Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]

Andréa Jones [00:00:01]:
If you're listening and it's December, you know what time it is. Every year I share a couple interviews I've done on other people's show inside the feed right here in the Mindful Marketing podcast as it's my little ear end tradition, partly because it's fun, but also because it's December and your girl needs a break. So today's episode is a fantastic conversation I had with Sam Brake Guia, who is just a lovely individual, but also really insightful. We talk a lot about mindful marketing in a way that's very practical. I talk about how I went from being Gary Vee, like everywhere, be everywhere, post everywhere, do all of the things that energy to more of an intentional marketing, and how I think about signature content and supporting content and how I choose an action strategy that doesn't drain you, and how I keep up with all the trends without spiraling. And even some of the metrics I use to kind of figure out what's working and then do more of that. So if you're headed into 2026 and you need this episode for a simpler, sustainable marketing strategy, then I know that you'll love this one. So here's my conversation with Sam.

Sam Brake Guia [00:01:11]:
Today's guest is the host of the award winning Mindful Marketing Podcast, a podcast that is redefining marketing playbooks to break free from what we should do so that we can scroll less, connect more and grow together. The show receives roughly 8,000 monthly downloads and it's been running since June 2018. As the founder of OnlineDrea, she's all about turning marketing headaches into victories with a mix of savvy strategy and playful creativity. With over a decade of experience, she has guided over 4,000 students through her Mindful Marketing lab, making social media fun and effective without burnout. Andrea Jones, so lovely to have you here. Thank you for joining me on this show. I've been following you for a while just because I think you've been in similar kind of like networks that I've known people, you've worked with them and I've seen your work and I really do love the fact that you take like a mindful approach to being online and just promoting yourself. And really my first question to you is like, are you able to define what you mean by mindful marketing and take us through how it differs from traditional marketing approaches?

Andréa Jones [00:02:16]:
Yeah, yeah. And I think starting from the traditional place could be helpful. So when I started my business 10 years ago, I followed Gary V. Gary Vaynerchuk. Right, the OG Market Internet marketing guy. Right, yeah. And a lot of what he teaches is, you know, be on every platform, respond to every comment, host everywhere.

Andréa Jones [00:02:38]:
And that's what I did. That's what I did. I did all of the things, and then I got burnt out and I thought there had to be a different way. And so this is where the mindful marketing way comes into play. Specifically for business owners and marketers who do this for themselves, I think the Gary V. Method definitely works, but it's impossible to sustain if you don't have a team, a massive team behind you doing all of the things. So, to me, mindful marketing is intentional marketing. It's making an intentional choice about where you're going to spend your limited amount of time so that you get the maximum amount of input for what you're doing.

Andréa Jones [00:03:17]:
And so there are two different types of content pieces that go into mindful marketing, signature content and supporting content. And I think once business owners, online entrepreneurs, professionals understand that not all content is created equal, it can be easier to then decide what your marketing ecosystem looks like. So for me, for example, that's my podcast is my signature content, and then everything else is supporting content. So when I'm making a decision about, you know, I've got two kids and I only have three hours this week to work on my marketing, I'm putting most of that into my podcast. And then if I have anything else left, I'm putting that into things like social and email and all of those other avenues. And so I think that mindful marketing approach is so helpful for small businesses who really need to find a way to do this without burning out.

Sam Brake Guia [00:04:06]:
Yeah, I'm glad to chat with you, really, because I am not someone that spends a lot of time on social media, but I do really understand the value in posting on there, certainly to promote a business, your offerings, your podcast, whatever it is. Now, your podcast, you talk about breaking free from, like, the marketing should. You obviously said they're like, you came into this with this expectation or this kind of belief that there's so much pressure to be everywhere and do everything. What would you say are some of the biggest shoulds that you've seen, like health and wellness podcasters specifically get stuck in?

