The Art of Podcast Guesting with Sam Brake Guia

Andréa Jones [00:00:00]:
I'm a let y'all in on a little secret. One of my favorite ways to get new clients is not the way that you're probably thinking. It's through podcast guesting. I distinctly remember a time where I was featured on one particular episode that directly led back to dozens and dozens of clients in my business. And I'm excited to have Sam Brake Guia come on the podcast today to talk to us all about podcast guesting so that you too can get clients from your podcast. But first, I wanna share a little word from our sponsor. Riverside is the all in one podcast recording and editing tool that I use for this right here show. I use it to edit not only the audio in the video, it is like chef's kiss, magical, making the entire process so, so easy.

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Andréa Jones [00:01:25]:
Sam, welcome to the show.

Sam Brake Guia [00:01:27]:
Hey. Thank you so much for having me. It's fantastic to connect again. It was wonderful having you on my show. And, yeah, I'm so happy to be here.

Andréa Jones [00:01:36]:
Yes. I'll put that link in the show notes, y'all. Go listen to my episode on Sam's show too if you wanna learn more about my approach to podcasting and podcast guesting. But today, I'm so curious to pick Sam's brain on this. Because about six months ago, we did a roundtable with some PR experts about podcast guesting, but I got a lot of requests on Underhill. What do we actually say in the episode? So we're gonna cover that in today's episode as well. But first, I kinda wanna get a a bit of your background, Sam. How did you get into the the world of podcasting?

Sam Brake Guia [00:02:07]:
Yeah. It was quite random, actually. I ended up in Medellin, Colombia randomly because I just left The UK, spent eight months traveling through Mexico and US and Central America and just found a place I liked it, enjoyed it. I had to find some sort of work while I was there. And I ended up in an internship at a media company that led to a job, and then I discovered podcasting. I really loved consuming podcasts. Fortunately, I got the green light from my bosses to say, hey, I want to start a podcast at this media company. I got some big guests early on, and that really propelled me very quickly into podcasting.

Sam Brake Guia [00:02:46]:
I produced and hosted podcasts for this media company for a number of years in 2021. I actually went part time there to work the other part time the the other half of my time at a guest booking agency, and I worked there up until 2024, which is when my wife and I launched Podwrytten, a podcast guest booking agency for health and wellness businesses and professionals. And, yeah, we have been super active in that space ever since, and I really love what I do.

Andréa Jones [00:03:15]:
Yeah. Oh, that's so cool. I love that this, kind of, like, nomadic lifestyle led to the online business. I hear that happening so often. It's kind of like birth a little bit from necessity and then the passion comes there. I love that. So since you work with a lot of people, kind of booking them on podcasts, as your clients are preparing for guest appearances, what are some of the mistakes that they make as they're getting ready, and how do you help them avoid those mistakes so that they actually get clients from that guest appearance?

Sam Brake Guia [00:03:46]:
Yeah. So I think something that people trip up a lot of the time with is not really knowing the podcast that they're about to go on, not doing the research. So one of the ways that we, like, avoid that with our clients is we prepare interview preps. So we produce an interview prep where it's, like, facts the the TLDR facts about the host. We've got a summary of the podcast, like, past episodes they can check out. We show them the pitch that we sent. So we have, like, a full rundown. Obviously, that's great if you're working with an agency like us and you have that provided.

Sam Brake Guia [00:04:15]:
But if you're doing it on your own, then I would definitely say, like, do that leg work yourself. Just check out, like, who the audience is speaking to. Understand, like, the vocabulary that they use so that you can use that vocabulary when you're on the show and understand what they've spoken about before so you can offer fresh insights so you're not just repeating what everyone else is saying. So I would definitely say leading up to it, yeah, do your research. I know that's super basic, but that's that's the best thing. And also, I would say just when it comes to vocabulary, if I could be super specific, sometimes I'll go on a show and the show will be about health coaches rather than saying, like, oh, listeners can use these techniques to do this. I'd be like, health coaches might use social media, but podcast guesting can be really effective for health coaches. Just like specifically showing them that you're talking to them, I think, is just one small step that you can take to gear your information to the audience.

