. We want to give them something to listen to. And so we were like, okay, you've had five doctors on to talk about menopause. Let's go ahead and take clips from those five episodes.

Alesia Galati [00:13:24]:
Have you do a little setup real quick. Or even sometimes my clients will have me do a little setup. Hey, we're on break real quick, but we've got these really incredible episodes for you. Five really educational pieces from five incredible doctors. Here are their names. You can go back and listen to the full episodes, but this is going to be jam packed. They did not see a decrease in their numbers over the summer by doing that. Right.

Alesia Galati [00:13:48]:
So, like, there's so much flexibility that we can use to still create the consistent content without driving ourselves insane in the meantime. Yes.

Andréa Jones [00:13:59]:
I love this so much. So I'll share how I do this too. In December of every year, I take podcast interviews that I have enjoyed, like on other people's podcasts, and I'll put them in my podcast feed, I do a little like intro, like, hey, what you're about to listen to wasn't on my show is on someone else's show. And then I'll give that show a little a shout out. So that has been a way that I can like take December's off. But I do still find sometimes with the topical stuff, like, I just have to be flexible and I do try to record ahead as much as possible anyways, but stuff happens. And the big guys do this too, right? Like, I can't remember which talk show did this. It was like one of the late night shows where the host was and they were just like, well, there's no show this week.

Andréa Jones [00:14:44]:
And it's not like, like people obviously go, oh, I wish I could watch it. But they're, they're going to watch something else anyways and they'll come back to the show the next week. So I think as business owners, sometimes we're way harder on ourselves than our community is. And especially if we communicate it, most people are, are like it. And I love that you did that for your client over the summer. Are there any other interesting ways that your clients are batching or kind of using this seasonal content approach? I'm curious what interesting things you've seen.

Alesia Galati [00:15:16]:
Yeah, so it's. We have one client where they do some, they do a lot of traveling and speaking at events. And so what they're doing is they're kind of pulling in, hey, who are these friends that I know are going to be there? Let me go ahead and record with them in person so that I have that more in person feel. Kind of taking the podcast down the road. Right. And so that's something where it's like, I'm already here, I already have this person's full attention. And these are like big names, right. Like they are on boards, they are CEOs.

Alesia Galati [00:15:47]:
They're like really high level people where you have to go through several people just to get on their calendar. So let me go ahead and snag them while I'm here. And so that's been really interesting to watch happen because the conversations for those I don't know, there's. So yes, I feel like we've moved. Yes. To a more virtual conversation style. And I'm, as someone who has social anxiety, I don't want to do in person interviews at all. I could do the virtual but like for people who, that thrive on that and really the energy is just slightly different, a little more intense and it gives the, the listener more of A behind the scenes of like, we can get real about what is happening behind the scenes with these people's lives.

Alesia Galati [00:16:33]:
More than just, oh, we're on a zoom or we're on Riverside and we're having this chat real quick and let's just check it off the box. So that has been really interesting to see. And I, I feel like people in the last few months have been shifting to more in person and wanting to meet up in person. Not for me, but for everybody else. I love it. Yeah, I think it's cool.

Andréa Jones [00:16:56]:
It's like a cool idea. Like every time there's like an event that has like, oh, you can like record a podcast. Like they have the podcast studios. I'm always like, that sounds n. And then I never do it because the same thing. Not only is it the social anxiety, it's like that you have a live studio audience. I don't know how I personally would feel about that, but you know that I'm not saying never. Just right now, not on my bucket list.

Andréa Jones [00:17:21]:
I love it for other people though, and I think it could be really interesting too, especially depending on your setup to really use that as like a content creation moment. Like, you can create so many behind the scenes videos and photos to kind of like share the show. But for the rest of us who are virtual, what are some of the ways that you take this batch content and then repurpose it so that you know you're not just having a podcast be a podcast, but you're kind of using in other areas of your marketing?

Alesia Galati [00:17:49]:
Yeah. So we're taking podcast episodes and not just for myself, but for our clients as well. We turn them into those short clips. Right. Like those, those really key moments that we use tools like opus clips, which is very easy to kind of throw. Here's my YouTube video. Have fun. And then of course you got to edit them a little bit because not all of them are real gold, but they're at least a starting point.

Alesia Galati [00:18:13]:
So video clips for YouTube. LinkedIn is now doing a lot of those. Like a whole section for video shorts and stuff like that. Instagram Reels, TikToks, et cetera. We'll run it through like an additional software to see like what are those really highlight moments creating, creating those static posts with the person's face that they feel and try to keep it as neutral colored as possible so that they are excited to share. Like if their brand is hot pink and ours is green, we want to make sure that it still like doesn't look weird on their feed. Because some people care about that stuff. Taking the episodes, and this is something that we've been doing a lot more this year, is turning the episodes into educational carousels or on LinkedIn educational PDFs.