Andréa Jones [00:04:38]:
Yeah, I think this is a big one because, so I mentioned, I started my business 10 years ago. I started off as a freelancer, and then I grew into an agency model and I got to work with tons of health and wellness brands and podcasters and see the behind the scenes of how they were running their marketing. And. And while it looks like, they're the ones doing it all. They absolutely aren't. And so I feel like that's a should that individual podcasters place on themselves, because they look at, you know, the brands they admire, and they go, oh, they're turning their podcast into a YouTube video, and then they're taking clips and they're Putting it on TikTok and Instagram Reels, and, like, I should do that too. But you don't realize they have a whole team behind them. I remember working with one of my clients where we were planning her holiday posts, and she did a whole photo shoot in November so that we could post it on December 25th to be like, happy Holidays, right? And it's like, it feels like when you're scrolling through on Christmas Day, like, oh, look, she just woke up and posted this.

Andréa Jones [00:05:42]:
And no, no, no, that was, like, planned months ago. And so I feel like the shoulds are all the pressure of, like, we have to be perfectly polished. We have to, you know, distribute to all of the platforms, and we have to do it in such a way that it looks eff. And I think that that can be very, very detrimental to our own, like, mental health when it comes to the business. And like you said, we start to resent social media. Like, we're like, I have to, you know, oh, I have to do this. And that resentment feeling kind of, like, bleeds through when it comes to our communication. And we can.

Andréa Jones [00:06:17]:
We can sense it, like, as the viewer on the other side of the screen, we're like, hmm, this person doesn't really seem like they're feeling it, or, you know, oh, that brand just feels like they're just trying to blast everywhere. And so it can. You can feel that resentment through the screen. And so I think a lot of the shoulds come from having to do the most. And so, yeah, I'm always like, how can we make this easy? Like, what's the easiest path forward for you?

Sam Brake Guia [00:06:40]:
Yeah, I definitely have learned that lesson where I'm like, I just can't show up for the sake of showing up. I definitely have to find some kind of enjoyment in it first. And I've been fortunate enough that I have found strategies where I do actually enjoy posting on social media. And I really like what you said about kind of understanding that maybe the people that you're aspiring to be like on individuals in the sense that they actually have, like, a lot of help behind them. One of the questions I love to ask the podcast hosts that I invite on the show, specifically the health and wellness Podcast hosts I speak with is like, who's on your team? Like, who do you hire? Who takes care of this? Who takes care of that? Because I think it really gives a great insight into what's achievable and what's obtainable. And it shows, like, how they've managed to get to where they are and if they've had help and sometimes if they understand, you know, I'm flawed in this area, so I outsource this. I think I try and give a very transparent kind of view of their success in that sense. But I want to take it back to, like, mindful marketing, specifically for our listeners who are like, health and wellness podcast hosts.

Sam Brake Guia [00:07:42]:
How can they create a mindful marketing plan for their podcast?

Andréa Jones [00:07:45]:
Yeah, and I think for a lot of us as podcasters, our signature content piece is the podcast. So we put so much time and energy and love into, like, creating the thing, and then we just want people to, like, find it and love it. It's like, easy peasy, right? And so I think that once we identify that, okay, the podcast is our signature content, the supporting content then points back to the signature content. I think a lot of times we think Instagram or TikTok or Facebook, they have to be separate from the podcast. And I think you can create conversation around your episodes without you having to create new every single time. So your supporting content ends up being repurposed content. So if you had a conversation on the podcast, how can you reflect that in a social post? Supporting content ends up being like, behind the scenes content. Like sitting down to record a podcast.

Andréa Jones [00:08:36]:
I'm gonna, you know, post it on Instagram story. And so without having to create new content every time, it kind of eases the burden of trying to be everywhere. And then the missing piece to this is an attraction strategy. So I think a lot of times we think the supporting content is the attraction strategy. And it can. It can be. When you post to places like TikTok, for instance, that whole algorithm is built on discoverability, so people can discover you and you can attract new listeners that way. But sometimes attraction strategies can be different.