Andréa Jones [00:05:10]:
Okay. I know you said this was a small step, but y'all, I'm gonna, like, ask you to write it down, underline it, highlight it because I think it's huge. Like, I as as someone I've been on both sides of it. Right? Like, I've podcast guest ed. I've had people pitch me. And the amount of pitches that I get for our show that are literally just copied and pasted, no contact. I got one, last week from a doctor. Nothing against doctors, but he, like, was a prostate doctor and wanted to talk about, like, his research in, like, prostate cancer.

Andréa Jones [00:05:43]:
And I was like, what does that have to do with marketing? Like, I'm like, good on you for what you're doing, but literally has nothing to do with me. And so I feel like the frustration from the host too, like, that's sometimes your first touch point with this relationship that you're building. It it can be frustrating. So I let like, I I know you said it was a small thing, but I'm like, no. This is huge.

Sam Brake Guia [00:06:03]:
Yeah. Absolutely. I once had a a pitch for rave clothes on my podcast. And my podcast is all about podcast building podcast growth and podcast guesting, and someone's trying to sell clothes for raves. So yeah. I understand.

Andréa Jones [00:06:17]:
Yeah. See? Pay attention, people. Okay. So I want I do wanna talk about the relationship piece of it because when you're going on a podcast, it's you're asking a lot, from that host. They're trusting you. And so how do you go about building relationships and nurturing connections with these hosts where you're you're showing up on their show?

Sam Brake Guia [00:06:38]:
So I would say think about how you can add value. If you always have, like, a a value, you're looking to give value and not necessarily always looking to take, but definitely like over delivering value, especially if you're going to look to get something back. And what this could look like is just thinking about like, how can I help them get closer to their goals? And could that be like introducing them to a new potential guest? Maybe you know someone in your network who would also be a great guest to them. Maybe they would be a great guest on a show that you know. Like, so one thing that I do whenever I try and connect with someone, I try to understand, like, if I would be a good guest for their show or if I can deliver a guest a good guest for their show and then just keep that ball rolling. If they connect you with someone, then think about who can I introduce that person to and who could might I be able to pitch that person to as a guest? So I think just always having in mind, like, the ways that you can give value back to them and do the and have that in mind before you get on the show. Like, so just have a think about, like, okay. If this call goes well, at the end of the call, could I say, I actually know someone that you might like.

Sam Brake Guia [00:07:41]:
I and then maybe give them a quick summary. And then you can just, like, send over some more details afterwards and allow them to check out. And one tip on that, I would say, make sure that you run it by them first and you get their approval and then go to the other person and directly speak with them. Because sometimes I've had this situation where someone said, like, they haven't even asked me first if I think I would be a good fit. I just get dropped in an email with some random person, and they're like, I think you two would make a great collaboration. And that's nice. Like, I appreciate them thinking about me, but I kind of want to avoid that awkwardness of me being like, I don't think this is a good fit because I've had that before where it's it's been maybe been a direct competitor or it's been someone that's, like, off topic or not quite right, and you just have to be like it puts you in an awkward spot. So make sure that you speak to both of those those people individually.

Sam Brake Guia [00:08:30]:
And then if they both say yes, it's kinda like Tinder. They both they both swipe right on each other, then you're like, great. I'm gonna match you up. So that's that's, yeah, one one piece of advice. Also think about maybe upcoming events that you have. Like, if you're going to do, like, a workshop and you think this person might might make a great guest for my workshop or maybe you're gonna have a panel discussion, think about, like, upcoming events in your calendar that you might be able to invite them to. Or Or even if you're going to a live event, that that works really well. And if you don't have anything coming up and you wanna kind of extend this relationship and you want to create something, consider doing an Instagram live or a Facebook live, and that could be a great way of just taking things beyond the podcasting connection.