Alesia Galati [00:19:02]:
So that way people are like, it's not just, hey, new episode, who dis? Cause I feel like that's what social media has become with podcasts. Just the way that social media users consume content has shifted. Five years ago it was easy to say, hey, go check out my podcast. And people would now not so much. So how can we at least keep people on the content, saving it, sharing it, enjoying it, and then saying, ooh, I might want to listen to this episode or, or save it into their feed for later. So taking it and saying like, okay, here are three things that Alesia talked about on how to batch record your content if you're feeling overwhelmed. Step one, do this. Step two, do this.

Alesia Galati [00:19:40]:
Step three, they're easy content for people to save rather than just being like, new episode, here's their face. Right? Yeah, so we're doing a bit of that. I'm turning it into blog posts, turning it also into LinkedIn articles. There is something beautiful happening on LinkedIn with this, like LinkedIn subscriptions and LinkedIn newsletters to really be able to just kind of grab that audience. One LinkedIn SEO is better than your website SEO because Google trusts them a lot more. But then also it goes directly to the person who subscribed to your newsletter, right to their inbox. So just keeping it as simple as possible to meet this person exactly where they are with the content so that, okay, maybe they don't listen to the episode, but they're still getting your content. You're still top of mind and they're still getting some type of educational content from you.

Alesia Galati [00:20:39]:
And then also giving yourself kind of, I want to give everybody permission. You don't have to do full length episodes. You can do 10 minutes or less. And answering a question. Here's something that I'm thinking about right now. If you're feeling like everything feels redundant, I'm already talking about a million different things. Like, just shorten them. They don't have to be interviews, they don't have to be super long.

Alesia Galati [00:21:04]:
You can keep it super simple and it makes the repurposing a lot easier. Another place that I think people are sleeping on, that I think we can use to repurpose our podcast is Pinterest. And I know this is like the. But it's Pinterest. I go there for like whatever else. There are people Searching for your content on Pinterest. I had someone reach out earlier this year. She sent me a DM and she was like, alicia, I found you on Pinterest.

Alesia Galati [00:21:32]:
I binge listened to your episodes during a, like, road trip with my family. I ended up taking your tips and tricks. I launched my own podcast and I was able to use that podcast to interview, like, she had been kidnapped when she was younger. And she was able to use the podcast as a way to interview the like, SEAL team that went in and saved her as a child. And like, now she's doing a meetup with them to, like, them see her as an adult. And I was like, what? That's wild. Wild. So, yeah, like, you never know these different places that people are absorbing your content.

Alesia Galati [00:22:09]:
So and that's why I think, like, be in all the places, but, like, make it as seamless as possible for yourself. Use tools like AI, use people like myself who, like, can do all the things for you or just keep it as simple as. All right, what are three places that I can focus on right now? And I'm going to double down on those three places. Maybe it's not LinkedIn, Instagram, TikTok and your blog. Maybe it's just your blog, which then you have an automation to go to Pinterest. Cool. Then that's two done with just one thing, right? Like just finding ways to be strategic with it. Because like you said, we don't have to do all the things we are so hard on ourselves.

Alesia Galati [00:22:47]:
Pick three, focus on those and then go from there. If you feel like you need to shift.

Andréa Jones [00:22:52]:
Yes, I'm over here taking notes because.

Alesia Galati [00:22:54]:
I love this so much.

Andréa Jones [00:22:56]:
I think sometimes too, we, we make it too complicated, right? We think we have to have custom content for every single placement, every single channel. And you are creating a custom experience. Experience. You know, with LinkedIn, you're doing something with the articles. With, with Instagram, you're turning into carousel posts. You are creating kind of optimized content for each platform, but at its core, it is repurposed based on that seasonal batching that you've done. You've done all the hard work for.

Alesia Galati [00:23:24]:
Right?

Andréa Jones [00:23:25]:
And I love that. I love that. I think we need to lean into that more and more because this content creation game can really feel heavy sometimes and it doesn't have to be, which I really like. Speaking of heavy, one of the biggest questions that I have from people whenever, whenever we're talking about content creation is burnout. I feel like there are so many content creators these days who Are sharing, you know, I'm burnt out and taking a break. I'm burnt out for this and that reason. Or I need to step back. And I think it's pretty common kind of challenge we all bump up against.

Andréa Jones [00:23:56]:
How do you deal with that in your business?