Andréa Jones [00:09:11]:
So for me, it's like guesting on podcasts just like this one. That is actually way easier for me as a creator, content creator than trying to post a TikTok all day. Right. And so finding what's easier for you as attraction strategy can be a total game changer when it comes to growing your podcast. Because we should, you know, post on TikTok. We should, you know, comment on every single Instagram post. But that can be very draining if that's not your preference. And so finding your preference and the attraction strategy can be very helpful and getting people back to your signature content and getting them back to your supporting content.

Andréa Jones [00:09:47]:
So, so to create the plan for your podcast, focus on your podcast as your signature content. Use your social media or your other marketing and supporting content and figure out your preference with your attraction strategy so you can make it as easy as possible to get new listeners into your world.

Sam Brake Guia [00:10:00]:
Awesome. I mean, obviously, as the co founder of a podcast booking agency, I'm not going to disagree with that. I love, I love podcast guesting far more than I do posting on social. Yeah, I. And if there are other people that are listening and they're like, you know what? I too would like to scale back or reduce my time on social media and perhaps explore some other attraction strategies. What other advice do you have beyond like podcast guesting?

Andréa Jones [00:10:24]:
Yeah, so I like to use time based inputs versus content based inputs when it comes to social media. Because I do think sometimes we think like, oh, I need to post, you know, three times this week. So instead of saying, I need to post three times this week, I go, I'm gonna spend an hour on threads this week. And to me, that's a lot more attainable than trying to create posts because when I spend the hour, sometimes I'll create posts, sometimes I won't. Sometimes I'll actually just jump into conversations. But I still feel like I can check off my, like a little asana task. Like, I did it because I set out to. I did the thing I set out to do.

Andréa Jones [00:11:01]:
And so if we're thinking about reducing time, I think we have to get honest about, well, how much time are we spending on social media? And our phones tell us this now, right? If you go into your phone, your app breakdown will say, oh, you spent, you know, five hours on Instagram this week. Did you want to spend five hours on Instagram this week? You know, getting really honest about that and then reducing the time and giving yourself time limits. I use a time tracker for this. Toggl is a free one where I do this for a lot of my tasks in my business. But for marketing specifically, I'll time it so I know how much time I'm spending because it's really easy to, like go down the scrolling rabbit hole. Especially TikTok. TikTok gets me every time. And I'm like, why am I spending so much time here? And so I set my timer and then I make sure that I'm spending that Time and then I can check off the task.

Andréa Jones [00:11:46]:
Now sometimes I end up scrolling and I didn't get anything done. I'm putting air quotes for those listening. And then Sometimes I find 15 video ideas. I'm like bookmarking everything I have. I'm filming a video and so I lean into my intuition with that. And my best content always comes from an inspired place. So if I feel like I have to post and I'm like just checking off the box, then I get start to feel that resentment coming up because the content wasn't that great to begin with and people aren't liking it, they're not sharing, they're not commenting. And so it can be really hard to stay motivated.

Andréa Jones [00:12:21]:
Whereas if I post from an inspired place. It happened to me this summer. I shared a post where it was not perfect. I was actually holding my 3 month old in the video and I was like, I just have to say this, flipped on my camera and said it. And like 70,000 views later I was like, oh, okay, I see. And so, you know, it's not the videos where I have the perfect framing and I have the hook and I have the call to action. It's. It's the videos that come from the heart that really make the difference.

Andréa Jones [00:12:48]:
And so now that I know that, to me, it's not about the number of times that I'm posting. It's about being aware of the time that I'm sitting on the platform so that I can share from an inspired place.

Sam Brake Guia [00:13:00]:
Cool. I love that spending quality time on the platform rather than just like putting posts out. Because I will admit my worst habit is not engaging enough on the platforms. I think it's just because, like, I'm a content creator, so I gravitate towards putting out content. And I also find another aspect of social media to be quite overwhelming. My wife is far better understanding and keeping up with these trends. But social media changes a lot. Like the algorithms, the rules, all of that changes so frequently.

Sam Brake Guia [00:13:27]:
Like, how do you recommend podcasters can stay informed with like, industry trends without feeling overwhelmed by these constant, like, updates on these social media platforms?

