3 Posts That Build Trust Fast (Even if You’re Offline)

Andréa Jones [00:00:00]:
If you're going offline for the summer today I want to share three different post ideas that you can share to social media or if you're feeling sassy, to your email, to your podcast, to your YouTube, wherever you want. And these types of content pieces are strategic because they build trust with that right fit perfect Chef's Kiss client or customer? I'm going to talk about that and more in this episode of the Mindful Marketing Podcast. But first, a word from our sponsor. Riverside is the all in one podcast recording and editing tool that I use for this right here show. I use it to edit not only the audio in the video, it is like Chef's Kiss magical, making the entire process so, so easy. Plus, I love their Magic AI clips. Their little AI robot in the background pulls out the most impactful moments of the episodes without me having to comb through and do it myself. Resizes them for social media.

Andréa Jones [00:00:55]:
So those vertical videos you see on TIKT and Reels, those all come from Magic AI inside of Riverside. It's literally one click. It spits out 10 clips. I picked the best one and away I go. Saves me so much time. If you want to get on the Riverside train, check it out today. The links in the show notes and make sure to use my code DREA D R E A at checkout to get 15% off your membership. Hello.

Andréa Jones [00:01:20]:
Hello friends. Today is hot. It is hot, hot, hot here in Southern Ontario. And if you are like me feeling like you're a little bit overhe, this episode is for you. Especially now that I have kids we have to have a whole ass activities that we do in the summer. I did not think about this beforehand and so we slow down during the summer. So if you're slowing down like myself, then today I want to give you three types of content pieces you can post here now and stay that will really help your summer slowdown while still maintaining contact with your people. These posts will have a weight to them, so they're a little bit meatier than maybe what you would post every single day or regularly, I should say, because y' all know how I feel about daily posting and this is so that you can rest but allow your content to work for you in the next episode.

Andréa Jones [00:02:09]:
I'm going to talk more about that, but today I want to talk about the posts specifically themselves. So the first type of post is the teaching post. The teaching post. And I like these posts. I call them educational content pieces because they really help your audience learn something new and it's not necessarily so that they can Go do it. And I think a lot of people think that they think the teaching post should be something that they can go do. Oftentimes for a lot of our clients and customers, they just want to see that you know your stuff, like, you know what you're talking about. And so this teaching posts put you strictly in the expert seat, right? You're the thought leader.

Andréa Jones [00:02:46]:
You know what's happening in this space. So let's say you own a local cafe and you want to slow down on your marketing over the summer because maybe business is booming. Your educational post is maybe going to be the different types of roasts that you offer in the cafe. What's the difference between a dark roast or a light roast? Or what's the difference between a macchiato or a latte? So this places your cafe as the expert in this space. Or let's say you are a graphic designer. We want to talk about the difference between using AI in your design and having a human component and really emphasizing the value of being a human behind the design, maybe even sharing how you use AI to assist you. But really you need a human in to have this process work for you. Right? And so all of these educational, these teacher posts are really simple, but they're really powerful because it really shows people that you know what you're talking about and it builds that trust factor.

Andréa Jones [00:03:45]:
Okay, the second post that I want you to think about is showing your work. Okay? Showing your work. I think a lot of times we lean too heavily on the teachery, the educational style post, but we gotta take a moment, a pause, and say, here, here's the real deal. Here's how it happens. Okay? So I'll use the two examples again. Let's say you're a local cafe. I want to see a coffee. Like, you cannot show me your social media accounts without me seeing it.

Andréa Jones [00:04:09]:
I want a video, especially because I want to, like, practically smell it and taste it through the video. So a lot of cafes have been doing this. It's like an esthetic way to show off your product. You don't have to be promotional in it. The showing off of the thing is the thing. Okay? The other way you could do this. So I use a graphic designer, for example. If you're a graphic designer, show me a before, after.

Andréa Jones [00:04:33]:
Please, I'm begging you, share your portfolio with me. So I've been recently delving into writing my first romance novel. I know, I know. And so I'm looking around at, like, graphic designers who designed romance book covers, and I can't tell you how many times? These people aren't sharing their stuff on social media. I have to go to their website to see their portfolio. And listen, if I just found you today, I am not scrolling back 100 posts to see what you did last year, okay? Keep posting it so that the new people see it. And we all know only about 10% of your audience, if you're lucky, sees any given post. So reshare it, babe, because I didn't see it the first time.