Andréa Jones [00:09:13]:
Yeah. I love this because it's all it's all relationship building. And I may have to steal that Tim Tinder analogy because I often use this, like, dating analogy. Right? Like, even when you're sending out pitches, it it is a lot like dating. Like, some people will be like, yeah, sure. And some people will ghost you, never respond. And, you know, some podcasts you get on and it's like instant connection. And some podcasts you get on, you're like, ugh, that felt awkward.

Andréa Jones [00:09:36]:
You know, like, it it's just human it's humanness at its core. So, like, make sure both parties swipe right and, yeah, let's be freaking humans over here. I love that. So what about the newbie? So the people who are new to podcast guesting and they're what what are some things they should consider when they're headed into that that first podcast interview to make sure that they are putting their best foot forward?

Sam Brake Guia [00:10:02]:
Yeah. So again, beyond doing the research, I would say if you're maybe lacking some confidence, maybe just try and do some, like I mentioned before, Instagram live. So I've interviewed some hosts that before they even became podcast hosts, before they did podcast guesting, they just did some Instagram lives, which in my opinion is scarier because it's live. So I don't know if I would choose that, but I've heard that some people prefer that. So that is an option. And also I would say go for some really small shows. Like, if you're struggling with knowing what to say and how you present yourself, like, it's like anything. With more practice, you will get better and you'll become more confident, more capable, and more competent at what you're doing.

Sam Brake Guia [00:10:45]:
So purposely seek out shows that look like they don't have many listeners. Like, you might not get in front of many, listeners, of course, but at the same time, it's like a practice run for you and you just get the chance of jumping on a show and just recording and, yeah, just consider them as like practice runs. And maybe when you feel like you're ready to level up, look for shows which are potentially higher. And by higher, I mean, like, look at the Apple Podcasts ratings. Maybe when you start out, just go for shows which have like one, two, three, like, what single digit Apple podcast ratings. And then if you feel a bit more confident, then go after shows with ten, twenty podcast ratings and just scale up and then keep scaling upwards. And another benefit of this is the more credibility that you build, the easier it is to kind of build this momentum. So if you do get on a couple of shows, then you're able to say, like, in your future pitches, PS, you can check me out on these shows.

Sam Brake Guia [00:11:43]:
And this is something that we do, at PodWritten where we will try and get our clients on, like, top 2% shows if they're just starting out. And then we'll get them on top 1.5% shows. And I'm talking about global downloads here, which anyone can check on listen notes. So you go to listen notes, type in a podcast name, and you'll see where it stands in the world for global downloads. And we kinda do this scaling up thing because you'll want to start off small and gradually work your way up the size of podcast. And by the end of it, we're able to get them on top point 5% podcast because we can say, like, you can check them out in these top 1% podcasts or top whatever podcasts. So I would say just be okay starting small, know that you're going to get better, and work your way up. As when it comes to, like, actually being on the call, I would say feel free to take pauses and just don't get too much in your head about what you're going to say.

Sam Brake Guia [00:12:37]:
Just try and let it flow. That's probably my best advice.

Andréa Jones [00:12:41]:
Yeah. I think you're so right. It just comes with practice. Like, I was talking to someone the other day about this because I'm very introverted. Like, people are always surprised by this because I have a podcast that I talk for a living. However, I'm introverted y'all. Like, the only reason I can show up for this stuff is because I've literally been doing it for twenty years. Like like, that's the only way.

Andréa Jones [00:13:01]:
That's the only way. It's like practice and repetition. And, to me, it's like, you know, let's say you're gonna apply for something like a a TED talk. You don't just, like, show up with no background in speaking. Right? They wanna see the other talks that you've had, the practice. They wanna see other things. And so I think all of this kinda builds into just your marketing ecosystem. Right? Like, the more you practice your talking points, your stories, how you show up, the better it'll be and the higher the chances you have of getting those big bookings.