Andréa Jones [00:13:37]:
Yeah, it's a lot and it's my job. And I still feel like it's a lot. Like, if Adam Masseri comes out with another update for Instagram, I'm like, please give us a break. It can be challenging. I think the biggest thing is find a person you trust that you can follow for the updates because a lot of marketers will share the updates specific to your industry. So health and wellness find like a health and wellness marketer and, you know, or even listen to a health and wellness marketing podcast so that you can stay updated with all the changes. The second thing is I really do recommend limiting yourself to one or two platforms as your focus. If you try to be everywhere, it's going to be really challenging to keep up with all the changes everywhere.

Andréa Jones [00:14:16]:
But if you decide, you know, okay, I'm going to focus on Instagram and threads, then you only need to worry about updates on those two platforms. Right? And so that can really reduce the amount of updates. Trends are the same way. Trends are tough because they come and go so quickly that sometimes before you even realize it's a trend, it's over with. And so I usually recommend, you know, when we're thinking about trends, just one or two a year, like, we don't have to post trends every single week. Unless you're like a meme trendy type of person. A lot of the trends just move too quickly. So I like to think of them as seasoning to your content versus the meat and potatoes of your content.

Andréa Jones [00:14:58]:
Right. So just add a little flair, Add a little seasoning. I think a lot of this also relates to topical things, too. So if it's the holidays, can we edit our content to focus on holiday content? Did something happen, like in the Grammys or an award show that you can mention? And you can use a GIF or GIF if you prefer that pronunciation. So there are things that you can tap into that are topical that also are cyclical and that can help you as well when it comes to being trendy. So, you know, for example, super bowl is every February. So you know that's coming up. If you want to be trendy, you can layer in super bowl content.

Andréa Jones [00:15:41]:
You can look for a meme from the super bowl, and you can use that in your content. But again, you don't have to use this every single week. Just kind of sprinkle it in as a little flavor and a seasoning to your content.

Sam Brake Guia [00:15:51]:
That's cool. I also kind of want to take the topic in a slightly different direction with regards to, I suppose, taking a less kind of like, systematic approach and maybe focusing on a more authentic approach kind of. It's almost like what you said there. Like, that video you got was got racked up like 70,000 plays. And that was something that was just quite organic from the sounds of things. How can, like, health and wellness podcasters translate their passion for helping others into, like, more authentic, more engaging marketing strategy where they maybe don't feel the Pressure to show up in a certain way, but show off actually themselves and why they do what they do.

Andréa Jones [00:16:29]:
Yeah, I think a lot of this has to do with being an active listener and being a participant in your community. Because I do think that sometimes as community leaders and as, as podcasters, content creators, we are leaders of our community. Right. I think sometimes we feel the need to like, know everything and be the. The central spoke in everything. But I think it's super powerful to like, pause and listen to the conversation around you. So that particular video that took off, it was a Juneteenth post, which is the day the slaves were freed in the US I have talked about it in the past in my family history there. My great great grandmother was a slave on a pig farm.

Andréa Jones [00:17:15]:
And it's part of my story and it's not anything new. I've, I've shared that tons of time over the years, but I saw a lot of conversation this year. And so I said, I thought to myself, I'm going to share this story again. And especially now that I have two daughters. I haven't shared the story since I have two daughters. And so that was a video. It was like I saw a lot of people talking about Juneteenth, and I just turned on my phone and was like, let me share my story. Especially as a business owner, like a black woman business owner.

Andréa Jones [00:17:41]:
Like my great grandmother is like, yes. And so I just shared that story. Right. That just came from listening. It wasn't pre planned, it wasn't overly orchestrated. And I think that's where the authentic piece comes from, Authenticity piece comes from. It's really hard to plan that sort of thing. And I think, you know, health and wellness podcasters, as you're thinking about this strategy, a lot of it comes from participating first, like getting into community, hearing the conversations that people are having, and asking yourself, how can I contribute to this conversation?