Andréa Jones [00:05:08]:
Okay? So share your work, show your work. We want to see the process. We want to see not just the results, but the progress of it being made. And then the last post style that I want to share in this short and sweet podcast episode is the values based post. This is where you stand for something or you stand against something, AKA this is your TED Talk. Okay? If you're a talker like ma, you're gonna do this as a video. But if you are a writer, if you are a visual designer, find a way to share your values here now and today it is 2025. In my humble opinion, there aren't any businesses that cannot share their values, okay? We as humans who make buying decisions, purchasing decisions, we lead with our values.

Andréa Jones [00:05:58]:
Okay? So for example, for me, I have my pronouns in my email signature. They're on my social media account. If you have a problem with that, we are not going to be friends. Okay? I know I say this a lot, but like, to me, it's a signal. It's a value signal. A small one, okay, but it's a value signal. There are some people who get absolutely irate about the pronoun thing. We're not going to get along, so you go along your merry little way, okay? And then when I think about the cafe, for example, there's a cafe near me that has a pride flag in their window all year round, mind you, not just during pride.

Andréa Jones [00:06:30]:
And so there are things like that where I'm like, okay, this is a safe space. If you're a graphic designer, I want to see in your portfolio a variety of examples. If you use stock photos, I want to see that you work with all sorts of people. I don't want to see the same old same old. Going back to the example I gave for the romance covers, if you have a whole bunch of romance covers and they don't have representation, that's in my book, I'm moving on to the next person. Okay? I'm just going to assume you don't. You don't work with my style. You don't Work with my people, and it's not for me.

Andréa Jones [00:07:04]:
So you want to make sure that you have your values clearly showcased and skimmable. So if people look at you, they can read the book by its cover. Okay, I know it's judge the book by its cover. Listen, we all do it, okay? I know we're not supposed to, but we do it. It's human nature. And so let people judge you. Let people judge the book by its cover. What are they judging when they look at your profile? For me, for example, immediately my skin color, people make assumptions I can't handle.

Andréa Jones [00:07:32]:
Handle that. Also my hair. A lot of people think that whatever they want to think about it, I don't care. I wear wigs because I have alopecia. Even if I didn't have alopecia, I probably would wear wigs. I like them. You make your judgments, I'll stick to myself. If you have a problem with that, go along your merry little way.

Andréa Jones [00:07:47]:
I think a lot of these things build connection points way faster with people, especially with the fast pace of social media. You have to understand, with social media especially, we consume hundreds of posts a day, sometimes thousands. We don't remember what you said last week. We don't even fully comprehend the entire context of the post. Oftentimes we need to see it again and again. And our little, little brains, our little lizard brains love that. Why do we love trends so much? It's because it's like a slight iteration on something we already know. It's like we're in the inside joke.

Andréa Jones [00:08:22]:
It's like we're speaking the same language. So I want to encourage you to do that with your values based post as well. So there you have it. The educational, the show your work post and the values based post. The idea behind these is to build trust. That is sticky. Build the kind of post that people share. They screenshot, they DM it to their friends, they reach out to you because they like it.

Andréa Jones [00:08:42]:
That's the good stuff right there. So right now, after you listen to this podcast episode, unless you're driving. If you're driving, just skip this part. But if you're not driving, I want you to make a note of any ideas that came up in your head as I was sharing these post ideas and I want you to go post them, okay? You don't have to post them all at once. In fact, I would space them out. One this week, one next week, one the week after. Boom. Half your.

Andréa Jones [00:09:06]:
Is that half? No, it's more like a quarter of your summer posts are already done. Okay. You can do it. I believe in you. The reason I'm sharing this is because I don't want you to have a business that's dependent on the algorithm. I want you to have a business that's dependent on the connection with the actual humans who are trying to find you and consume your post. All right, that's all for this week. I will be back next week with another episode.

Andréa Jones [00:09:28]:
I'll see you then. Bye for now.