Andréa Jones [00:13:31]:
But one question I have for you is something that I thought early days that I wanna get your opinion on. So I used to over prepare for podcasts. I don't now because, again, I have my talking points. But I used to, like, literally get the questions beforehand and write out all of my answers in bullet points, but beforehand, which honestly made me more nervous. But I'm curious, like, what are your thoughts on, like, notes or guidance or bullet points for during the podcast episode?

Sam Brake Guia [00:13:59]:
Yeah. So I think this varies from person to person. You kind of need to it's a part of the practice thing. Try out different methods. Like, I have bullets. I've got bullets right here in front of me on the screen, but I'm not actually really reading them because I always find I just drift away and actually I know my stuff, so I I don't really need them. But again, that's come with practice and a real passion for my work. So that works like that.

Sam Brake Guia [00:14:22]:
But just find your own method. I would say some people might want to write it all out. Some people might want bullets. Some people might want to go without. Certainly, test how you work beforehand. So jump on a Zoom call with a friend and just experiment with different ways and just run through the interview as if it's like the actual interview yourself. Like, sometimes my wife and I, when I'm practicing for a live, a live presentation or a podcast interview, maybe I'm giving a talk about a topic which is somewhat new. Like, I know it, but I've not, like, gone on podcasts or or given lots of presentations on the topic.

Sam Brake Guia [00:14:58]:
I'll just sit there and I'll run for it as if I'm giving the presentation to her and we just run for it together. So find out what works for you because I don't think there is a one size fits all approach when it comes to, like, yeah, having notes or not having notes.

Andréa Jones [00:15:14]:
Yeah. Okay. Fair answer. Fair answer. I was expecting to be, like, eviscerated in that one. Like, no notes. But I like this. Like, find what works for you.

Andréa Jones [00:15:21]:
It's totally my vibe. What about okay, so what about the end? Like, the call to action, the big moment where you're you're coming to the end of the podcast and the host says, you have, you know, five minutes. Promote yourself. Like, what what are we putting in that, like, in slot?

Sam Brake Guia [00:15:37]:
Yeah. Definitely. I will say this. So what you should be doing beforehand is even, like, planting seeds. So you should, at some point, if you have, like, a good call to action, if you know where you wanna send your listeners, kind of, like, find a way organically to mention that. So this isn't a great example because it's not too organic, but obviously we're talking about podcast pitching. Almost always when I'm on a podcast, people say to me, like, what how can how can our listeners, like, write a good pitch? And one of the first things I say is, like, I'm gonna explain to you how you can write a good pitch, but just so you know, I'm gonna give away a freebie at the end which includes, a pitch script. So it's a pitch template you can use and you can personalize it yourself.

Sam Brake Guia [00:16:21]:
There's also a follow-up template. So I'm gonna tell you how to do it, but don't worry. At the end of the call, I'm also gonna give you something which you can take and you can basically personalize yourself. I'm gonna do that today as well. And you could just like sprinkle that in. Yeah, I know. Right? So, like, I would definitely say before you get to your call to action, make sure you're kind of setting it up beforehand. And then once you're at your call to action, keep it short and sweet.

Sam Brake Guia [00:16:47]:
Like, what I try and do really is just send people to the the freebie that I mentioned, the the four week guide, which contains that pitch template that I mentioned, and also LinkedIn. I don't list off loads of social media. I don't list off lots of places because you kinda get this choice paralysis where they're like, oh, well, where's where's the best place to follow you if, like, they've listed so many places? And it's kind of like, I feel somewhat like your strategy where you've mentioned so many people feel that pressure to show up everywhere. People also feel that pressure on podcast to, like, name everywhere that they can be found because it's like, oh, well, what if I miss one? Or what if, like, I'm not showing up in that right place? But just keep it short. So I would say, yeah, like, send send them to just one or two places max ideally.