Sam Brake Guia [00:18:15]:
Yeah, that's definitely one of the issues that I feel comes sometimes with podcasting. The fact that you're just speaking to a mic or speaking to a large audience. And sometimes getting that response from your audience is so necessary, but sometimes can be hard to elicit. How do you get a response from your community? Is it purely just through social media, or do you encourage them to reach out to you in other ways? Or do you like, kind of immerse yourself in your community and hearing what they're talking about in other ways?

Andréa Jones [00:18:44]:
Yeah, so I consider myself platform agnostic. I'm not like any, a champion of any platform. If a better one comes along. I will probably jump on that one. I think for me, it's showing up where people already are. That's the easiest way. So when I first started, a lot of it was Facebook groups. People were already in Facebook groups.

Andréa Jones [00:19:02]:
I would just join Facebook groups where they already are. Then as my community got a lot larger right now, it's a lot of it's in my email. People listen to the podcast. They sign up for my email newsletter. I send that out every week. We have, like, personal conversations there. And then I have a lot of people on Instagram as Well, in my DMs, in my stories, in my posts. And so I don't have any one way that I communicate with people.

Andréa Jones [00:19:25]:
Actually, I have a very relevant example of this. One of my community members, she's in my membership. She posted in the membership questions. I answered it there. And then I popped over to Instagram and I saw she posted there as well. So I like, respond to her Instagram post. And then we also had like a Facebook message thread going anyways. And so I like, voice messaged her there more of my thoughts.

Andréa Jones [00:19:45]:
And so, like, I think this is how we just naturally communicate now as humans living in this digital age. So I don't want to, like, you know, try to force anyone into a box of, you know, this is the only way we can communicate. I personally just try to go with the flow with a lot of the way that my. My community members are communicating now. I will say this. There are certain platforms where they're not a priority for me, and if you message me there, I'm probably not going to see it. I just signed up for Blue Sky. That's like the newest X, formerly known as Twitter competitor.

Andréa Jones [00:20:17]:
It's okay. I'm not. I'm not loving it there. And so if you message me over there, I may get it next week or next month when I log in again, or I may never see it. So there are some times where I'm like, this strategy is, you know, not working for me. So it's not always perfect, but I do try to meet people where they are.

Sam Brake Guia [00:20:34]:
Mm, no, that makes. That makes sense. Yeah. Now, obviously, over the years, you've worked with a number of clients, many clients. Uh, can you give an example of a health and wellness client that you've worked with that has achieved some, like, impressive results by applying these mindful marketing strategies?

Andréa Jones [00:20:51]:
Yeah, so there are a couple, but the one that stands out to me is Dr. Anna Kabeca. She is a amazing doctor who talks a lot about, like, Menopause, perimenopause in women. And so I got to work with her and her team, team on this strategy. And her biggest thing is she just wants to show up. She just wants to show up and have those conversations. And so for her, it was outsourcing. So I think a lot of people think that especially as, like, you're the personality of the podcast.

Andréa Jones [00:21:20]:
Right. You think you have to do all of the things, but her kind of, like, superpower is, like, showing up and having conversations. So her podcast is not just her talking, it's her talking to other people. So sometimes. Sometimes she does live streams, having people in the comments with the conversation. And so her biggest way of doing this mindfully was to outsource. And she kind of felt a little. I don't know if guilty is the right word.

Andréa Jones [00:21:45]:
I don't want to put words in her mouth. But for responding to Instagram messages, Right. So women would message and be like, hey, this is something I'm struggling with. Do you have something to help? And she's a very giving person, and she wants to be everywhere for everyone. She just literally doesn't have the time. And so for her, it's being able to hire an assistant who can be there in the messages to make sure people get the responses they need. And so I think being able to let go of, like, oh, I should be the one answering all the messages was very helpful for her, and it helped her be able to do the thing that she does best. So I think that's like, a really great example of how health and wellness podcaster can kind of do this mindfully and still grow and scale the business.

Sam Brake Guia [00:22:26]:
Yeah. And I think it also leads to creating a team. It definitely. You can achieve so much more with a team. There's no denying that. And obviously avoid a lot more burnout, ideally with a team. So I think that's. That's a great entry point as well, or at least encouraging anyone that's listening to explore that as an option.

