Make the workshop easier to buy.
Kanesha wants more corporate workshops while keeping her consulting calendar manageable. Her thoughtful videos get positive feedback, but interested HR leaders still have to ask what she actually offers.
Build one clear workshop page for managers navigating difficult team conversations. Use a weekly LinkedIn video to unpack a situation the buyer recognizes, then invite them to explore that workshop.
The HR leader needs enough detail to put this in front of their decision-maker. A clear outcome, delivery format, and inquiry process will help them do that. Kanesha already enjoys teaching on video, so we can build on a format she can sustain.
LinkedIn teaching video → workshop page → qualified inquiry → scope conversation
- Write the workshop page around the moment a manager needs help: avoiding a conversation that is affecting the team.
- Add the audience, learning outcomes, format, and what happens after an inquiry. Include a short teaching excerpt.
- Record one useful video each week. Reserve one separate block for following up with relevant professional contacts.
A second workshop and a separate YouTube production schedule can wait until the first offer is easy to explain and inquiries show what buyers need.
Track workshop-page visits, qualified inquiries, and how many inquiries move to a scope conversation. Note which questions keep coming up.