Andréa Jones [00:17:32]:
Yeah. I like that little, like, freebie teaser. But I will say the other thing that I've noticed even in this interview that we're doing is, and again, Meta, but you you refer to your work a lot. Right? You talk about, you know, here's an example with a client. You specifically mentioned health businesses and health coaches a couple of times. You've talked about you've talked about your work, and I think that's part of it too. It's something that I do instinctually, but not a lot of people do it. Right? So I'm wondering, like, how do we how do we make sure that we're doing it without overthinking it? And, again, I don't have an answer for this myself because I I do it instinctually, but I I know with the the clients that I work with sometimes, you know, from from the agency perspective, we're getting the episode after the fact and we're like, you didn't talk you didn't talk about your business at all.

Andréa Jones [00:18:18]:
Like, what happened? They know that happens to people. So what how do you how do you encourage people to make sure that's embedded throughout even if it's not the the freebie mention?

Sam Brake Guia [00:18:28]:
Yeah. Awesome question. And, again, I'm gonna do it again. We coach our clients. Like, we give our clients coaching on this. So it's naturally something that I have, like, embedded into my, process of, like, podcasting. I gotta practice what I preach. But I suppose the number one thing you gotta ask yourself is, like, is it, first of all, you wanna, like, give examples.

Sam Brake Guia [00:18:47]:
You want to tell the audience what they should be doing and then give an example. And the best way you can give an example is from either your own experience or a client experience because it's something that you've seen. Like, you know, like, I've done this and it's worked for me and at least you can share that as an example or a client's done this and it's worked for them. So I think really just ask yourself like where, like what is the information I'm sharing and where have I seen this either in my own work or in the work of my clients where it's been successful and then how can I use that? And I feel like yes I'm being promotional in the sense like my client did this or I do this with clients but at the same time my intention isn't necessarily to promote myself. Yes that's a great byproduct but more than anything I just want to give an example of like how I know this is working. And how I know this is working is because it's like what we do day in, day out. So I would just say ask yourself that. It's like, what do you share? What's the information you're sharing? What's an example you can give and how have you seen it show up in your own work? And then just naturally weave it in.

Sam Brake Guia [00:19:49]:
And really two things on this. We see clients either go down the route of being super educational where they give so many facts and so much information, but they don't tie it back to their work. And it leaves the listener really informed but they don't leave thinking, oh, this is the person I need to work with to make this change in my life or to move forward with the goals that I want to move forward. Or alternatively, they don't really connect. They don't make the connection of adding value or giving examples that fit, and they just get promotional. So it's like you do have to walk the line, but if you ask yourself, like I said, what am I sharing? Are there examples of this? And how have I seen this work, like, for my clients or myself?

Andréa Jones [00:20:30]:
Yeah. I love this. I am I definitely skew more the educational side of things. It's something that I really struggled actually early on in my business because I would just teach everything for free and then they'd be like, well, what do I need you for? Right? Mhmm. And so I do think that there's this edge of, like, yes, being educational, but, also kind of like name dropping your success. Right? You wanna you wanna talk about it so people go, oh, you're successful. So transition time. Speaking of success, you see what I did there? Y'all need to give me virtual claps while you're driving in your car right now.

Andréa Jones [00:21:02]:
So talking about success, at the top of the episode, I talked about how there's one podcast episode that led to dozens of clients for me, specifically the host. The host actually connected me with one client, which turned into basically my whole client list over the years. And to me, that's, like, the power of podcast guesting because one relationship leads to another. I would love to hear more about either your success or a client success with podcast guesting and, like, some of the results that have come from it.

Sam Brake Guia [00:21:31]:
Yeah. So I have one client, for example. This is really cute. Like, she went on a podcast and she came back and she was like, I've just got, like, a fantastic client from it. She was a movement coach, and there was this granddad also in his, like, sixties or late fifties, and he had been training karate all his life, but he now, like, he'd been suffering with, like, chronic pain and he just couldn't live the life that he wanted, with his grandkids. And he heard my client on a podcast and immediately was there like, I need to work with this person. And he signed up and he was like such a fantastic client. I have other stories like that as well and we hear that again, like, where clients do like go on a podcast.