Sam Brake Guia [00:22:46]:
One of the things that I get from a lot of the podcast hosts that I speak with is sometimes it's quite difficult to stand out in this crowded market of health and wellness. How do you feel like a mindful marketing strategy can help Podcast listeners who are tuning in now and maybe feeling like they. They're having difficulty standing out from all the noise online?

Andréa Jones [00:23:07]:
Yeah, there is a lot of noise online, first and foremost. Like, when I think about social media today versus 10 years ago, I mean, the amount of content that's being produced is astronomical, even you know, younger generations. My nephew, he's 11 going on 12. He doesn't watch TV. He watches YouTube. Right. Like, totally different. Right.

Andréa Jones [00:23:28]:
Because there's just so much content just free and available. And so we do have that challenge. And I also think niche communities are very powerful here. So I would really try to find the thing that people come to you for my mission. Dr. Anna Kabeca. Before, you know, menopause, perimenopause is a very specific challenge that people have. Yes, she does like recipes, and yes, she does like mental health and physical health and all of those things.

Andréa Jones [00:23:58]:
But the unifying thing is her niche community. So I think that can be very helpful, especially going into a time where there's just so much content available. So starting small with a very specific area of focus, and then as your community grows, as your audience grows, you can always, like, layer in more complexity to the work that you do. And I always get this question too, like, will I confuse people the more I grow, the more things that I add in. No, I don't think so. Like, if we think about big, let's say, like, celebrities like Snoop Dogg. I mean, Snoop Dogg, is he even known for his music anymore? Like, he does so many things, and we're just happily cheering him on. And so I think that, you know, as you grow as a podcaster, you can become known as more than just a podcaster.

Andréa Jones [00:24:42]:
Right. The podcast can be the starting place. But I do think it is important to kind of get narrow with who you're talking to so that they can find you. And then you can always layer in more complexity as you grow.

Sam Brake Guia [00:24:54]:
Yeah, I've definitely heard that in podcasting, it's like you start off in a niche, and then you almost earn the right to broaden out as you grow your audience. Now, if someone does apply these mindful marketing techniques, how can they evaluate or measure the success of their strategy?

Andréa Jones [00:25:11]:
Yes, I love this question because I do feel like reporting or metrics can be like, a dirty word sometimes, because sometimes we just want vibes. Like, we're like, hey, I just want to have a good time, and I want everyone to like me. But I do think it is important to look at your numbers. So take a platform like Instagram. Specifically, you can go into your insights on Instagram and change the setting so that you can see your top posts from the past year. Okay, so give yourself time. Parameter. I think you can do one month, three months, six months, a year, two years.

Andréa Jones [00:25:41]:
Okay, so let's say you want to look for the past year. I want you to take note of those top 12 posts. What are the commonalities? What are the themes? What are the topics? And then see how you can repeat that, because this is really where the magic comes into play. Because after a while, you'll know what works with your community and you won't have to sit there scratching your head thinking, like, okay, I don't even know what I'm going to say next. Okay, so for example, with my people, we love a conversation around, like, an interesting topic. So I did a podcast episode recently on Rage Baiting. It's like one of my most popular episodes. I knew it was gonna work well before I did it because I knew my people, like, if we can take something that's trending, rage baiting, and I can talk about it and go, okay, here's my opinion, here's some examples.

Andréa Jones [00:26:30]:
I know that that's gonna work right out the gate because I know my people and because I've been podcasting for like, what, six years now, So I think I. Every year I have my assistant help me pull up a report. What are the top episodes? Which, which topics work, which ones don't? The topics that don't work, that I love to talk about. Things like taking rest and taking breaks in marketing. I still do those podcast episodes, but I know every time I do them, it's like convincing people to listen to them. So I'm going to talk about rage baiting to, like, get you in here. And then I'm going to also layer in, like, rest and taking breaks, and I'm gonna sneak in. I like to think of it as, like, the vegetables.