Alesia Galati [00:24:00]:
Yeah. So really assessing. All right, where do I want to go in the next six months? And I mentioned this to you before we hit record, but, like, I'm actually taking a break from promoting my business or talking about the podcast on any social media platforms for Q4. Part of me was, like, terrified. And there was a lot of, like, well, my guest, I said I would promote them on these places and I said I was going to do these things. And it's like, I'm still going to provide them with the assets that they can use if they want to. But I do not enjoy being in these spaces. I don't seek it out.

Alesia Galati [00:24:40]:
I don't have fun there. How can I make this more enjoyable and actually see results? Because, like I said, these social things, like, they're not getting the results that I want or I need the. So how can I adjust my focus? So, yes, still create the content, still batch record, but be able to show up in a way that feels good for me, but then also giving yourself permission. Like, we have a client right now. She's going on a break, probably for a few months to reassess. She was like, I don't love what I'm doing anymore. I've been doing this for four years, been with me the whole time. And like, I love that, and it's been great.

Alesia Galati [00:25:18]:
And. And I just don't. I don't think I can have another conversation like this again with these people on my podcast. Something has to shift, and here's the direction I'm thinking, what are best tips for going forward? It's like, yeah, it sounds like you need a break, and it sounds like you need to reassess what it is that you want the podcast to do for you. And if that means you pause for a few months and come back, does that mean that you move completely to substack and you just write, like, what does that look like for you? And then you get to decide what that looks like. Maybe you need to turn your podcast into a seasonal show. I know for my hobby podcast that I have, it's like five months on, one month off for each season. And that just gives me space.

Alesia Galati [00:26:08]:
Like, okay, deep breath. What are we doing? Right, right. Like, and it's for funsies. So I have to approach it that way. Like, it's not something that's building my business or growing it. And so just taking a moment say, okay, what are my goals? What am I trying to achieve in the next six months? Does this still feel good? Does this. And, like, really be. Be real with yourself? Is this achieving what I need it to achieve? Are you still enjoying the conversations that you're having? If you're not, then that might be a very big sign.

Alesia Galati [00:26:40]:
If it's. But I'm enjoying the conversations, but it's not achieving the goals. All right, you need to sit with someone who's maybe a strategist like myself, where they can, like, really talk through. All right, here are some things that you can be a little more strategic with it and get the results that you're trying to get, but it doesn't necessarily mean that you have to stop it completely. You just need to be clearer on who you're talking to. Right. So there are little tweaks that you can make. But really, just saying, like, does this still feel good? Yes.

Alesia Galati [00:27:05]:
Okay, cool. What do I need to shift for the next six months to focus and get the results, or does it still feel good? No. Then what do I. What needs to happen from here and just being honest with yourself, and that's okay. Right? Like, I think a lot of us start our podcast thinking, I'm going to do this for the next 50 years. I mean, I don't want to do it for the next 50 years. Yeah, look, I have to keep creating content. Like, you can still create content and still be consistent, and it could just be as simple as.

Alesia Galati [00:27:38]:
All right, I'm pausing the podcast and I'm stopping it. And then let's go back to my first solo episode, and that's gonna be the content for next week on these social media platforms. Like, you could still reuse all the content that you've already created and still just stop creating new every week. Like, you get to decide what that looks like. Yeah.

Andréa Jones [00:27:58]:
And I honestly think that this is the biggest challenge with Burnout is that we don't even take the time to decide until it's too late. And I think that's where Burnout comes from. Where, you know, we have been doing the podcast for however many years, and then we're not even paying attention to the signals that our body is sending us, or even signals like your client, who, you know, she recognized she didn't want to have these conversations anymore. And so I feel like we're not paying attention to those signs, and we just keep pushing through because of whatever.

Alesia Galati [00:28:27]:
We think we should.

Andréa Jones [00:28:28]:
And I love that you're intentionally taking, like, moments to check in and be like, is this what I want to do? Is this where I want to go? And, you know, I gotta talk to you about pausing social media because, yes, honestly, people always apologize to me. They're like, oh, I'm so sorry. Cause, you know, social media is my background. However, I love it when people do this. I think it's great to intentionally go, I'm gonna take a break. Same reason I feel like people wait too long and then they end up deleting Instagram off their phone. And they're like, I never wanna do this again, ever. And it's like, okay, like, now you've gone to an extreme level because you haven't been reading the signs all along.

Andréa Jones [00:29:04]:
Um, so I love that you're like, we're gonna test this out, and then we're gonna see if it works for us. What I'm curious about is, do you know if it's gonna be a good test or a bad test? Like, do you have, like, an internal, I don't know, systems check where, like, at the end of Q4, if you go, okay, that was good, I'm gonna come back. Or, okay, that was good. I'm never coming back again. Like, how do you. How will you know?

Alesia Galati [00:29:26]:
Yeah, So I think I would take it quarter by quarter. I'm not really someone who's like, throw the whole thing out ever. I'm usually like, let me just pause it for a second, see how I feel. And then maybe I only come back with one.