Sam Brake Guia [00:22:15]:
And we often find that I think there's this mentality as well and I want to reassure your listeners that if they are have been on podcasts and they haven't necessarily maybe got the results that they've hoped for or wanted or maybe they're thinking like why aren't I seeing that success? There's a few things. Like one, we're obviously talking about the changes you can implement and there's always changes that you can improve so don't worry. If you're not getting results you want, there are the opportunities to improve. But also, one of the things with podcasting is that sometimes it takes a few. Like, you might get one or two or maybe you develop a good relationship, but there are also, like, these random ones that come out of nowhere where you go on it and it's just like you get a ton of success. It's almost like what you mentioned. So, like, if you are podcast guesting and you feel like maybe you've done a couple of interviews and you're like, where are all these leads or something, like, it might just be the next one that, like, like, sets your, like, discovery calls on fire. So I just wanna reassure listeners that it's not every call that's like this, but when you do get one, it really strikes.

Sam Brake Guia [00:23:15]:
And also to bear in mind that like getting clients directly as listeners, this podcast guesting adds so much more value beyond that. And for the sake of this call, I know we're talking today about exclusively getting clients, but we can and I'm sure you know it. There's so much value which kind of creates this momentum which later builds clients or pushes them in the direction of eventually, maybe not tomorrow, maybe not next week, but becoming clients, getting pulled into your ecosystem, and just like this relationship and networking, aspect that's super valuable.

Andréa Jones [00:23:47]:
Yeah. A %. I think that there's again, going back to the Tinder analogy, not everyone you swipe right on is going to be the one. Right? And so not every podcast that you guest on is going to land you clients, but you kinda have to put yourself out there in order to get clients. And this is one really effective way to do that. You kinda touched on this, and this is my last big question for the episode. What do you do with the podcast efforts done, especially when you haven't got clients from it? I know there's a ton of things you can do. Can you give us one or two that you recommend for your clients?

Sam Brake Guia [00:24:22]:
Yeah. So, obviously, there's all this, stuff that you talk about, like promoting social media. It's evergreen content. Put that all out there. I'm sure you've touched on that loads of times, so I'm not gonna get into that necessarily. But one thing that I always recommend, which I don't see people doing enough is creating a press page. So I can tell all the listeners that if you go to podritten.com, you're gonna find this interview and you're probably gonna see Andre's face on on our website because, like, I'm proud of being on this interview. This is a cool interview.

Sam Brake Guia [00:24:52]:
I'm really glad to have connected with her. It shows credibility. Andrea does amazing work, and, like, I follow her on social media, and I'm super proud to be, like, associated with her. And I wanna show that off my website. And if you do go onto a podcast and you feel like that was a great episode, obviously, if you feel like there was no connection, maybe not. I I I don't know. But I have had that. As long as you're selecting the right podcast, as long as you're connecting with people that you really like, then, of course, you should feel proud to have been connected with them, have a conversation with them, and put that up on your page.

Sam Brake Guia [00:25:24]:
And then if people go to your website and they click on your page and you've got, like, a ton of podcasts that you've been on, it shows so much credibility. And that might be enough social proof to make someone go from thinking, who is this person? Do I wanna work with them? To, oh, wow. They've been on a lot of podcasts. They're clearly trusted or they've clearly got some, like, knowledge, which is which is valuable. So that's a great way of pushing people to like work with you, and demonstrating social credibility. I know this sounds foolish, but like share it in your newsletter. Like that's I don't know why, but it seems like one of the hardest things to encourage our clients to do. And not in the I think the reason being maybe is, like, newsletters are usually planned and they kinda have this process and just, like, throwing in a feature isn't maybe a habit of theirs.