Andréa Jones [00:27:05]:
I'm hiding vegetables in your. In your food. So you. You eat the good stuff, but you also get, you know, what you came for. And so I know that because I look at my metrics and I look at what's working, and I'm not necessarily going to change my philosophies around it, right? Like, I'm not gonna, you know, Like, I know, for example, if I do a podcast episode on, like, how to go viral on TikTok, I know people are gonna click that. But that's so against my belief that I would never do that episode. But what I can do an episode on is, like, how to increase your views on TikTok. Okay, we can start there.

Andréa Jones [00:27:40]:
And then I can still, like, weave in my vegetables. And so that all comes from looking at the data. And I love geeking out about it. And so I use Airtable and I just kind of put in the thing the Topics, topics that work, topics that don't. I put in the top podcast episode titles that work, titles that don't. And I'm constantly looking at that and analyzing it so that I can make sure that I'm like, reaching the right people with the things that I have to say.

Sam Brake Guia [00:28:06]:
That's awesome. Airtable is a fantastic tool. I love it. Do you track any kind of metrics or do you have any kind of like, equations going on or is there any kind of maths like this? Like, this topic has a 32% success rate. I mean, I don't even know how you would quantify that, but I can imagine with your. Your mind, I'm guessing, like, do you analyze this somehow?

Andréa Jones [00:28:26]:
Not for podcast topics. I do analyze engagement rate. So I look at my community growth and I look at my engagement growth and I make sure those are going in tandem because sometimes what happens is you get more followers on Instagram, but your, like, individual posts are actually seeing fewer and fewer likes and comments. We've all had this happen, right? To me, that's a sign that those followers aren't the right people. Okay, so I'm. I do have that metric going in Airtable. The rest of it is looking for trends. And actually lately I've been using ChatGPT a lot for this.

Andréa Jones [00:29:01]:
So I'll feed it like, here are my top 10 episodes from last year and the year before. What are the trends that you see in these topics and what are some topics I can consider for the future? So I'll use like artificial intelligence to help me analyze some of these things. Because otherwise, like, this process was very manual in the past and it was just me like staring at a Google Doc. So I don't have anything fancier than that though.

Sam Brake Guia [00:29:23]:
This is really fancy. Like, I consider this fancy. So well done. I'm already impressed. I'm just like, just, just seeing how far this goes. And all the data that you obviously collect about this, you enter this manually, is that right? Like from your social media?

Andréa Jones [00:29:37]:
Yeah, yeah, I do it manually. I have been playing around with Metricool. Their reporting is actually pretty good. So you can export reports from Metricool and again I use like ChatGPT or Gemini or something and feed it the reports to get the commonalities that I want. Otherwise, up until this point it's been manually and I do have my assistant help me with this. So we look at things like community growth. So like followers, I always look at video views, comments and likes, shares and saves depending on the platform, and then impressions as well, which is now, like, impressions and video views are all getting, like, tangled up together too. Those are some of the key things that I look at to be like, okay, is this working? Is this not.

Sam Brake Guia [00:30:17]:
No, it's awesome. I only ask because, again, we record a lot of information in Airtable and sometimes I'm like, like, it has to be done manually because of just the, you know, the way it is. But I'm always looking for ways of, like, how can we automate this? How can things run smoother, faster, better? So, like, just having you on the phone, just having the opportunity to ask, like, at least we're in the same boat. Andre, if people are listening and they want to keep up to date with the work that you're doing or maybe they want to work with you, where can they go? Um, why would you recommend.

Andréa Jones [00:30:47]:
Yeah, well, of course, if you're listening to this, you love podcasts, so you probably want to check out the Mindful Marketing podcast. We have over 330 episodes now. It's formerly called the Savvy Social Podcast, so you may also see that name pop up. And then I'm. I'm everywhere@online drea online d r E A. I have a ton of free resources on my website, onlinedrea.com so check them out, see which one sticks out to you.

Sam Brake Guia [00:31:12]:
Excellent. I will include links to those in the show notes, but otherwise. Andrea, thank you so much for joining me and sharing your mindful marketing techniques and strategies.

Andréa Jones [00:31:21]:
Awesome. Thanks so much for having me on the show.