Andréa Jones [00:29:39]:
Right?

Alesia Galati [00:29:39]:
Maybe it's just LinkedIn that I focus on, or. Or maybe I shift to substack. I don't know. We'll see what happens. But so my kind of assessment is, all right, if I'm not doing social media, which is not getting. Has not gotten me results for my business since probably 2023, I want to say then, like, why am I doing it? Right? Like, I could easily just create a 9 grid. Here's how you can find me. Here's.

Alesia Galati [00:30:04]:
And I'm not deleting all the past content. It's just something to look pretty at the top. That's it. Here's where to find me here. That's where to connect with me. And probably could even be a three grid, now that I think of it. Keep it simple. Like, keep it super simple.

Alesia Galati [00:30:17]:
And then here's where you can sign up for my freebies. Here's where you can check out my workshops. And instead have my team and myself focusing on what are the things that are currently getting us results. Guesting on other podcasts and being a speaker in communities and doing workshops in communities. Okay. And I actually get a ton of fulfillment. And at the end of it, I'm like, why don't I do that more? It always happens every time. And so, like, let's do that more.

Alesia Galati [00:30:45]:
Let's be in community. Let's share the knowledge that we've been accruing over years and be able to help and support people in a really effective way that can also drive business results. Cool. So at the end of Q4, if it still feels like, all right, I'm getting the. I'm getting the slots, I am getting on the podcast, I'm seeing spikes in my podcast listenership, which typically happens anyway, when you're a guest on other podcasts, you'll see people moving to the podcast. Then does it make sense to go back? Probably not. And if there are people that I'm like, yes, I'll share your posts on social media, then I can do that.

Andréa Jones [00:31:26]:
Right.

Alesia Galati [00:31:26]:
If I so choose. And I have that flexibility because I'm the boss and I get to choose if I want to do that or not. And, like, we're not completely saying, okay, Nick's YouTube or Nick's Pinterest or these other places where I'm still seeing people finding me and engaging with me. Like, no, those are places that we're still. All right, put the reels up, Put the short videos up. Put that stuff up. The blogs are still there. All of this stuff is still happening in the background.

Alesia Galati [00:31:53]:
And I'll have all those shorts to put up on Instagram if I so choose at a later date. But, yeah, Instagram, I don't bother with TikTok at all just because my brain can't handle it. But Instagram, LinkedIn, and Facebook, just gonna be done for Q4, and then we'll see how that goes.

Andréa Jones [00:32:13]:
Yeah, I bet it feels like a little bit of a relief, too, to be able to make that decision. And I think. I think it's important for the listeners to hear this experience because I have a different experience. I view things from a different lens. I don't see myself ever quitting fully social media, but I definitely have left apps like X, formerly known as Twitter, no longer is in my Rolodex, if you will. But I think that it's good to hear when people, this is the decision I'm intentionally making in my business. And here are the outcomes that I'm looking for. And everything's.

Andréa Jones [00:32:46]:
Literally everything we do in business is a test anyway. Like we're always just trying it out. Try it out, see if it works for you. I love this. Okay, so for the people who are listening who are like, I need more Alesia in my life, I know you have a free guide that's 15 ways to improve your podcast. Tell us about it.

Alesia Galati [00:33:01]:
Yeah, so it's a quick, easy, downloadable. I go through 15 different things that you are probably not doing, at least 10 of them that are going to help your podcast get the results that you're looking for. And so, yeah, it's super easy downloadable. You just sign up on my newsletter, go to help my pod because spelling my name is spelling Galati Media. It's just too much sometimes. Just go to helpmypod.com super easy and you can grab that downloadable.

Andréa Jones [00:33:31]:
Yes, I love that. I'll have that link in the show notes onlinedre.com 381 Alesia, thank you so much for being on the show today.

Alesia Galati [00:33:38]:
Yes, thank you for having me. I appreciate it. This was so much fun. Yay.

Andréa Jones [00:33:42]:
And thank you, dear listener, for tuning into another episode of the Mindful Marketing Podcast. Guess what? This is the last time you can join the Mindful Marketing Lab. I know it's sad, but if you want to join in for our final farewell year of the Mindful Marketing Lab, come on in. Check out the page on the show notes, but also know I'm teaching a workshop tomorrow. It's free for everybody. It's a social media launch workshop. And yes, we'll talk about launch during the holidays too. People keep asking me.

Andréa Jones [00:34:08]:
Yes, we'll talk about the holidays. Come to the free workshop. See what you get when you join the farewell tour of the Mindful Marketing Lab and just get some free awesome content. I'd love to see you there. And I'll see you next week for another episode. Stay tuned for that. Bye for now.