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Andrea Jones – Simpler, Smarter Marketing for Busy People

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Okayyyyy I’m planning Q4 with you this year. 👀 Fr Okayyyyy I’m planning Q4 with you this year. 👀 From September 14–17, I’m hosting Build Your Q4 Marketing Plan, a FREE four-day live working series where we’re going to sit down together and figure out what the hell you’re actually marketing for the rest of 2026. Because a giant list of content ideas is not the same thing as a plan. We’re looking at your offers, your actual business evidence, your audience, your sales windows, your capacity and the path someone needs to take from finding you to buying from you. By Thursday, you’ll have an Oct–Dec marketing plan you can actually use. We’re live every day at 12 PM ET, and yes, this is very much a bring-your-mess-and-we’ll-sort-it-out situation. Build Your Q4 Marketing Plan Sept. 14–17 • 12 PM ET • Free Registration is open now. Comment Q4 for the link.
Black Friday planning gets a lot easier when you s Black Friday planning gets a lot easier when you stop treating the sale as the whole strategy. The goal might be revenue, but it could also be bringing in new customers, filling a future offer, increasing renewals, or giving people a first step into your business. And whatever you choose still has to fit what you can realistically deliver. Figure out what you want the campaign to do first. Then decide what the offer should look like. 👉🏾 Tap the link in my bio to listen to the full episode.
A Black Friday sale can bring in revenue and still A Black Friday sale can bring in revenue and still be the wrong campaign for your business. If the offer doesn’t support the bigger goal, doesn’t fit your capacity, or doesn’t lead anywhere after the sale, the discount isn’t really the first thing to figure out. This week’s episode is about planning the campaign from the business goal out, so the promotion actually has a job beyond getting people to buy something for less. 👉🏾 Listen to episode 416 of the Mindful Marketing Podcast wherever you get your podcasts.
I went looking for one photo of @@itslaurasinclair I went looking for one photo of @@itslaurasinclair and me for this post. I found three. Apparently, our unofficial tradition is finding each other at business events and taking the cute photo. 😂 And on September 22, we’re doing it again with a @thismothermeansbusiness event. Laura is hosting The Boardroom at The Postmark Hotel in Newmarket, Ontario. I’ll be leading Get Seen, a hands-on workshop where we’ll strengthen your positioning and make your marketing easier for the right buyers to find. What I really, really like about this event is that the day is designed for implementation. You’ll bring a real business question and work through it with expert support right there in the room. Laura will help you sharpen your offer and make clearer pricing decisions. @chantal.gatien and @coralynnhazelwood will show you how better systems and AI can free up more of your time. Live hot-seat coaching is part of the experience. Lunch is included, and there’s a luxury gift bag waiting for you too. 📅 September 22, 2026 ⏰ 10:30 a.m. to 3 p.m. 📍 The Postmark Hotel, Newmarket 🎟️ Use code DREA100 for $100 off Bring your laptop and your biggest business question. Pack the charger too, because asking the hotel front desk to rescue us is not the networking challenge we need. 😂 Save your seat at The Boardroom ⤵️ https://www.thismothermeansbusiness.com/theboardroom Come take the next photo with us. 😉
I just opened up applications to be on the Mindful I just opened up applications to be on the Mindful Marketing Podcast! 🎙️ I want to talk with people who have a smart, specific perspective on growing a business without letting marketing eat their entire life. Got a clear episode idea backed by real experience? Pitch me. I especially love a conversation that makes people grab their Notes app halfway through because OH. That’s good. Comment PODPLEASE and I’ll send the application straight to your DMs. And yes, you can absolutely tag the person you think I need to interview. A little loving peer pressure never hurt 😂
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