Sam Brake Guia [00:26:12]:
But what I would suggest, if you're serious about podcast guesting and if you're getting booked on podcasts or you have a back catalog of episodes that you've been on, create an as seen in section. And just each week or however often you publish your episodes, just, publish, something and say like, hey. You can check me out on this podcast where I talk about this or you can check me out on this podcast here. So kind of create this, like, constant flow of, like, podcast interviews that they can check out in your newsletter. And also consider, like, trying to get on the show again. Like, you could, of course, go on a podcast once and sometimes, like, hosts might not have repeat guests. I've experienced that before. But a lot of the time, they will.

Sam Brake Guia [00:26:54]:
I actually work with one client, and she is fantastic at networking. So one thing she does is at the end of the show, she has a book coming out later this year, and she'll say, like, I'd love to come back on. This episode that we would record will be very different, but still I'll add lots of value. And, like, I know what's gonna happen after she's been on a call. She's gonna send an email, and I, like, create this email chain to make sure everyone's connected. And I always see the email come in, and the host is, like, can't wait to have you back on again. So it's like, just consider the fact that if you have something in the future that's coming up and you feel like you can add value again in a different way, then absolutely try and get something on the books to speak with a host in the future. And they might most likely say yes if you you really hit it off.

Sam Brake Guia [00:27:40]:
So that's worth considering as

Andréa Jones [00:27:42]:
well. Well, I like that last one. Because I feel like one of the things that we think about sometimes when we're on someone else's podcast is that there's almost like a little bit of a power imbalance. And what your client is doing is, like, I'm talking to you peer to peer. Like, hey. Who can I connect you with? Or, hey. I have this other valuable thing that I think your people will like. Like, let's re let's redo this podcast with a different angle in the future.

Andréa Jones [00:28:05]:
I really like that. And I've always said that for me, podcast guesting half the time is connecting with the host. Right? I get to talk with people like you, Sam. I don't know if I ever would have had time to just sit down and pick your brain and be like, give me free advice. And so I feel like for me as a host too, I get to connect with people who I would have never had this chance to kind of, like, speak to in the past. And so I like that your client is doing that, like, peer to peer. Like, hey, let's let's work together. Let's collaborate.

Andréa Jones [00:28:33]:
I love that. I love that. Okay. So for the people listening, they're like, I need more Sam in my life. I wanna learn more about podcast guesting. You've got this four week plan. Tell us about it.

Sam Brake Guia [00:28:43]:
Yeah. So it's a four week plan that basically outlines the simplest steps the simplest steps that you can take to get yourself booked on podcast, and it rolls out the plan over four weeks. It's it's pretty simple. And, yeah, you you can follow these steps to get yourself booked on podcast. And as I mentioned, there's a pitch template in there that you can personalize and use yourself with instructions on how to use it as well as a follow-up template. And, that will give you guidance on how to use that. You can find it at podwritten.com slash links with other freebies and other ways of connecting with me. And I'm sure it'll be in the show notes too.

Sam Brake Guia [00:29:21]:
And if you want to reach out to me on LinkedIn, you can find me there. I'm pretty sure I'm the only person in the world with my name. So Sam Brake Guia, definitely have a look for me and reach out and I'd love to hear from you.

Andréa Jones [00:29:35]:
Yay. Awesome. I'll put all of those links in the show notes onlinedrea.com/36one. Sam, thank you so much for coming on the show today.

Sam Brake Guia [00:29:44]:
It is absolutely my pleasure. Thank you for having me.

Andréa Jones [00:29:47]:
And thank you, dear listener, for tuning in to another episode of the Mindful Marketing podcast. If you wanna go even deeper into these marketing topics, I gotta invite you to join us in the Mindful Marketing Lab. We've been having a lot of fun with our coworking sessions. The next one is Friday, June 13. I'm on there. I'm working away. You ask me anything while I'm working and you're working and we're all working together. It's a really beautiful time.

Andréa Jones [00:30:09]:
So come on in and join us. Then next week, I have another episode planned for you. Stay tuned for that. I'll see you then. Bye for now.