Let’s talk about the latest buzz in the social media world: Instagram Threads. Yep, it’s the new platform that's shaking things up, and if you’re wondering whether it’s worth your time, I’m here to give you the scoop. Because let’s face it – nobody has time for another social media app unless it’s gonna help grow the biz, right?

What is Instagram Threads?

So, you know Instagram – the land of pretty photos and reels? Well, Threads is like its little sibling that’s all about text-based conversations. It’s Instagram’s answer to the classic “How do I get my thoughts out there without trying to look picture-perfect all the time?” It's like a microblogging app where you can share updates, thoughts, and insights that go beyond your usual IG captions.

Basically, it’s a space where you can connect with your audience in a way that feels more personal, more conversational, and a little less, “look at my perfectly staged office desk.”

Why’s It Called Instagram Threads?

Great question! So, Instagram Threads is a separate app from Instagram but still very much part of the Instagram family. It officially launched in July 2023, and the idea was to create a platform that’s all about conversation and real-time engagement. That's where the “Threads” name comes from—each thread is like a mini-conversation you start, and others can join in, share their thoughts, or just keep scrolling (we've all been there).

And here's a fun fact: the CEO of Instagram, Adam Mosseri, also happens to be the CEO of Threads. This means Threads isn’t just some random side project – it’s a core part of Instagram’s vision for the future. The two platforms are closely linked, so your Instagram followers can follow you on Threads without jumping through a bunch of hoops. That’s why, when it comes to business, using Instagram Threads can be a seamless way to expand your reach and connect with your audience in a more conversational way!

Why Should Business Owners Use Instagram Threads?

I get it – you’re already juggling enough platforms. But hear me out: Threads could be the tool that brings a fresh, authentic vibe to your marketing strategy. Here's why:

Build Authentic Connections: As business owners, we all know that connection is everything. The Threads app is designed for those unfiltered, in-the-moment conversations that let your audience see the real you behind the brand. It’s perfect for sharing those behind-the-scenes moments, quick tips, or even a bit of humor about the day-to-day grind of running a business.

Stay Top-of-Mind: With Instagram Threads for business, you can engage with your followers on a whole new level. It’s an opportunity to pop into your audience’s feed more often, remind them you exist, and let them know what’s going on in your business in real time. Kinda like dropping by to say, “Hey, don’t forget about us. We’re still awesome.”

Perfect for Thought Leadership: This platform is a great place to share your industry insights, quick business tips, and even those random lightbulb moments you get at 2 a.m. when you’re definitely supposed to be sleeping. It lets you position yourself as the go-to expert in your field without the pressure of making everything look polished and perfect.

Boost Engagement with Your Existing Audience: Since Threads is tied directly to your Instagram account, your followers are already there! That means you can build on your existing audience without having to start from scratch (hallelujah). And since the platform is still fresh, it's a prime opportunity to get in there early and make an impact.

How to Get Started with Instagram Threads for Your Business

Now, before you start panicking about “another social media platform,” let me just say this: You don’t have to be everywhere, but you do need to be where it counts. And right now, Threads is shaping up to be one of those places.

Start by testing the waters: Share behind-the-scenes moments, quick tips, or your thoughts on industry trends. Don’t overthink it – this isn’t the place for perfection.

Engage with your audience: Ask questions, reply to comments, and treat Threads like the digital networking event that it is.

Join my Threads Workshop! If you’re ready to dive in and make this app work for you (instead of just adding another item to your to-do list), then you definitely want to check out my upcoming workshop. We’ll be covering all the juicy details on how to leverage Instagram Threads for your business, create engaging content, and grow your brand without losing your sanity.

Final Thoughts on Instagram Threads for Business

I know, I know – the idea of adding another platform to your marketing mix might sound exhausting. But honestly, Instagram Threads is an exciting new way to connect with your audience on a deeper level, build trust, and share the heart and soul behind your brand.

So if you’re ready to be ahead of the game and make Threads work for your business, come join my workshop! Because let’s be real – you deserve a marketing strategy that actually feels fun again.

See you on Threads (or at the workshop)! 😉

👉🏾 Up Next: How to Optimize Your Threads App Profile for Business.

About onlinedrea

Andréa Jones is a content and marketing strategist who helps brands and creators simplify their marketing with human-first, AI-smart strategies. With over a decade of experience, she’s designed scalable content systems, guided thousands of business owners through social media’s constant shifts, and produced resources that have reached over 5,000 students worldwide. She’s also the host of the award-winning Mindful Marketing Podcast, where she shares practical strategies for building sustainable, stress-free marketing that actually works.